Just because someone excels in their role doesn’t mean they should interview new hires—especially if they’re a salesperson. In this episode, Dan Sullivan and Shannon Waller reveal why great salespeople often make the worst hiring decisions, how to spot the right evaluators for your team, and the mindset shift that separates a persuasive seller from a discerning buyer. Here’s some of what you’ll learn in this episode: The role of a job seeker in an interview. The role that an interviewer should b...
Jul 08, 2025•19 min
Are you holding back, waiting for the “right” decision? In this episode, Shannon Waller and Dan Sullivan reveal why taking action—even imperfect action—is the key to entrepreneurial momentum. Discover how making any decision unlocks feedback, reduces anxiety, and activates your best thinking, while indecision keeps you stuck. Plus, learn practical strategies to overcome perfectionism and move forward. Here’s some of what you’ll learn in this episode: The importance of making a decision that requ...
Jun 24, 2025•17 min
An entrepreneur for over 35 years, Gary Mottershead is the founder and president of GCP Industrial Products, the largest U.S. importer of industrial sheet rubber, serving customers across North America. In this episode, he shares the highs and lows of his career, as well as his goals as a Program Coach for The Strategic Coach® Program. Here’s some of what you’ll learn in this episode: What Gary considers to be his most important responsibility. How Gary’s entrepreneurial career started with an a...
Jun 10, 2025•33 min
Many entrepreneurs use negatives to make a sale. But why sell fear when you can sell opportunity, and why sell pain when you can sell growth? Dan Sullivan reveals why positive messaging attracts the best clients, how ambition fueled by principles keeps you young, and why your community determines your growth. Learn why the most successful entrepreneurs never retire—they just keep reinventing themselves. Here’s some of what you’ll learn in this episode: How selling is both an intellectual and emo...
May 27, 2025•19 min
What if the solutions you’ve already created could generate value for decades—without more of your time? In this episode, Dan Sullivan reveals how packaging, naming, and protecting your ideas transforms them into scalable intellectual property. Learn why your “second company” (your multiplier) could soon be worth more than your entire business—and how to make it happen. Here’s some of what you’ll learn in this episode: How to make your solutions valuable by protecting them through intellectual p...
May 13, 2025•27 min
Do you feel torn between the company you have and the one you wish you had? In this episode, Dan Sullivan reveals The Second Company Secret—how successful entrepreneurs leverage their first (real) company to fuel a second (multiplier) company built on intellectual property. Discover how to eliminate tension between the two, protect your creativity, and unlock exponential growth. Here’s some of what you’ll learn in this episode: Why your real company frustrates you. Why your imaginary company see...
Apr 29, 2025•27 min
Are you prepared for the biggest economic shift in 80 years? In this episode, Dan Sullivan reveals how the new global tariff landscape creates unprecedented opportunities for agile entrepreneurs. Learn why the post-WWII economic order is over, how to adapt your business model, and why being alert, curious, and resourceful is the secret to success in this emerging era. Here’s some of what you’ll learn in this episode: The real history behind today’s tariffs—and why it matters for your business. H...
Apr 22, 2025•38 min
What if leadership isn’t about titles, but about creating new capabilities others can observe? In this episode, Dan Sullivan and Shannon Waller break down the shift from bureaucratic management to self-leadership in the networked economy. Learn the four-step process to transform uncertainty into confidence—and why focusing on problems is the death of innovation. Here’s some of what you’ll learn in this episode: The four-step process that always makes you an inspiring leader. Why a goal isn’t a d...
Apr 15, 2025•26 min
The Strategic Coach® Program has been helping entrepreneurs achieve accelerated growth and personal freedom for over 35 years. Now, Strategic Coach® is excited to welcome a new coach to the Program. In this episode, Associate Coach Erik Solbakken shares his unique journey from chartered accountant to successful entrepreneur, and what excites him about connecting with fellow entrepreneurs. Here’s some of what you’ll learn in this episode: How Erik responded after his professional dream was decima...
Apr 01, 2025•27 min
Is complaining holding you back from your full potential? In this episode, Dan Sullivan and Shannon Waller discuss the surprisingly simple choice between complaining and creating when facing obstacles. Discover how shifting to a creative mindset, embracing courage, and taking full responsibility can unlock new capabilities and exponential growth. Here’s some of what you’ll learn in this episode: How complaining allows you to avoid responsibility by justifying why you can't move forward. The Stra...
