Recession 2.0: Strategies to Help Your Retail Brand Navigate

On today’s episode of Inside Retail we’re joined by Chief Marketing Officer of Edited, Juliana Prather. She built her career in global retail and brand strategy, starting in worldwide sales for iconic accessory brands, such as Givenchy and Nine West Group; gaining expert knowledge of the global retail landscape through traveling extensively to Asia and Latin America, as the leader of Liz Claiborne’s portfolio brands.

In a wide-ranging discussion Juliana uses her three-decade long experience in the retail industry to shine a light on a variety of topics. Find out why embracing data can make your business more creative and how the retail industry can cope with an oncoming recession. We also discuss the crucial difference between the 2008 economic crisis and our current economic downturn and the one thing that could help brands stay competitive. 

If you’re interested in the topic, check out this article that offers a playbook for dealing with a recession. 

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