13. The Elephant and Mouse Problem of Performing Open Innovation Between Startups and Corporations

Tim Minshall, Professor at University of Cambridge, sits down with us to talk about open innovation based on his academic research and background in a university incubator. Open innovation between a large corporation and nimble startup can be immensely valuable, but difficult to pull off. Minshall talks to us about best practices in making it work, including partner selection criteria, aligning expectations, projects' testing.