Mar 18, 2025•16 min
Organizations have changed a lot over the past 50 years, and it’s vital for entrepreneurs to be aware of these changes if they want to achieve great business success. In this episode, Dan Sullivan, who has been coaching entrepreneurs for 50 years, talks to fellow business coach Shannon Waller all about the changes in companies that have taken place over the past half-century and the very different position that entrepreneurs are in today. Here’s some of what you’ll learn in this episode: What ga...
Mar 04, 2025•29 min
Do you believe in luck, or do you make your own success? In this episode, Dan Sullivan explores the concept of luck in entrepreneurship. Drawing from 50 years of coaching experience, he reveals how successful entrepreneurs create their own paths, often starting young by seeking opportunities to grow their wealth. Discover how self-made success intertwines with luck in the entrepreneurial journey. Here’s some of what you’ll learn in this episode: The top ways Dan has been lucky. Why it’s more dif...
Feb 18, 2025•22 min
Do you believe ambition fades with age, or can it actually grow stronger? In this episode, Shannon and Dan discuss how ambition evolves over time, share Dan's desire to be even more ambitious at 90, and reveal how transforming ambition into action can lead to growth and fulfillment at every age. Here’s some of what you’ll learn in this episode: How Dan’s strongest ambition relates to ambition itself. What you can gain by sticking to what you’re great at and love doing. How Dan came up with the g...
Feb 04, 2025•27 min
Entrepreneurs always want to be moving forward. What determines whether they’ll be able to is their understanding of the difference between cost and investment. In this episode, business coaches Dan Sullivan and Shannon Waller talk about the growth mindset that lets you improve for the rest of your life—versus the mindset that means you’ll forever be stuck right where you are. Here’s some of what you’ll learn in this episode: The reason why small entrepreneurs are small entrepreneurs. Why you wo...
Jan 21, 2025•16 min
When Patti Mara graduated from university in the recession of 1989, she couldn’t get a job—so she made one up instead. In this episode, Patti shares how she’s achieved entrepreneurial success, the exciting new project she’s launching to support local businesses, and what she’s learned as a long-time coach in The Strategic Coach® Program. Here’s some of what you’ll learn in this episode: The invaluable resource that Patti turned to when she realized she didn’t know how to build a business. Some o...
Jan 07, 2025•31 min
Entrepreneurs need to be ambitious. But what happens when you achieve your ambition? In this episode, Dan Sullivan and Shannon Waller explain the drawbacks of having ambition as a destination and describe the incredible benefits you can expect when you see ambition as a capability. Here’s some of what you’ll learn in this episode: Why Dan sees ambition as an internal capability. Measurements you should be making every day. What’s made Dan’s life simpler over time. How Dan gifts Strategic Coach® ...
Dec 24, 2024•21 min
For many entrepreneurs who achieve business success early in their lives, repeating that success can be difficult. It’s called the success trap, and in this episode, Dan Sullivan and Shannon Waller explain what the success trap is, why it’s difficult to escape, and how you can safely avoid falling into it. Here’s some of what you’ll learn in this episode: Why some entrepreneurs eventually go on auto-pilot. How experiencing a crisis can actually be beneficial to an entrepreneur. Why Dan doesn’t t...
Dec 10, 2024•19 min
The best entrepreneurs want better teamwork so they can achieve greater success, growth, and freedom within their business. But teamwork is even more important and valuable than that. In this episode, Dan Sullivan and Shannon Waller discuss the many ways entrepreneurs can take advantage of teamwork, and outline the extraordinary benefits that come with having great teamwork at your company. Here’s some of what you’ll learn in this episode: How Dan involves himself less and less with what Strateg...
Nov 26, 2024•39 min
Entrepreneurs always want to be moving forward. But sometimes it’s like their feet are stuck to the ground because something is holding them back. In this episode, business coaches Dan Sullivan and Shannon Waller explain how you can always use friction, the very thing that seems to hold you back, to achieve the next step of your business growth. Here’s some of what you’ll learn in this episode: Several types of friction commonly encountered by entrepreneurs. The Four Freedoms that all entreprene...
Nov 12, 2024•34 min
EOS®, the Entrepreneurial Operating System®, was developed by a Strategic Coach® member who envisioned an extension of the Coach Program. Now, EOS and Strategic Coach are on parallel tracks in helping entrepreneurs live their best lives. In this episode, Strategic Coach business coaches Dan Sullivan and Shannon Waller are joined by EOS Worldwide’s leadership duo, Kelly Knight and Mark O’Donnell, to discuss all the ways entrepreneurs can benefit by taking advantage of both EOS and Coach. Here’s s...
