KCAA: Inside Analysis with Eric Kavanagh (Sun, 31 Dec, 2023) - podcast episode cover

KCAA: Inside Analysis with Eric Kavanagh (Sun, 31 Dec, 2023)

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KCAA: Inside Analysis with Eric Kavanagh on Sun, 31 Dec, 2023

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And heat, rain, and other harsh weather. Arion Loso of the architecture firm HGA says that to determine what's expected in a location, the industry typically relies on historical weather data. They're generally looking at the past, but global warming is changing weather conditions, so Loxso says if architects and engineers do not

consider future climate change, their projects may not perform well over time. For example, buildings may not have adequately sized HVAC systems or enough insulation to keep people cool during increasingly extreme heat waves, or a property may lack the capacity to divert large amounts of stormwater during intense downpours. Loso co authored a recent

report that suggests ways to avoid these kinds of problems. We really feel like there's a need for architects and engineers to be at least looking at the data that's provided by the National Climate Assessment or by the Intergovernmental Panel and Climate Change. To make that happen, She says, building codes and standards should be updated, and clients should ask architects to design with climate change in mind.

Climate Connections is produced by the Yelle Center for Environmental Communication to learn more about climate change. Visit climatec Connections dot org. Thank you Inland Empire for listening to KCAA Radio. The information economy has a rid. The world is teeming with innovation as new business models reinvent every industry industry. Inside Analysis is your source of information and insights about how to make the most of this exciting new

era. Learn more at inside analysis dot Comsideanalysis dot com. And now here's your host, Eric Kavanaugh. Yes, oh yes, folks, welcome to the future. Indeed your host here, Eric Kavanaugh, the only coast to coast radio show that's all about the information economy. It's time for Inside Analysis and today, folks, we're to talk about the human touch. Yes,

indeed AI for HR human Resources, so artificial intelligence for human resources. All the folks in HR who hire fire try to help us through the whole journey of working for a company. We're to learn from a couple of experts. Here. We've got Jeff Webb, head of solutions Strategy at HR tech company I Solved, and Jalen Owen, head of HR at Hames Corporation calling it all the way from Alaska. And Jeff is is over in Houston, and yours truly is in Texas as well, So we've got two Texans and an

Alaskan on the show to talk about AI and HR. And HR is changing a lot these days, largely due to AI and also analytics and being able to track and understand and of course it's used in the hiring process where they have algorithms now that are just reading these resumes coming across the transom. It's changing how we work day to day. All kinds of stuff is happening.

So let's dive right in. We talked to the experts first, Jayleen Owen of Hames Corporation, tell us about yourself and how you are thinking about AI for HR, Well, I am an HR professional. My background is in industrial organizational psychology. I have just completed my seven years here being in Alaska. I'm not originally from Alaska, however, though I came to join the company in twenty sixteen. For the family Haines, they are are fourth generation

family owned and operated organization here based in Sitka, Alaska. We have a multitude of diverse operations including retail stores, a grocery store, liquor stores. We have gas stations, residential, commercial properties, you name it. We've got a lot of diversity. So I joined the team here in twenty sixteen

to help kind of bring them out of the dark ages. Being on an island, there's a lot of challenges, there's a lot of resource limitations, and so having my professionalism to be able to kind of address some of their concerns was why I was brought on. Very cool. And we've also got Jeff Web out there. Jeff, tell us about what you do in the HR space for I Solved. Yeah, thanks. So I lead the solution

strategy team with I Soolved. So my job is to make sure that we're constantly looking ahead, evaluating the needs of our customers and partners, and making sure that we're building that into the roadmap for the technology and the services that

we deliver to companies here in the US. So I get to talk to a lot of HR professionals, which is how I got to know Jayleen, and I also get to spend a lot of time looking at how the technology and the sort of human experience in the workplace intersect which has been has just been fascinating and evolving so very very quickly at the moment. Yeah maybe so, Jamiene, I'll start with you the human touch you know, people want to be treated fairly, they want to be treated honestly, and they don't.

I mean personally. One of my pet peeves, I can't stand talking to computer voices, Like when you call these it's like I'm a computer and I can speak in complete sentences. I usually throw some abstract philosophy at it and like I'm sorry, I didn't get that. It goes back to me. People want to deal with people. We understand that there are technologies behind

conversations and behind businesses. That's very well understood. But how are you navigating this change of infusion of AI and analytics in what is a very personal job

of hr AH Very carefully? I believe that there are a lot of pros, but there are also a lot of cons And when it comes to implementing any kind of artificial intelligence, whether it be in human resources or you're going to actively take a role, I think in your business you need to take a look at what both positive and negative challenges may have as implement implications to your business. For us here, we've been looking at things like could it

automate some repetitive tasks? Being on an island, we have a limitation of bodies. There's literally about eight thousand residents that live here year round. We are driven by kind of a tourist industry, but because our industry isn't it's a year round industry, there is a lot of concerns related to whether or not that is going to be an efficient decision for us. Is it going to be cost effective, is there going to be the appropriate support. Even

