When Big Business Wades Into Big Social Issues

In April, a Starbucks employee in Philadelphia called the police on two black men standing in a store. It was a PR nightmare. So a month later, Starbucks employees underwent a mandatory racial bias training that closed thousands of stores across the country and cost the company millions of dollars. It goes to show that today, people want more from companies. They don’t just expect good products, and quality service — they want company leadership to take stances on major social issues. We talk with Duke University associate professor Aaron Chatterji about what's motivating big business to get more political.