94_Abstrax Hops Is Merging Beer and Cannabis
Episode description
Ross Hunsinger is the director of food and beverage innovation at Abstrax Hops. In 2023, Abstrax Tech added an official hops division at Ross's suggestion, and they are now on track to disrupt the beer industry by introducing cannabis to the equation. They partnered with many of the best cultivators and brewers to study their cannabis and hops profiles to create the world's most advanced terpene formulations using botanicals.
The consumer trend toward non-alcoholic drinks is causing brewers to figure out where they fit in and how to stay relevant and forcing them to change.
The team at Abstrax Hops is stewarding the conversation about how brewers should adopt cannabis into their product lines.
Abstrax Hops: https://abstraxhops.com
Ross Hunsinger: https://www.linkedin.com/in/ross-hunsinger-b747bb264
Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at pam@TheMaryJaneSociety.com.
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