when we went through the process of implementing I Solved. I Solved is so on the top of the cutting edge of technology that many of my employees here were not too sure if they were going to like that development, and so it's been a challenge. We don't really have a lot of remote work here on the island, but the idea of being able to support some of our employees. I do have one employee that is in Idaho, and so being able to utilize AI the advancements to connect us so that we don't have that

distance between us any longer has been what I've been focusing on. Okay, that's pretty cool. How about you, Jeff, I mean, you're obviously in the thick of these things at I Evolved, trying to help organizations leverage all this new technology I'm sure you've sat around and thought about the ethics of all this, but it's like the train has left the station, right, I mean, the I joked earlier today, the chat is out of the

bag, if you will chat geep. AI is everywhere and we're going to have to learn to deal with How are you navigating this interesting change in how we do business? Yeah? Absolutely, well, I mean for us, we focus very much on small to medium business in the US, So you know there's about one hundred and seventy thousand companies we touch every day, and really our focus is going to be to make it consumable and easy and non threatening for them. So the trick here is to sort of is to stay

focused on the outcomes. Like I think it becomes very easy with AI to become very wrapped up in the arts of the possible and the technology, and the reality is, you know, you're running a small business. You've got a lot of things to deal with. I'm looking to retain good people,

i want to recruit new people, I want to develop them. That you must stay focused on what is the outcomes we're trying to drive here, and how do do technologies like AI, how do they help us get their easier and quicker and with less work and less just less friction in the whole process.

And so for us, it's a case of thinking about where does AI get deployed appropriately, what are the right tools that you can infuse AI with in other words, to make smarter and more you know, independent, And then how do we communicate that in a way that is honestly not threatening to the folks that we're talking to, who already have too much to deal with in technology coming out in every direction and compliance changes and you know, expectation

changes from changing workforce. So I think half of it's a technology question and connecting the technology to outcomes, and the other half is just communicating that in a way that's understandable. Yeah, that's a that's a great line, and you know, jainly not throw it back over to you because you mentioned I think the key facet of this whole equation here, which is automation and automating tedious tasks. That's something that HR technology has a fair amount of. And

you know, automation is not new if you think about it. Just to be blunt, every piece of software ever written automates something. That's what you're doing. Whether it's a word processing application or a photo editing application, whatever it is, you're automating something. So automation isn't new, but this machine learning and AI is relatively new, at least in terms of practice. Right. We've had AI for probably forty five fifty years, but it just wasn't

very It wasn't readily available because it was very expensive. We didn't have the compute power. Now we have all that compute power, and so we can automate things and we can see things in a different way. That's what kind of gets me excited about this stuff is that machine learning algorithms can crawl around in the background and just look for patterns of things. And what I've noticed anytime I've used a tool that has that kind of functionality is they will almost

always come up with some thing you did not expect. And I think that's one of the most positive aspects, is that you're going to learn things about yourself and your team and your organization that you didn't know before, because this all seeing eye is just kind of watching and never blinking and serving up little observations. But what do you think, Oh, I definitely think you're right when it comes to the idea of how we could utilize the AI. I

think you're absolutely right. We're kind of behind the ball at this point. The cat's already out of the bag, and in the case of where the cost of effectiveness can meet the actual resource requirements, it's going to be the most vital piece I think any business can focus on. You also are going to have the issues of that privacy if the information is collecting and analyzing your

data. Not only are you concerned about what data does it have access to, but the privacy of that especially from like a perspective of a small business when it comes to proprietary stuff, where we are competition. Here isn't another grocery store, it's a hospital, it's a bank. When it comes to establishing the clear policies on how that data is collected, how it's stored, how it's used, ensuring that our employees aren't gonna be worried about their privacy,

let alone the company being worried about ours. I also think that it's important to look at the resistance and how that trust can impact things like job displacement. When we start looking at automating repetitive tasks, the smaller tasks Yeah, it's great, especially when we have a labor issue right now and I don't have the skilled individuals to take over some of these jobs. AI can step in. But I definitely do agree that there's a lot of ethical consideration

that we also have to take into consideration. Yeah, right, well, I'll bring them Jeff back in and we talk about things like payroll for example, that's a wonderful use case for automation. You want to be able to set up a system and then monitor it. And again getting back to the power of these machines and the power of algorithms, they will catch errors that human beings can make. Humans are error prone, I mean, we just are. We get distracted, we're taking about something else, so we don't

do something correctly. And the nice thing about these machines they will catch those mistakes. Nothing happened here, take a look at that. So payroll is

a great use case for protonomic right absolutely. You know, there's a whole bunch of places where you can use that capacity that you referenced of AI to sort of to learn and look for changes to great effect, and payroll obviously is one of them where you can you can have an AI platform essentially learn lots of normal payroll run for you as a business, but also learn actually

