After working at Nike for 20 years, Lorrie Vogel founded ImagineNOW, an Innovation consultancy. She talks with Brian Ardinger, Founder of Inside Outside Innovation, about building an innovation portfolio. Lorrie started her career at Nike working in industrial design, then led innovation and sustainability, and finally served as Vice President of Material Science and Innovation. Today, Lorrie leads an innovation consultancy, where she helps others with emerging science and tech, systems, and inn...
Oct 01, 2019•19 min•Ep. 167
David Bland is the Founder of Precoil and the Co-Author of Testing Business Ideas, along with Alexander Osterwalder. David talks with Brian Ardinger, Inside Outside Innovation Founder, about risk, generating evidence through experimentation, and listening to customers. David’s new book is a field guide for rapid experimentation. Through tactical examples, it describes what he’s seen with various teams and testing in the market. It also describes product and backend business model testing, in add...
Sep 24, 2019•18 min•Ep. 166
Scott Lenet, President of Touchdown Ventures, takes a different approach to investing. With a tagline of VC as a Service, Scott helps companies set up and run their funds. Scott talks with Brian Ardinger, Inside Outside Innovation Founder, about corporate venture. Corporates can be some of the best investors on the Cap table and achieve multiple objectives, from financial to strategic.They can also help themselves while helping the startup. How have corporates changed their startup investing? - ...
Sep 17, 2019•21 min•Ep. 165
Josh Seiden is the author of Outcomes Over Outputs, Sense and Respond, and Lean UX, in addition to being a designer, strategy consultant, and coach. He has worked with companies like S&P, Fidelity, and AMEX. He also started the Sense and Respond Press, which focuses on short, actionable books about innovation, product management, and digital transformation. Josh spends much of his time consulting and training teams to work together effectively and create business outcomes. In this podcast, J...
Sep 10, 2019•16 min•Ep. 164
Kathleen Cohen is the founder of the Collaboratorium, a consultancy that creates enhanced guest experiences, in multi-use environments, through digital, AI/ML, XR, computer vision, and immersive and experiential thought leaders. She has previously worked with DreamWorks, IBM innovation, and Disney Resorts, among others. Kathleen talks with Brian Ardinger, Inside Outside Founder, about innovation’s future through experiential technology. What changes have you seen in innovation? - Kathleen was fi...
Sep 03, 2019•17 min•Ep. 163
Leaders need to have a balanced stance to invest in core, adjacent, and breakthroughs innovation for the long-term sustainability of their corporations. Currently, corporations put 95% of their focus on operational excellence and 5% on innovation excellence. Gordon Stannis is Director of Design & Strategy and Partner at Twisthink. Gordon talks with Brian Ardinger, Inside Outside Innovation founder, about how to grow innovation excellence. Twisthink was launched two decades ago, to solve busi...
Aug 27, 2019•22 min•Ep. 162
Omar Luqmann-Harris is the author of Leader Board: The DNA of High-Performance Teams. While leading teams around the world, he saw an employee engagement gap emerge because traditional leadership principles didn’t change with the workforce of today. Omar talks with Brian Ardinger, Inside Outside Innovation Founder, about why employees won’t respond to old ways of leadership. Omar first looked at the titans of leadership and applied their principles to his teams around the world. Then he created ...
Aug 20, 2019•19 min•Ep. 161
Savannah Economic Development's Jen Bonnett - VP of Innovation/Entrepreneurship & ED of The Creative Coast talks with Brian Ardinger, Inside Outside Innovation founder about Startup Ecosystem Building. Jen recently moved from Atlanta, where she founded Startup Chicks, led the state of Georgia's technology incubator, and helped the ATL startup community. She ranks ATL in the top startup ecosystems in the country. Highlights from their conversation: - Savanah has three University assets. Simil...
Aug 13, 2019•17 min•Ep. 160
Oscar Allain is Vice President of Cross-Cultural Strategy and Research at UM Worldwide. He focuses on reaching the rapidly changing multicultural audiences in the US. Oscar talks with Brian Ardinger, Inside Outside Innovation founder, about brands being part of the cultural conversation and doing it the right way. Key Points - WAVE is UM’s annual study to gain a better understanding of the digital world. This year they decided to quantify the Remix cultures. - Remix Culture studies the movements...
Aug 06, 2019•15 min•Ep. 159
(Replay of Nov 20, 2018 episode) Amy Radin is the author of The Change Maker’s Playbook: How to Seek, Seed and Scale Innovation in Any Company. She was previously a Senior Executive at American Express, Citi, and ETrade. Amy’s experience includes leading the digital transformation of Citi’s credit card business ($5b bottom line). Today, Amy enjoys being on the outside of big companies and startups, to help connect the dots between growth aspirations and outcomes. Amy and Brian Ardinger, Inside O...