Oct 29, 2024•1 hr 1 min
André Brisson was working as a structural engineer when he decided to start his own engineering company. Like a great many entrepreneurs, André knew he needed to be able to do things his way. In this episode, André shares with business coaches Dan Sullivan and Shannon Waller how he’s found freedom and business success on his entrepreneurial journey. Here’s some of what you’ll learn in this episode: How the company André worked for became a toxic environment for him. What helped André realize tha...
Oct 15, 2024•1 hr 6 min
What if the key to unlocking your entrepreneurial potential lies in embracing discomfort? In this episode, Associate Coach David Braithwaite shares his inspiring journey from a "rubbish" student to a thriving entrepreneur and coach. Discover how embracing risk, fostering genuine connections, and prioritizing personal growth can transform your business and life. Here’s some of what you’ll learn in this episode: Why David never saw the point of school. How David got into financial planning. What p...
Oct 01, 2024•39 min
What’s the difference between being in charge and being in control? In this episode, Dan Sullivan shares his surprising insights on managing teams and creating a productive work environment, offering practical strategies for empowering team members, fostering independence, and creating a thriving organizational culture. Tune in to discover Dan's proven approach to entrepreneurial leadership! Here’s some of what you’ll learn in this episode: Why self-managing has to be built in from the very begi...
Sep 16, 2024•21 min
A Free Day™ is a 24-hour period with no work-related activity whatsoever. A great many entrepreneurs struggle with taking true Free Days™. In this episode, business coaches Dan Sullivan and Shannon Waller talk about The Entrepreneurial Time System®—which consists of Free Days, Focus Days™, and Buffer Days™—and why it’s essential for you to provide structure to your Free Days if you want the greatest business success. Here’s some of what you’ll learn in this episode: The purpose of each of the th...
Sep 03, 2024•26 min
In this episode, Shannon Waller interviews Associate Coach Ben Laws, exploring his entrepreneurial journey and insights on self-discovery. Ben shares how intentional structures and relationships have fueled his success across multiple businesses and offers a unique perspective on business, life, and family. Tune in to uncover the mindset that drives impactful entrepreneurship and personal growth! Here’s some of what you’ll learn in this episode: · How Strategic Coach®has influenced much of how B...
Aug 20, 2024•38 min
In this episode, Dan Sullivan and Shannon Waller discuss the philosophical and moral foundations of entrepreneurism, tracing its roots from Adam Smith's theories to present-day insights. They explore the correlation between creating value, self-interest, and moral philosophy, providing valuable insights for entrepreneurs today and proving that entrepreneurship lies at the foundation of a prosperous world. Here’s some of what you’ll learn in this episode: The rewards—financial and otherwise—for b...
Aug 06, 2024•20 min
In this episode, Dan Sullivan reveals his secret weapon for entrepreneurial success: The Impact Filter™. Learn how this powerful tool can boost your confidence, sharpen your focus, and dramatically increase your productivity. Also, discover how Dan uses it to clarify his thoughts, set intentions, and make decisions rapidly—all while reducing meetings by two-thirds! Here’s some of what you’ll learn in this episode: How Dan Sullivan uses Fast Filters (the “sprint” version of The Impact Filter) to ...
Jul 22, 2024•28 min
In this episode of Inside Strategic Coach, Shannon and Dan discuss the profound impact of setting context over focusing on content. Renowned for his ability to create powerful contexts in coaching, Dan shares insights on how this approach shapes thinking and decision making among entrepreneurs. Through real-life examples and coaching strategies, they explore how clarity of context not only simplifies complexities but also enhances community building, personal growth, and self-confidence. Here’s ...
Jul 09, 2024•26 min
In this episode of Inside Strategic Coach, Shannon Waller interviews Colleen Bowler, a Strategic Coach Associate Coach with over 20 years of experience. Colleen shares her journey from an early entrepreneurial mindset, influenced by her family, to becoming a leader in the financial planning industry. They discuss Colleen's current company, C&J Innovations, and her leadership in the industry, as well as her passion project, Generous Kids. Tune in to learn how Colleen's early entrepreneurial m...
Jun 25, 2024•35 min
For 35 years now, The Strategic Coach® Program has been helping entrepreneurs to achieve business success and business growth while living happy lives. But Dan Sullivan didn’t set out to create a program for entrepreneurs. He set out to create a thinking program, and entrepreneurs are the ones who took to it the most. In this episode, Dan talks with fellow business coach Shannon Waller about the genesis of Strategic Coach® and why it works so well for entrepreneurs. Here’s some of what you’ll le...
Jun 11, 2024•23 min