at an individual level, what's normal for people to be paid. And then if you make a mistake and it happens, even with the best, you know, best policies and procedures and even with good automation technology, mistakes can be made. People accidentally get paid twice for example, I've seen that happen and having something like AI just go, you know, this is odd, this is unusual. You don't normally do that. Is that a normal payroll run for you? Is there a reason you're suddenly paying a lot more or

a lot less. Having that backstop there starts to again reduce the workload on the person doing the task and reduce the because they don't have to check as closely that they know that they've got something running that can do it for them, and also just improve the sort of the general experience less you know, pay wrong mistakes are a reason that people leave their current company. It's nothing more annoying than not getting paid the right amount of money. So yeah,

it's a great place to put it. There are a bunch of other places, you know, we think of those really as being the sort of three areas we think if AI we're really working in the role of HR, and that would be one of them. It's sort of in the flow of work, where you've got AI watching things happen and helping to sort of improve and smooth out the automation process. There are obviously other areas too, but just at the most basic level, getting stuff done and reducing the workload and reducing

errors is a huge win for every overworked, overstressed HR. Our payroll and benefits administrats are out there, that's right. Well, you know the other area, and I'm sure is very rich with possibilities here is benefits and just understanding benefits and different packages and different programs. Now, I don't know about you, but I just I shudder when I look at some manual that I'm supposed to read about. I'm like, oh my god, are you serious?

Like I particularly this whole thing. Well, that's something that these large language models are very good at, and AI is getting very good at. It's being able to take large amounts of text, feed them into this machine and say, give me a summary to explain what that means to me. I'm thinking that's a huge area because you know, many people probably don't want to admit that they don't really understand what these benefits packages do because that's kind

of embarrassing. But it's complicated, right, So Jeff first to you and then over to Jayleen about that. Yeah, yeah, absolutely, it's funny. Actually, that would be probably the other area where we see AI. One of the other areas where we see AI starting to become really a effective in sort of improving and elevating the experience overall of employees and also as a result of the business, and that's personalization and to your point, exactly understanding

things and helping shape and personalized recommendations. This is a good benefits package for someone like you, or here's how to find out more about this particular set of benefits is one of the areas that we think it's going to have a lot of value. There are plenty of other areas you think about adding in the ability of AI to recommend not just the benefits package that you might want,

but but training you might need in your job. You know, people in your job should take these sets of courses to improve improving just any sort of set of you know, things that the company delivers and personalizing them for that set of employees. Is you know you can scale that with AI,

which is really hard to do when you're doing it manually with people. That's a good point and that gets us to really the crux of what we're talking about is you want to use these technologies to tackle the tedium and to tackle

the complexity where possible. And you know, we had a show a couple of weeks ago where we were talking about scheduling and if you've got let's say a hospital with two hundred nurses, for example, and one of them wants to take time off, well, right now, it's a very manual job for a lot of places, and some person that has to sit there and look at the schedule and say, all right, well if I put Bob over here and Susie goes there, that's a pain in the rear to do.

But some of these technologies can bang that stuff out in their sleep. Right. It's just like you just entered the so and so wants this off being used, you know, send it to Fred, senator John, send it to Jim or whatever. The machines can do that stuff extremely well. And then also it's a machine doing it, and it's not Jim, the person who oversees who's going to get you know, a bunch of people mad at him because he said, Okay, you do this, you do that.

I'll throw that over to Jayleen. That's a classic example of how these machines can do a very tricky job with no bias because they're just getting the job done. What do you think, Oh, that's a that's a loaded question in my opinion, because I think that it's important to also to go back a little bit to what Jeff was saying, especially like when you look

at things like benefit management, employee classification. Larger companies that you're going to have a lot of different types of plans, how you manage that ensuring that they are getting the kind of assistance that they need that an HR professional like

myself would sit down and help them through maybe an open enrollment process. You're looking at data validation and the accuracy, and I think AI's algorithms can really help us analyze that payroll data, allowing for those inconsistencies and those errors to be flagged, whether it be tax compliance or just the automation of data in

general. When it comes to AI, though, in my opinion, I think it's really really important that when we look at the type of AI you're using, because, as you indicated, the natural language processing and the way that the chatbots are engaging and learning to assist our employees are HR professionals aware of and still act engaged in that process to be able to utilize that and

not allow for possible issues to become an issue. It could be ambiguity and maybe the system doesn't provide the information you want it as an HR professional, or it could just be a bias built into the language model. That's an interesting point, and you know we are in the early phases of this. I know with the large language models there is this tendency to hallucinate. We've got to watch out for that. But AI is it comes in all sorts

of shapes and sizes. And the key to your point, Jane, and I see Jeff nodding his head as well, is that when you implement these technologies, you always want to be able to track and trace and understand what they're doing. And you have to watch out for black boxes, as their call, that just make decisions about people's lives. You've got to be very