Jul 30, 2019•19 min•Ep. 158
Thales Teixeira is an Associate Professor at Harvard Business School and Author of Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption. Brian Ardinger, Inside Outside Innovation founder, talks with Thales about innovation, consumer disruption, and decoupling. They also discuss Thales new HBR article titled Disruption Starts with Unhappy Customers, Not Technology. Key Points - Economics of Attention - To help companies understand consumer attention - Where, how and why. ...
Jul 23, 2019•19 min•Ep. 157
Jeff Gothelf, Co-Author of Lean UX, Sense & Respond, and Lean vs Agile vs Design Thinking talks with Brian Ardinger, Inside Outside Innovation founder, about building a culture of innovation. Key Ideas - Shifting from outputs to outcomes. - Changing incentives. - Find the person and team with the political capital to prove out the validity and scalability. - Reward learning in a way that focuses on ideas that are likely to succeed. - Incentivize learning and being transparent. - Story tellin...
Jul 16, 2019•23 min•Ep. 156
Taylor Ryan, CMO of Valuer.ai, talks with Brian Ardinger, Inside Outside Innovation founder, about Startup-Corporate Matchmaking. Valuer.ai matches startups with corporates, accelerators, and investors based on AI and crowdsourcing. Key points - Valuer.ai - HQ in Denmark. Taylor Ryan, from the US, is a six time co-founder, writer, growth hacker, and startup junkie. - Corporate/Startup matchmaking new to Europe. - Customized searches on Valuer.AI combines Crowdsource and data collection to find t...
Jul 09, 2019•20 min•Ep. 155
Brock Blake, Co-founder and CEO of Lendio on Financing Entrepreneurs at Scale Interview with Brian Ardinger, Founder of Inside Outside Innovation Inside Outside Innovation is the podcast that brings you the best and the brightest in the world of startups and innovation. Brian Ardinger, founder of insideoutside.io, a provider of research, events, and consulting services helps innovators and entrepreneurs build better products launch new ideas and compete in a world of change and disruption. Each ...
Jul 02, 2019•16 min•Ep. 154
Mike McDerment is Co-founder and CEO of FreshBooks, the world’s number one cloud accounting software for self-employed professionals. Mike talks with Brian Ardinger, Inside Outside Innovation Founder, about building and scaling a company, product development, and his free e-book called Breaking the Time Barrier. Mike built a simple tool to solve his accounting problem, and now 20 million people have used it. After building the first version,, Mike soon hired a software designer. They worked on t...
Jun 25, 2019•19 min•Ep. 153
Olivia O'Sullivan is the Head of Corporate Engagement at Acceleprise, a B2B SaaS accelerator. Accelerprise invests in early-tech companies building enterprise technology. Olivia's focus is on mid-market and enterprise companies interested in collaborations with startups. Her background includes work in advertising and on product and innovation teams for McDonald's and Dow Jones. Olivia spoke with Brian Ardinger, Inside Outside Innovation Founder, about corporate/startup matchmaking, trends and A...
Jun 18, 2019•20 min•Ep. 152
Jeff Dyer is the author of Innovator’s DNA, Innovator’s Method, and Innovation Capital. He talks with Brian Ardinger, Inside Outside Innovation Founder, about innovative leaders and how they generate creative ideas. In Innovator’s DNA, Jeff identifies characteristics of innovative entrepreneurs, including questioning, observing, networking and experimenting. In Innovator’s Method, Jeff identifies a process to test ideas for investment: 1) Generating idea, 2) Is someone willing to pay, 3) Rapid p...
Jun 11, 2019•21 min•Ep. 151
Alain Sylvain is the founder of Sylvain Labs, a strategy and design company helping corporations like Google, Spotify and Nike, think about their future. Alain Sylvain talks with Brian Ardinger, Inside Outside Innovation founder, about how to create new ideas that solve for business and consumer needs. Innovation is evolving - The fetishization of innovation. Define what innovation means within the corporation - e.g., transformational, new products? - Innovation groups within large companies are...
Jun 04, 2019•20 min•Ep. 150
Paul Skinner is the author of Collaborative Advantage: How collaboration beats competition as a strategy for success and founder of Agency of the Future. His work has always been about helping people create a collaborative advantage. Brian Ardinger, Inside Outside founder, talks with Paul about using a collaborative advantage approach at every level. What is collaborative advantage? - Collaborative advantage is the business advantage from harnessing value creation potential outside and inside th...
May 28, 2019•24 min•Ep. 149
Francesca Gino is a professor/affiliated with Harvard’s Business, Law, and Kennedy Schools. She is the author of Rebel Talent: Why It Pays to Break All the Rules in Work and in Life. She also recently published an article in Harvard Business Review on Why Curiosity Matters - The Business Case for Curiosity. Brian Ardinger, Inside Outside Innovation founder, talks with Francesca, about when rule breaking happens and what happens to people that do it successfully. Curiosity - Curiosity is an impor...
