2. How SAP Incubates Incremental & Radical Business Models

At an event at BP in London in November 2017, SAP’s Head of Business Model Innovation, Claus von Riegen, sat down with us to discuss how SAP goes about creating new business models of incremental as well as radical nature. At SAP, he incubates new businesses within the core performance engine as well as attending to the more radical innovations that are isolated from the core. He further conveys the importance of obtaining customer feedback, experimentation, and continuous pivots in coming up with new business models.