careful about that. So you want the transparency. You want to be able to audit the system and to understand what it's doing and to map out and see and you know, there are all sorts of ways that that's done these days with log files and things that nature. But you definitely want to be very careful before you put any kind of automation into an organization, especially for something as serious and significant as human resources, because that's dealing with the people

who are your company. And every company is a bunch of processes and assets and people. But folks, don't touch adalgy. Right back, you're listening to Inside Analysis. Welcome back to Inside Analysis. Here's your host, Eric Tabanaugh. All right, folks, back here on Inside Analysis talking to a couple of experts in h R Human resources. Of course, we've got Jeff Webb and Jayleen Owen, and Jeff, I'm going to give you the hard question that I'll let Jayleen think about it for a second. How do you

help people who have great, deep skepticism about AI in their organization? How do you help them understand that really they're positive s to this, that the negative sides can be dealt with. How do you talk to people who are very skeptical about this stuff. Yeah, that's really the heart of a lot of where we're at, I think as a lot of organizations. You know, probably I spent this year traveling around the US. I did fifty odd

different cities. I've probably met a couple of thousand HR people, and a lot of the conversations we talked about AI came up a lot, and some of the times there's a lot of interest in you know, well, what are you doing? What should we do? Sometimes is simply a case of please don't use AI in polite conversation. I think we've all reached a point where there's so much AI conversation in the news it's sometimes difficult to cut through

to the realistic, actual meat of the topic. So part of the challenge is just being down to earth and realistic about what we're going to achieve now and what we should be achieving in the future, and then put it in

context, you know. I also we look at survey results. We do studies ourselves of organizations across the US and look at their attitudes and employee attitudes, and we try to be sensible and clear about what AI is going to be good at and what people are going to be good at, and I think we're going to come I think we're even in this conversation, we're sort of circling around on the areas of, you know what, what a really good at? What the people do so much better than any I can do

for the foreseeable future. That is reassuring in many ways. But yeah, we've asked. I think we ran a survey earlier on the Shire, couple of thousand employees in the US. We asked what they thought about AI, and actually it was close to seventy percent. I think we're relatively positive that

it could improve their work experience. So I think there's optimism. I just think there is skepticism, which is good, and then a little concern about what, you know, how's this actually going to roll out, what it'll look like when it starts to become much more real in the workplace. Yeah? Right, And what about Eugenie, Leen, you obviously have to counsel people who come to you and say I don't like this, say nice stuff at all? What's going on here? Tak my job? How do you

deal with that? Well? For me, especially living on an island, we have a unique social, cultural, and even economic dynamics here there's a lot of specific factors that come into play when we're looking at how you approach people in a small community like this. The sensitivity of taking what would be a personal possible conversation or interaction and expecting the individual to possibly embrace that the same way that they would if it was a person. That's a big concern

of mine. Ensuring that there's a community engagement through the AI is going to be important because those interpersonal relationships matter, and they matter especially to people in this local community when it comes to decision making and being transparent. The use of AI really does concern a lot of people, especially when it comes to the build the building of the trust of that information and when we get to, as I stated before, privacy or even fairness concerns, but to kind

of speak to how we would be able to address that skepticism. In my opinion, I think it's really just going to come down to education and awareness, providing and offering clear, accessible information and really bridging the gap between things that might be demystifying of that AI. It'll allow those individuals to really see what could be augmented and allowing maybe some showcases where right now, because we

have a limitation of bodies. My business, or at least my experience here on an island is almost like a fish bowl or a case study because we are limited on the resources here, and so we have to kind of think outside of the box and look at things that would possibly allow us to maybe

create a user friendly process to this new technology. That's a good point, JEFFA, bring you back in. I'm a big lover of data and being able to track things, and I'm just guessing here that one of the cool things you can do, and I saw this when someone uses your technology to help with their HR. Over time you can see, for example, you can score resumes coming in to help you better understand who to hire. But

then over time you can also see how well that works out. And the real value to AI is when you get enough data into a system to be able to ascertain what works and what doesn't work, and then you can do you know, what they call regression analysis for example, and go back and look, okay, well what did happen there and why did this not work? And you can really learn a lot about the people who have come into your company, who works, who doesn't work Because something like a corporate culture

is very difficult to define. But if you have enough parameters and you have enough data over let's say a year or two years, for example, all of a sudden you should be able to get better and better at who you hire, when you hire, what kind of jobs and roles you actually need in the company. All that stuff theoretically gets better and better over time if you're using the technology to track the data and be able to understand it.

