38. How to Approach Servitization in the Right Way
May 28, 2019•26 min•Season 1Ep. 38
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Episode description
Ivanka Visnjic, Associate Professor at the Department of Operations at ESADE, talks about how companies should approach servitization. During the conversation she talks about the major challenges of moving towards more service oriented models and how companies should reach customer needs to create services that can serve their customers better.
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