There’s no way to innovate if you only stay in your court Xavi Cortadellas is the Head of Innovation and Design at Gatorade. He focuses on innovating in the newest spaces, like tech and services, rather than incremental innovation. Gatorade invented sports drinks 50 years ago and now has an 80% market share. With little room to expand, they actively look for new spaces to grow. Because Gatorade is a huge part of sports in America, when entering a new market, they are careful to examine what’s th...
Nov 13, 2018•14 min•Ep. 124
Jeff Rohrs is the CMO of Yext and Author of Audience: Marketing in the age of subscribers, fans and followers, and The Everywhere Brand ebook. He’s also a former VP at Salesforce and ExactTarget. In this episode, Brian Ardinger and Jeff talk about managing content and brands across the web and how hard it is to put perfect information into consumer’s hands everywhere. Yext uses a digital knowledge management (dkm) platform to automate this process. With consumer behavior changing, 73% of a busin...
Nov 06, 2018•23 min•Ep. 123
Melissa Steach is an ergonomic specialist with Herman Miller. She works to educate various communities about ergonomics in the workplace while valuing and focusing on the importance of the human for design innovation. Brian Ardinger and Melissa take a look at innovation from a design perspective and how that can impact the workplace and home environments. The built environment helps human growth, relationships and caring for the health of people. New healthcare research is reflecting this idea. ...
Oct 30, 2018•14 min•Ep. 122
After years of working in startups, Sean Johnson and his team began getting approached by enterprises. These companies needed help moving on ideas, accessing specialists and understanding how to be iterative. Today, Sean's company Digital Intent works with venture-backed startups and Fortune 1000 companies wanting to be tech-enabled businesses. He is also a general partner at Founder Equity. Brian and Sean discuss a variety of corporate innovation strategies. Here are a few highlights: - Compani...
Oct 23, 2018•23 min•Ep. 121
In this week's episode of Inside Outside Innovation, Brian Ardinger talks with Christopher Bailey and Kim Bullock with ExxonMobil. They discuss successes and challenges of innovating in a large corporation. Christopher and Kim will also be speaking at the Back End of Innovation Conference in Phoenix, AZ on Oct 17-19, 2018. Key strategies and lessons they learned include: - Create space for idea creation and tools to process. - Protect people and their time from their existing roles. - Train the ...
Oct 09, 2018•23 min•Ep. 119
In this week's episode of Inside Outside Innovation, Brian Ardinger has a great conversation with Nicole Rufuku, author of Hiring for the Innovation Economy: Three steps to improve performance and diversity. They discuss how to hire for innovation in a world that’s changing. In her book, Nicole gives teams a set of innovation principals to use in the hiring process. They are: 1. Collaboration 2. Continuous improvement 3. Focusing on the user Nicole also provides three specific tools. They are: 1...
Oct 02, 2018•21 min•Ep. 118
Jeremy Lockhorn is VP, Experience Strategy, Mobile + Emerging Technology at SapientRazorfish and has served a wide variety of roles during his 20-year tenure. The common thread is on a focus of what’s next. In this podcast, Jeremy and Brian Ardinger discuss technology changes over the past 10 years and the implications for the future. They know each other from their days in the digital signage space. When the iPhone was launched more than 11 years ago, it was immediately breakthrough technology....
Sep 25, 2018•15 min•Ep. 117
In this episode, Brian Ardinger talks with Doug Branson about his new book The Future of Tech is Women: How to Achieve Gender Diversity. Brian and Doug start the conversation by looking at trends in the market. Doug outlines the history of women in senior corporate positions. Of the 70 women that have been CEOs of publicly held companies, 70% have MBAs. Of the 27 women that have held exec positions in IT companies (out of 600), two have STEM backgrounds and 25 have business or law backgrounds. D...
Sep 18, 2018•21 min•Ep. 116
Canva, an easy graphic-design tool website, started six years ago, after two of its founders found success making customizable school yearbooks. Through this process they discovered the power of putting easy-to-use tools in the hands of their customers. Cameron Adams, Canva’s Co-founder and Chief product officer joined the team with his design and tech experience, and Canva was born. Today, Canva, an Australian-based company, has over 10 million users and is valued at $1 billion. In this episode...
Sep 11, 2018•17 min•Ep. 115
Growth, Pricing and SaaS Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over 8,000 companies. Prior to ProfitWell, Patrick lead was an Economist at Google and the NSA, an experience he thought was surprisingly similar. With 50 employees in Boston and Argentina, ProfitWell has been funded by bootstrapp...
