Innovating Disney's Theme Parks: Success (and Failure) at Walt Disney Imagineering

In this episode, we talk with Bob Weis, the former President of the legendary Imagineering division at Disney and author of the new book, Dream Chasing: My Four Decades of Success and Failure with Walt Disney Imagineering. 

If you've been to a Disney theme park, resort, or cruise ship recently, you've experienced Weis' work. He has helped design theme parks in Tokyo, Shanghai, and Orlando, and he also had a hand in rethinking the California Adventure theme park in Anaheim after it got off to a rough start. We talk about the origins of Imagineering under Walt Disney; why it's important that it's not located at Disney's HQ campus; how they've worked with different Disney CEOs; how Weis views competition; his work outside Disney as a consultant; and a whole lot more.

Weis will be sharing his perspective on creativity and innovation at InnoLead's Impact conference in Boston this October.