What do you think about that, Jack, Yeah, absolutely, that's you know, one of the things that we talk about really early on as organizations to think about adopting technology is a single platform that kind of captures all of the employee interactions becomes essential to ultimately unlocking that power of that data later. If you know everything that's happened to that employee, if you capture every interaction, you know, every performance report, every time they log in, every

time they check out. Not again, to your point, not in some sort of creepy, big brotherish kind of way, but simply tracking the flow of work and things that are happening, and you know who your good employees are and you can evaluate that. You can very quickly start to identify where are the good employees coming from where are we spending the most money where it can we save money on, you know, not hiring people that quit three

months ef later. You can also start to do really interesting analysis things like, you know, we had one one company we work with, they wanted to move one of their officers. And what they're able to say was, if we move this office from this location to this location, which employees are

likely to be at risk of leaving because their commute has become unpleasant? And we already know that's a factor for those kinds of employees for example, Or you know what kind of money should we be spending on benefits for this group of employees? Or you know what's the salary changes we should make for those So get you get good operational uh you know, data that you can use to sort of improve performance of the business. You also get bigger sort of

macro perspectives on your organization. What does the diversity look like at my organization? Is it changing? Is it is it different in different departments? Are certain managers more more likely to lose employees over a period of time than others? So there's a lot of power that you get looking at your own company from the data and that I think is part of the job really is to unlock that and make it very consumable for hr folks and business leaders. I

actually think there's another area too that we forget about. You know, we just talking about our own you know, I sold as a company. We

touched the lives of what about seven million US employees every day. Can you think about you think about what that means when a company, you know, you're running a bank and des Moin for example, and you're not sure why your bank tellers are leaving, Well, you have the ability, using these kind of technologies to say, well about are we losing bank tellers faster or slower than other bank tellers in Des Moines or in Iowa or in the US, And are we paying more or less? Are we spending more or less

on benefits? So that capacity to not only unlock the sort of insight of what's happening operationally in your own business and therefore impact the experience of your employees, but to then go benchmark yourself against other organizations and say, well, how are we doing? Are we better, are we worse? You know, what are the areas we could improve in? That becomes incredibly powerful too,

So Yeah, you're right. That sort of capacity to hold and analyze, to consume data and sort of spit out results and insights really starts to redefine what's possible for HR people, business leaders, payroll folks and so on to just you know, drive better business outcomes. Yeah, that's a great that's a great point that you just made. And it kind of gets us back to being data driven and doing these comparisons, because again you might think,

oh, we're doing a terrible job, are you. If you have the capacity to see what your peers are doing and what those rates are for those other companies, now you understand, oh no, this is actually normal. And Jamie, I'll throw this one over to you. The other really interesting space I have to believe is in training and research and learning and being able for compliance purposes but also just for improving the workplace, having people take

classes on various aspects of the business. Being able to track Hey, we rolled out this program to help people be more sensitive around diversity. For example, did the complaints go down a month later or did they stay the same? Did they go up? You can kind of better understand what's working and what's not working. From an educational perspective, right, Oh, definitely,

as long as the information that you're receiving is accurate. Where I get concerned about is the unintended consequences that the AI system may produce, especially if that information or the data isn't being set up properly, or the interpretation of the data is being determined by maybe another AI because you get that bias involved. But yeah, definitely, I think that when it comes to the dynamics,

especially within a small workforce like myself, education and training are vital. It's what determines our success, and especially me being on an island where I have a devoid of skill level and education or even knowledge, and I'm bringing people in because the labor is sure. I need to be able to to benefit from whatever technology can give me and speed those processes up to give me a balance between the innovation with the traditional. Yeah, that's a good point.

And you know, speaking of bias, I remember learning about this story is back in twenty eighteen, Amazon, which of course is a very big company, very analytics and AI friendly, very focused on that stuff. They rolled out this AI recruiting tool that basically said don't hire women, and so they're like, what, oh, no, hold on, turn that thing off. You do have to watch out. That's the sort of common sense moment. I'll throw it over to Jeff. AI gets stuff wrong. I mean

it is artificial intelligence, and real intelligence can get stuff wrong. People get stuff wrong all the time. So AI doesn't mean it's perfect. It's just making some recommendation based upon a model, based upon data that's fed and you got to watch for these things and watch out for it. And that was just a classic example that yes, bias does exist, then you have to watch out for it. So you always have to, you know, keep

your human hat on as you're using things like AI. Right, Jeff, Yeah, absolutely, And you know, I think Jalen kind of nailed it a couple of times there, you know her commentary about transparency earlier, on her commentary about you know about bias right now, I one hundred percent agree, And I think that's the challenge. We know that you can build it. You can build a model that inherently is fine, but you train it

on bad data, it will produce bad results. And so part of the you know, the challenge that the organizations like our as every organization that's using

AI, but especially when AI is becoming infused in HR processes. The challenge is to make sure that you don't allow that to happen, that you're you're using it in a way that is ethical and transparent and there's unbiased as physically possible, you know, for things like recommending a course that someone should take, or checking a payroll, or you know, simply being a chatbot. We do a lot of work with chatbots and basic HR questions like is next

Thursday at a company holiday or not? Those kind of things you're relatively unlikely to see as a significant bias, but you have to be very careful, and even for us when we start to do things like stack rank resumes to compare them against job openings, you've got to be really careful to not exclude people from that process. You must, you know, provide to your point.