Sep 05, 2018•24 min•Ep. 114
Corporate Innovation, Mid-Level Managers and the New 20% Ralph Welborn has spent over 25 years providing business and technology advisory services to both private and public sector organizations globally. He has held a variety of leadership positions, including CEO of Imaginatik, the market-leading innovation advisory and platform company; leader of IBM's Strategy & Transformation business in the Middle East and Africa; senior vice president at KPMG Consulting; and a cofounder of an e-commer...
Aug 29, 2018•20 min•Ep. 113
Peter Gardner is the Founder and CEO of Startgrid, a company focused on connecting entrepreneurs and enterprises. His mission is to use software to build the density of resources (VCs/accelerators/access to capital/relationships) in innovation ecosystems outside of Silicon Valley. He believes innovation can happen anywhere. In this podcast, Peter talks with Brian Ardinger about how enterprises need to take a collaborative approach. They need to engage with global innovation ecosystems and integr...
Aug 22, 2018•14 min•Ep. 112
Shaina Stigler is chief empathy officer at Betwixt, a startup focused on enhancing communication and building coworker trust. With remote work growing rapidly, building trust through technology can be challenging. Shaina spoke with Brian Ardinger about building coworker trust in exclusively digital environments. If we believe success in our work relies on our ability to trust each other, then how do we use technology as a tool to bring us closer together. We need to understand how people build t...
Aug 11, 2018•22 min•Ep. 111
Greg Larkin is the author of This Might Get Me Fired: A Manual for Surviving in the Corporate Entrepreneurial Underground. He's also a corporate entrepreneur, launching more than 30 new products with Fortune 500 companies and startups. On this podcast, Greg talks with Brian Ardinger about practical tactics for a corporate entrepreneur forging ahead in new innovation waters. Greg believes innovation only works when there is a very high cost of not innovating. He shares key innovation strategies l...
Aug 03, 2018•24 min•Ep. 110
Taylor Dawson is a founding member of GE Appliances’ FirstBuild and CEO of Giddy. In this podcast, Taylor talks with Brian Ardinger about GE Appliances's FirstBuild's origins, the obstacles they’ve conquered and the challenges they’re still solving. They also discussed product innovation and the experiences of building a Microfactory. Taylor was also a featured roundtable speaker at the Inside Outside Innovation Summit in May, 2018 (https://www.theiosummit.com). Learn more about GE's Firstbuild ...
Jul 26, 2018•23 min•Ep. 109
Exponential View - An Innovation Newsletter Azeem Azhar is the author of Exponential View, a weekly newsletter about innovation. He talked with Brian about broad perspectives, geography of innovation, corporate venture capital, and why you shouldn’t take a golf club to a tennis match. Sign up for his newsletter: http://azm.io/EVrocks Twitter: @azeem GET THE LATEST RESOURCES Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, i...
Jul 04, 2018•19 min•Ep. 108
Product Development to Create Raving Fans Using Game Thinking Amy Jo Kim is a longtime innovation consultant and author of Game Thinking, a step-by-step system for building lasting engagement into product experience and based on design techniques from hit games. With a wealth of knowledge, Amy Jo spoke to Brian about the concept of superfans, mainstream majority and early majority, and why identifying these demographics is crucial for success. Check out her book at https://gamethinking.io If you...
Jun 28, 2018•18 min•Ep. 107
Straight Talk for Startups: 100 Insider Rules Randy Komisar is author of "Straight Talk for Startups: 100 Insider Rules for Beating the Odds--From Mastering the Fundamentals to Selecting Investors, Fundraising, Managing Boards, and Achieving Liquidity." He is also an entrepreneur and partner at Kleiner Perkins Caufield and Byers, a Silicon Valley Venture Capital firm. In this episode, Randy and Brian Ardinger discuss why experience is so valuable now and why startups can stop worrying about scal...
Jun 20, 2018•18 min•Ep. 106
Building Dream Teams Shane Snow is an award-winning journalist and entrepreneur. He spoke with Brian Ardinger about his new book, Dream Teams: Working Together without Falling Apart. In Dream Teams, Shane uses psychology, neuroscience, and business, to reveal what separates groups that simply get by together, from teams that get better together. His examples range from rap groups to pirate gangs, and buddy cops to pioneering women in journalism. A dream team combines the familiar with the uncomf...
Jun 13, 2018•18 min•Ep. 105
Building Entrepreneurial Capabilities in Teams Andi Plantenberg is an innovation consultant who helps companies, that are preparing for disruption, by building entrepreneurial capabilities in teams. She teaches them to operate more like startups— creating competencies in experimentation, validated learning, rapid prototyping and entrepreneurial management. Her history includes consulting with large organizations (NASA Ames Mission Control, The Lending Club, Public Library of Science, Coke Founde...