May 21, 2019•21 min•Ep. 148
Scott Kirsner is the CEO and Editor-in-Chief of Innovation Leader. As a journalist, Scott spent his career covering how ideas in companies get commercialized. Five years ago, Scott launched Innovation Leader, a company focused on how innovation happens in big companies. Brian Ardinger, Inside Outside Innovation founder, spoke with Scott about emerging issues in corporate innovation. What innovation issues are tops for companies? - Innovation Leader Survey - Solving bureaucracy and How to Tap Emp...
May 14, 2019•20 min•Ep. 147
James Gill is founder and CEO of GoSquared, a simple, live analytics platform for websites. Brian Ardinger, Inside Outside Innovation Founder, spoke with James about product trends, design, getting close to the customer and growing a company outside the Valley. Based in London, James started GoSquared with friends, while still in school. They found success in building websites, but soon were asked how the sites were performing. Very few tools existed at the time, to answer these questions. Since...
May 07, 2019•23 min•Ep. 146
Laura Anne Edwards is founder of DATA OASIS and works as a NASA Datanaut, TED Resident and with SheCanHackIT. Brian Ardinger, Inside Outside Innovation founder, talks with Laura Anne about sustainable innovation and big data. Important Take Away: Sustainable Innovation is Key! - Maintain innovation over time through systems. What you are doing, who you are doing it with, and create creative collisions. - Key elements: Know who you’ve hired. Use innovation audit to look at information flow. - Add...
Apr 30, 2019•24 min•Ep. 145
Ben Nelson is the CTO and Co-founder of Lambda School, a 9-month online education/training program. Brian Ardinger, Inside Outside Innovation founder, spoke with Ben about Lambda School’s disruption of the education market, the creation of an online school, and the use of an Income Share Agreement. Through an Income Share Agreement, students agree to pay back the costs of their training, once they receive a $50,000 a year job. A percentage of their income, up to $30,000, is paid back over the ne...
Apr 23, 2019•20 min•Ep. 144
Energize Your Company's Culture Jon Katzenbach and Gretchen Anderson are co-authors of The Critical Few: Energize Your Company's Culture by Choosing What Really Matters. They spoke with Brian Ardinger, Inside Outside Innovation founder, about why culture is important for innovation and how to tap into the behaviors and emotions that can make a significant cultural impact. The Critical Few Their book, The Critical Few, looks at working within an organization and drawing on a company’s strengths, ...
Apr 16, 2019•19 min•Ep. 143
Gary Shapiro is the author of Ninja Future: Secrets to Success in the New World of Innovation and president and CEO of the Consumer Technology Association (CTA), the U.S. trade association representing more than 2,200 consumer technology companies and which owns and produces CES - The Global Stage for innovation. Gary has helped direct policymakers and business leaders on the importance of innovation in the U.S. economy. Brian Ardinger, Inside Outside Innovation Founder, talks with Gary about in...
Apr 02, 2019•19 min•Ep. 141
Melissa Perri is the CEO of Products Labs and Author of Escaping the Build Trap: How effective product management creates value. She believes that as companies scale, they lose track of what makes them successful and they just “ship.” Companies forget to bring products back to the overall strategy and talk with their customers. Brian Ardinger, Inside Outside Innovation Founder, talks with Melissa about getting out of the build trap and having a customer-centric culture. Companies in the Build Tr...
Mar 26, 2019•18 min•Ep. 140
Vivek Bedi has worked in both corporate and startup innovation. His experiences range from positions at Goldman Sachs, to running his own company. Now at Northwestern Mutual, Vivek is the Head of Consumer Experience, Digital Products, working in both New York and Milwaukee. Brian Ardinger, Inside Outside Innovation Founder, talks with Vivek about Northwestern Mutual's digital transformation. Vivek's team is responsible for everything digital that touches Northwestern Mutual’s 4.3 million clients...
Mar 19, 2019•17 min•Ep. 139
Ajay Rajani is an investor, entrepreneur, and author of Navigating the shift to a ‘portfolio career’ - How we should think about our professional identities — when they’re designed to change. Brian Ardinger, Inside Outside Innovation founder, and Ajay talk about building and highlighting a portfolio career. After leading Nexxt, a digital remote accelerator that helps people take ideas and turn them into experiments, Ajay launched Mural. Mural helps people create portfolios based on skills and li...
Mar 12, 2019•16 min•Ep. 138
Michael Frankel is the Managing Director of Deloitte’s New-venture Accelerator, a strategy and operations team for new business models. He believes people need to disrupt themselves continually or they will fall behind. Emergence of the Hybrid The broader trend of the journey from human to tech is not happening instantly. Things that require judgment and strategy, need a hybrid solution. A lot of technology has moved ahead of the user’s ability to use them. For example, we’ve digitized everythin...
Mar 05, 2019•25 min•Ep. 137