You can provide insight, you can provide recommendations, but ultimately the AI should be working alongside a professional like Jalene who understands the broader context and that that really starts to define I think how we'll see AI becoming realized in HR processes. It's a lot of the time it's going to be working as a counterpart to a professional who can then provide context and the other thing that humans do that AI does not do, which is empathy. Context and empathy.

It's what we are, you know, we're magnificent context and empathy machines. AI is a great analytics You should combine those things you're thinking about affecting the lives of people in the workplace. You shouldn't have one override the other. Yeah, that's a really, really good point. Empathy is so important in business, and I think we're moving through generations right. We were talking in the break about how we have these multi generational companies now where you've got baby

boomers and Gen xers and Gen Y and millennials and Gen Z like. These are very different groups of people in how they react, how they respond, and probably how they respond to data. I mean, kids just grew up with iPhones these days. They know how to use this stuff. Baby boomers did not, and so you always have to keep that in mind. And that's a very personal thing. I'll throw it over to Janean real quick about ninety seconds. It's very important to have that empathy and to always be human

to the human people in your organization. Right, Well, yes, definitely There's one word I would have to say sums this all up. It's the authenticity of it. AI comes from what you tell it and what we program into it. But as Jeff indicated, the empathy doesn't come natural. It's something that I'm concerned as we move forward with this is eventually everything that we

can give it as a personality is going to be built in there. But are we going to lose that personal touch that's the authenticity of the matter. Yeah, Well, they I've joked before. I did a show a few years ago and someone made a joke about something and I was like, they told me to be authentic. I mean, come on, going to be myself here. I think you care about what you wish for out there. Well, these are all excellent points. Well, let's see, we're coming

up on a break here. We're talking to Jeff Web and Jalene Owen HR professionals about the impact of AI, and I think in the next segment we'll dive into the hiring process and what these things look for. You know,

you think about Google and search engine optimization and what happened there. Basically, Google has algorithms for how they track and index the web, and then people are always trying to gain the system, try to get the Google room to point at them, and so you know that's got to be happening in the talent acquisition space where we're trying to use algorithms to sort through the data and someone's trying to trick that algorithm to use the proper words to get them to

look at your resume. We'll pick that up after the break. Folks, don't touch up doll. You're listening to Inside Analysis. Welcome back to Inside Analysis. Here's your host, Eric Tabanat all right, folks back here on Inside Analysis, talking all about HR and AI as they come together and what that means for businesses. We've got Jeff Web of Iesol and Jamie Owen of

Haymes, and Jeff, I'll throw it over to you. The talent acquisition side is a very interesting space to tackle because now you can have algorithms to capture the text of the resumes and sort them based upon certain priorities and skid some that's rise to the top. So you don't have to go through all one hundred of them. You can just use the machine to say, all right, look at the top ten. But you do want to understand how it's coming to those conclusions, right, tell us how you folks are able

to use AI for the talent acquisition side. Yeah, absolutely, you know it's funny. Actually, let me even take a step back from the sort of the premisse of your question, because certainly, what we've built is, you know, we've built this into technology ourselves, is the ability to sort of start to match the things that the resume is talking about with the things that you're looking for, just at least start to say, well, this looks like it's a closer match than this set of resumes here and sort of

stack rank can provide some guidance and path through looking at the resumes. But you know that that actually isn't the problem. The problem most organizations face isn't I've got resumes to deal with. It's finding good people in the first place. It's attracting them in the first place. And you know, one of the things that most organizations doing terrible job at is writing job ads. Like, most of the time I look at job descriptions and job ads, they

sound like a hundred reasons not to apply for this company. You know, you have to be you know, you have to have a master's degree in this, and you have to have served overseas, and you have to be able to tap down and play the banjo, and you know, this is sort of long list of things that you must be able to do before we want to talk to you. And that's I think how a lot of a lot of people have been taught how to write job description when they put the

ad out there. And actually, what we're seeing is a couple of things going on. One is that terrifyingly enough, marketing folks are being asked more and more to help market the company through the job ads and descriptions. But AI is also now starting to be used in there to help people that don't professionally write job descriptions and job ads to write things that are actually inviting and interesting and reflect the culture of the company rather than simply a list of prerequisites

like I'm sort of assembling a piece of IA furniture. And so so it's interesting what we're seeing is AI being used to start the process earlier. Let's write really good job ads. So let's assist somebody in writing a job ad to get people to come in and then we can start to use Also, then you know, a separate set of AI process to start to rank and filter through and analyze the contents of the people that are coming to us.

