29. Partners in profit: Creating successful business alliances

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   Listen to the podcast (duration: 44:03) >  In this episode Ruth De Backer and Eileen Kelly Rinaudo take us through a detailed masterclass on ways to manage business partnerships successfully. In their conversation with Strategy & Corporate Finance communications director Sean Brown, they discuss the four key principles that help partners in joint ventures and alliances thrive, which they wrote about in a recent article.

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