#7 Moritz Köllinger | Revenue-First Marketing | CRM Implementation Strategy | Startup Efficiency Framework
Episode description
INSIDE CRM with Moritz Köllinger
Join us for an insightful conversation with Moritz, a seasoned marketing executive and self-described "marketing firefighter," who brings 12 years of marketing expertise to discuss the critical role of CRM in driving revenue. Currently serving as VP Marketing at Timeless*, Moritz challenges conventional startup thinking by prioritising revenue-generating CRM initiatives over traditional paid media campaigns, sharing practical examples of how focusing on CRM leads to more efficient marketing operations and improved customer acquisition costs through his experiences transforming marketing operations in startups.
00:00 Introduction and Background
03:15 Marketing Turnaround Strategy
07:45 Balancing Short and Long-term Goals
12:30 CRM and Paid Marketing Collaboration
16:20 Leadership Recognition in CRM
20:15 Future of CRM in Marketing Organisations
*FYI Moritz switched companies in the meantime.
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