How to (re)introduce plant-based meat to China
Dec 31, 2019•19 min
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Episode description
China is no stranger to vegetarian food. If anything, the Chinese have invented countless vegetarian dishes that imitate meat throughout their centuries-old history of Buddhism.
In this episode, we try Impossible Meat, we try its counterpart in China, we talk to people who sell it and who study the market, and we ask - how should companies introduce, or perhaps reintroduce, meatless meat to China?
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