13. Bias busters: How to resist the allure of ‘glamour’ projects - podcast episode cover

13. Bias busters: How to resist the allure of ‘glamour’ projects

Feb 27, 201914 min
--:--
--:--
Listen in podcast apps:

Episode description


Read more >
   Listen to the podcast (duration: 14:03) >  Shiny new initiatives can distract you from paying attention to other good but mundane projects and investments. In this episode McKinsey partner Tim Koller, professor of business strategy at the University of Sydney Dan Lovallo, and Sean Brown, discuss why people underinvest in so-called unremarkable projects and how to remedy this bias to ensure all projects receive the resources and attention they deserve.

Support the show: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/

See www.mckinsey.com/privacy-policy for privacy information

13. Bias busters: How to resist the allure of ‘glamour’ projects | Inside the Strategy Room podcast - Listen or read transcript on Metacast