The Opportunities In An Aging Economy

The United States is about to face a “silver tsunami;” a retirement crisis; a health care dilemma. At least, that’s what it seems like, if you read articles about America’s aging population of baby boomers. And the increased number of older Americans *is *going to transform the country. The US Census bureau says that “older adults will outnumber chil­dren for the first time in U.S. history” in just a few decades. And they will transform the economy to fit their needs and wants. This presents both challenges and opportunities, according to Joseph Coughlin, author of, “The Longevity Economy: Unlocking the World’s Fastest-Growing, Most Misunderstood Market.”