Episode 7: Bickering Beekeepers, Hashtags, BYOC, Instagram Giveaways, CJ So Cool!

This Week:  Bickering Beekeepers and Marky Mark Trail, Hashtags Are Cool Again, BYOC, Politics on TikTok, Instagram Giveaways, CJ So Cool!

Details and Links:

• Life Imitates Art Imitating Life: A few months ago, I pointed you to the wholesome TikTok beekeeper @TexasBeeWorks. But she’s now embroiled in a beekeeper battle with @lahoneybeerescue  who calls her Texas nemesis foul, fake and dangerous. This would be just another creator vs. creator smackdown, except the whole thing was foreshadowed by 60-year old comic strip “Mark Trail”. Since March a “Bikbok” battle between Mark and viral video influencers Professor Bee Sharp, Killer Bee, Cricket Bro and eco-rapper Reptiliannaire has been playing out in newspapers everywhere. OK, maybe this is a coincidence. Or maybe there’s a sinister plot going on. I’m not sure – but it’s just too weird to ignore.
• Does anyone really win those darn Instagram giveaways?
• YouTuber CJ So Cool auctions off a third of his future earnings
• How hashtags went from cringey to cool
• BYOC - Bring Your Own Community.  Why this is the next big trend in the Creator Economy!