27. Applying Design Thinking at Deutsche Telekom to Reveal Customer Needs & Predict Technology Trends - podcast episode cover

27. Applying Design Thinking at Deutsche Telekom to Reveal Customer Needs & Predict Technology Trends

Mar 12, 201927 minSeason 1Ep. 27
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Episode description

Stefan Kohn, Vice President of the Telekom Design Gallery sits down with us to explain how Deutsche Telekom does innovation and design thinking. Kohn discusses, among other topics, how the organization uncovers latent customer needs, how it predicts trends through technology scouting and analyzing customer behavior, and how it places focus on diverse internal teams.

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