Jun 06, 2018•16 min•Ep. 104
FinTech Innovation Sunayna Tuteja is Head of Strategic Partnerships and Emerging Technology at TD Ameritrade and a speaker at the Inside Outside Innovation Summit 2018on Fintech innovation. In her conversation with Brian Ardinger, she shares a preview of what’s to come including the four pillars of their approach to innovation at TD Ameritrade, up-and-coming trends for startups and corporations to keep their eyes on, and why FinTech is in a unique position when it comes to innovation. Find her o...
May 30, 2018•20 min•Ep. 103
System Innovation at 30,000 ft Daniel Fozzati is Head of Product Development and Commercialization at IdeaLondon, an innovation center by Cisco, EDF and UCL. As a product engineer who always finds himself frustrated by the ground constraints of innovation systems, he takes the 30,000 foot view and works to help facilitate both visionary and nitty-gritty system innovation. Daniel talked with Brian Ardinger about Idea London, China’s involvement in European innovation, and up and coming trends he ...
May 23, 2018•19 min•Ep. 102
Tom Bianculli is the Chief Technology Officer at Zebra Technologies. Before Brian and Tom's conversation, Tom took part in a panel about the Internet of Things held at The Economist's Innovation Summit in Chicago on March 22, 2018. In this episode, we pulled a clip from the panel discussion, and then we transition into their conversation. Key takeaway: there’s still so much more to develop with IOT, but you don’t have to know where you’ll end up to get started. For information regarding your dat...
May 16, 2018•15 min•Ep. 101
Ryan Jacoby started in systems engineering doing consulting but when he went to grad school he stumbled upon a class that changed his trajectory fundamentally just as design thinking and development has changed the business and innovation world. Now Ryan, with a ton of experience behind him is eager to tell others about what’s different now and how to take full advantage of these massive improvements. His new book, "Making Progress: The 7 Responsibilities of the Innovation Leader" is out now. He...
May 09, 2018•20 min•Ep. 100
Sean Ammirati really knows both sides of the table. He’s gone from founding multiple companies to being a partner at Birchmere Ventures and a professor at Carnegie Mellon University. He’s written numerous books including “The Science of Growth: How Facebook Beat Friendster” and will be speaking at the Inside Outside Innovation Summit happening May 29th-31st. In his conversation with Brian Ardinger, Sean talked about his unique journey, big versus small, and tools that have helped him help others...
May 02, 2018•24 min•Ep. 99
China Gorman has spent over 20 years in the HR consulting world including as CEO of The Great Place To Work Institute and Chief Operating Officer and interim CEO of The Society for Human Resource Management (SHRM). She came on our show to talk about her upcoming conference called UNLEASH taking place in Las Vegas on May 15-16 and to address some of the questions about technology and humanity that everyone in innovation must wrestle with. For more information about the China's conference, visit u...
Apr 18, 2018•14 min•Ep. 98
Chris Shipley is a long-time innovation consultant who's worked with many organizations including Guidewire. At the 2017 Inside/Outside Innovation Summit, she talked about some key learnings about dancing with elephants. To hear more content like this in person, register for your ticket to the 2018 Summit at theiosummit.com. For information regarding your data privacy, visit acast.com/privacy
Apr 11, 2018•20 min•Ep. 97
Steve Glaveski, who will be speaking at the Inside/Outside Innovation Summit, is the chief executive officer of Collective Campus based in Melbourne. Steve shared what the innovation ecosystem is like in the Asian Pacific part of the world as well as some common pitfalls that corporations can fall into when asking their employees to innovate. He capped it off by telling Brian about important innovation in the legal services sphere, which his company is involved with. You can catch Steve at the I...
Apr 04, 2018•18 min•Ep. 96
Andy Cars is the founder of Lean Ventures based in Stockholm, Sweden. Brian and Andy talked about what is most important for a corporation to decide before they begin innovation in a meaningful manner. For information regarding your data privacy, visit acast.com/privacy
Mar 28, 2018•14 min•Ep. 95
Natalie Fratto is Vice President of Early Stage Practice at Silicon Valley Bank. She also was involved with a startup that went through Y Combinator and was eventually acquired by a larger organization in the beauty tech space. She talked with our host Brian about what it’s like to sit on both sides of the table and what sort of intelligence will be the most important for teenagers when they seek jobs in a few years. For information regarding your data privacy, visit acast.com/privacy...
Mar 15, 2018•18 min•Ep. 94