But I, you know, really you've got to tackle both ends of that, or else you're just you're just filtering bad sets of resumes coming in without actually getting the good people in the first place. And that's really the challenge most organizations face. Let's get the good people in here. I know this is probably something jayleens, you know, good wax lyrical about for quite some time to given her world. Yeah, there you go, Deleen over to

you. Well, I definitely can see where utilizing it to do all of

the things that I can't do myself when I'm trying to recruit. But I would be concerned about AI putting a priority on specific skills or even on the initial screening process, and how people could possibly crack that, and and being that there may be this black box, as you had indicated before, with kind of the reasoning behind the decisions, as long as we don't have any type of an over reliance on that automation, that we're actually looking at the

results making sure that we're taking into consideration those unique talents or potential contributions, not just the status of maybe the black and white data. Yeah, they can do the job, but are they going to be a cultural fit to my people and are they going to be the kind of skill level that I need. Yeah, that's probably the hard part, right, and I'll throw over to Jeff to one for a second. But back culture, it's a

very difficult thing to define, but it is very palpable. So you know, are you able now to some extent to be able to sort of absorb that, ascertain that and then apply that kind of that that lends, if

you will, to the hiring process. Yeah. I think this is where the key and again that it gets to really the heart of this whole conversation is around the rest things that we should expect AI to do for us, And there are things that we should continue to have HR professionals and you know, recruitment professionals bring to the table that their skills and again back to context and empathy, those are the things that we do better than anybody else.

So I think the role here for AI is let's reduce the workload, let's do initial analysis, Let's provide some sort of guided path through the process, and also to your point to start to look for things like bias creeping into the hiring process. So don't forget we should also be using AI, you know, one does to evaluate the diversity of your organization. A certain part of your organization suddenly becoming a whole lot less diverse. Are they're starting to

recruit just certain types of folks. So's there's an opportunity to have some checks and balances with the AI too, to make sure that you're not starting to become some you know, monolithic organization where everyone looks the same. But yeah, no, you should. You should be recruiting for fit with the organization. I think there's a lot of a lot of studies are showing that actually recruiting for the sort of their attitudes and the enthusiasms and the personality are actually

far moreive for organizations than just recruiting on skills and experience. And so you want again a I could do some of this, but you've got to have it paired with the people whose job it is, the professionals to actually evaluate more effectively. But that's the whole point. That's the point of AI.

The point of AI is to free those people up to do those things, to take the workload off their plate that you know, we did a study and we found about forty percent of HR leaders spent most of their day answering the same set of questions, which is a horrific waste of talented people's time,

not to mention horribly probably demotivating. So you wanted to use tools like AI and automation to take that stuff away so that they then have the time to bring their skills and training and background and empathy and context into the things that those things really make difference. I'm sure absolutely Recruiting should be the first thing that you're looking at there. How do we recruit the right people?

Yeah, you know, I had Steve Lucas, who is now the CEO of Boomy, but before you with the CEO of a company called IIMs ICIMS. You may have heard about the recruiting company, and he showed me something that I think they did for Target which was just brilliant, which is video

interviews. So instead of just entering your CV, which is so cold and black and white and hard to describe and hard to even really understand or enrich if you're on the writing side, No, he just had people video and Hi, my name is Bob I really like doing X, Y and Z blah blahlah blah. So I was like, that is freaking brilliant because now

you can see the person instead of having to rely on text. I mean, this is an example of how we can leverage all these new technologies to kind of jumpstart the process get and get through some of the more painful stuff, because when you can look and talk to someone, that's a whole lot different than looking at a resume, right, j oh, definitely, especially if you can see the person. I've heard about the automation of like interview

scheduling and how that's been utilized. My biggest concern, especially being where I'm at on an island, is that the lack of explanated ability being able to understand what they're going to be selling me as an applicant, I need to know and be able to see them. And having that opportunity, Oh, that would definitely change the game. Yeah, that's good stuff. And then

maybe one last little point on this. The other nice thing getting back to tracking things, is that Jeffa throws to you if you have your AI suggesting people to hire, well and you track every time that we went with the recommendation and how often did that work? Yep? Right, Like you always want to be tracking this stuff to see it's like, well, for some reason, it keeps recommending people who don't work out. So we got to go back to susy algorithm do something to sort of rejigger that whole thing.

But what do you think, jee, Oh yeah, absolutely, And that's really the definition of AI anyway, is you know, you sort of you build a model using machine learning of the model of the world, the model of the process. But really when it starts, what defines it as really artificial intelligence is the capacity for the system to alter that model as it learns, right, to be able to say, you know what, I keep recommending this and it's not working out. I should start to edge around the

parameters, move around and change the kind of recommendations of making. And again, if you have the I mean just the plug for the single platform approach here is because you're able to see everything from sort of pre higher all the way through, you actually see what happens to people, and so as a result, you can see, you know, when we hired this kind of person, they were wildly successful. This kind of person not so much from this place we hired them, they stayed from this place we hired them,

they did not. That becomes really valuable. Yeah, and you can understand the contact too, you know, it gets into the concept of a good manager. And I personally, I think that management is one of the most underappreciated jobs in the business world. I'm old enough to remember. And thennineteen eighties when we had that big flattening out. I don't know if anyone remembers that, but like they got rid of all this middle management because it was

just an expense. It was like a cost they didn't want to deal with. And that's a problem because when you have a good manager. It took me till I was I think thirty four or something, and I had a good manager. I've moved up to Seattle for him, and I'm in my first meeting with him one on one. We get to the last like you know, five minutes of the meeting, he goes, is there anything I could do for you? And I remember like looking over my shoulder, like

did some VP walk in? And that goes to show you what my thought process wasn't around management. I was like, oh my god, I apparently have never had a good manager before, because exactly what a good manager should say to you. Good managers don't just tell you what to do. Good managers are there to help you do your job well. It's supposed to be an encouragement role. Yes, there's a disciplinary side to it, but that should be a very rare component to the process, not the not the norm.

