45. Making ABB Able to Work Iteratively and Emphasize Customer Needs

* Thanks for listening! Please help us improve by filling in this short 1-minute survey *

Tim Scanlon, Group Vice President Customer Experience & Innovation at ABB, sat down with us to share his view of how to best approach customer needs and integrate these insights into product development. Scanlon also outlines how agile methods can co-exist with more rigid waterfall processes, as well as where design thinking can be an effective method to employ.