Selling across borders with Alaine Mackenzie

Selling outside of your home country can be one of the most challenging things for businesses to manage, but can be an essential part of growth. At Shopify, our UX team is working to make the process of selling across borders as simple and seamless as possible.

In this episode our UX director Alaine Mackenzie speaks with host Dalia El-Shimy about:

• the most common challenges that merchants have when selling internationally
  
• the UX challenges behind designing for multiple currencies, international payment methods, localization and translation, and duties and customs
  
• how her team thinks about moving along the spectrum of making something possible, making it easy, and making it magical
  
• how working with data analysts has changed how she thinks about UX
  

The full transcript is available at: https://ux.shopify.com/inside-shopify-ux-9-selling-across-borders-1bd855613469