Basically, so all this technology, what we're saying here, should be used to encourage posit management to a courage good experiences at companies. We want happy employees. We want the employee experience to be good because then the customer experience will be good and all kind of works outs. But you folks are listening to Inside Analysis, all right, folks, time with the podcast bonus segment here on Inside Analysis talking to Jeff Web of I Saul and Jaine Owen

of Hames all about AI and HR are coming together. And we were just chatting about bias and you know, what is bias and how do you detect bias? And then once you've detected bias, what do you do about that detection of bias? Right? I mean, these are the hard questions to answer. And I'm not sure if we're in an employee friendly or a hiring friendly, you know, like buias market, sellers market. I'm not sure

where we are right now. I think it's a very strange world. But in any case, we want to know where there's bias and and help people understand the biases that they have. Because what if Mark Twain said, biases you're is the set of experiences you've accumulated by the age of eighteen or something like that, I think that's that's your bias, because that's what you grew up with. But jeff A throw it over to you first, how do you identify bias? And then what do you do about it when you find

it? Yeah? Yeah, this is the thing that I think is most critical as we think about AI in HR. You know, I say looking for bias and transparency. Transparency is huge, Like it's really important to be clear why you're using AI and what you're using it for. And we were talking about you know, this sort of the model that I think is the way we're evolving anyway, which is that there will be AI systems that are focused on tasks. They're very task centric, and they will go do something.

They'll go, you know, look for an area, they'll go look for change they'll make recommendations, and ultimately I think they will feed into other AI systems that can more broadly analyze what's actually happening in your organization. And I think at that layer, you know, if you start to have you've got task centric AIS, you've got more general evaluation, you can start to

look for biases. You can have AIS that are trained to look for biases, especially if you think about the capacity to compare yourself to other similar organizations across the world to say, well, wait a minute, are we suddenly skewing in some weird direction that is not normal for our business? And then

I think the third thing is the human aspects. Right again, we come back to this that the vision here should be for AI to be unshackling the hr professional, the people who are trained to deal with people, unshackling their time and energies by dealing with the day to day and helping them have more time, energy and focus to bring to the table their empathy and their context to their understanding and their training of what's normal and what's appropriate for that organization.

So you've got to you know, got to got to see this as AI working as a part of the team with an HR professional not replacing the functions of HR professionals because they're too critical. That's a really, really, really good point. I'll throw it over to Jail into comment. Done that, but I think it's a great closing argument here, because you're right, human resources must be run by humans. At the end of the day, it's a very human process hiring and firing and managing people. It's very human.

Empathy is crucial or no one's going to want to work at your company. I can tell you that for sure, and that reputation will get out. Jalene, what do you think, Well, I definitely think it needs to be representative of the population that you're serving. Not all businesses cut the same. We all, as HR professionals, know that we have different demographics.

Sometimes bias is built into that demographics. Maybe as for an example, you're in law enforcement and you don't have the ability to be a little lax on certain types of requirements. But I think it's going to be very important for the human resource professional who implements the AI into their businesses to ensure that

they're representing their population. They're focused on reducing any biases, looking at how they can ensure that that data is transparent and that when you do find those issues and you're reviewing that data, you're cleaning it up, you're looking at what it is and how it is impacting your job, whether it be that

you're reevaluating the model. Is this something that we want to continue that rationale, or maybe there's some advancements that algorithmic adjustment has occurred and the technology is now catching up with the needs that as an HR professional we may not have had in the very beginning. That's a really, really good point too, And this is we're on a learning curve. We're all on a learning curve

here, and we're going to be on that curve for a while. That's one of the most interesting comments I've heard from someone in this business who said about machine learning, it's about learning, and he meant human learning. So we need to learn how these things work, what they do, what they don't do, and watch out for the watch out for the holes, the gaps, the biases, and learn about ourselves in the process too. And that's what life's all about, right, is learning and having fun and working

and doing cool things. But folks, look these two up online. Jeff Web that's Jeff with the g G E O F F Web with two b's of I saw Jayleen Owen. That's j A y l E n l e n E Owen from Haytes. Thanks so much for your time and thanks for putting the human touch on AI. Well talking next time, folks, you've been listening inside Analysis. Why are you listening to this radio station? Why when you can host your own radio show. You're listening and you think you

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