Geoffrey Moore on Generative AI, Zone to Win, and Crossing the Chasm

In this episode, we catch up with Geoffrey Moore, the best-selling author, consultant, and venture capitalist whose groundbreaking work has shaped how we think about innovation strategy.

If you’ve ever talked about a technology "crossing the chasm" from the realm of early adopters into the early majority, or your company has put a high potential project into the incubation zone, you’ve been using language given to us by Moore. His best-selling books including Zone to Win, Inside the Tornado, and Crossing the Chasm — and lately, he’s been publishing a series of insightful LinkedIn articles on topics including the future of the office…rethinking personalization… and why it’s time to stop talking about generative AI and start doing something with it.

Listen to the episode to hear the full conversation.