Hello , I'm Imogen Fowkes from the Inside Geneva podcast . Today we're taking a brief detour from our usual focus on humanitarian issues and international organisations to share some exciting news about a new podcast joining the Swiss Info family .
What would you do to protect your family ?
Becoming a parent definitely is a very emotional thing .
How far would you go to protect them from future ?
disease . You suddenly care about something more than you care about yourself , and we live in a world that is filled with things that can go wrong .
And what if there was a solution from the second your child is born ? When you decide to preserve your baby's cord blood , you are making an incredible investment in the future of your entire family's health .
They would all tell you you're doing this for your child . It will maybe help them later on .
That's the promise of stem cell research A future in which your baby's stem cells can be used to cure serious diseases . Today , newborn stem cells found in cord blood are being used to treat over 80 conditions . We'll keep those amazing cells safe for you , frozen in time .
We saw a light at the end of the tunnel . That was our daughter .
Every breakthrough brings hope and new promises .
With our child's stem cells we can cure my illness .
It made sense to decide for the bank that had its headquarters in Switzerland . It gives some additional credibility .
But promises can be broken .
That's why the marketing is so clever , because the idea is that you will forget about it , because hopefully your kids will be fine .
We felt like we had failed our daughter in a very important way .
The idea that a part of their kid is out there is frightening . They feel that , in a way , they failed their kids by doing something in which they were trying to protect them .
This is a story of how hope can turn sour and spark a global quest to recover the cells and the most precious thing they contain life . I don't know if it was the biggest mistake of my life , but I do know that if today I knew all the things that have happened to me .
If I knew and I wouldn't have signed with them if you store money , you can go the next day and take it out . With stem cells , it's much more complicated .
And then they said well , we don't have a legal department . And I just started laughing and they said don't worry , you will have one very soon Lost .
Cells , an original Swiss Info podcast in collaboration with Piers , gloria Productions , future Proche and Studio Occhento . Listen on Apple Podcasts , spotify or wherever you get your podcasts .