Leveraging Design as a Competitive Advantage

Bringing designers in early can help companies execute on big ideas more successfully and create smoother customer experiences. But how do you get that right, especially if design isn’t baked into the culture, or if other functions tend to dominate the innovation process? Phil Duncan, the Global Design Officer at Procter and Gamble, discusses his experience. Brett Lovelady and Andy Goodman of PA Consulting also share.