71_Using Sensory Science To Inform Product Development
Episode description
Sensory science is the next step to elevate product development for cannabis brands. Today we meet Dr. Ed Szczygiel. He is an expert in sensory science and head of product development at Cambium Analytica, where he partners with cannabis brands to create products based on sensory science.
Ed has created one of the first Cannabis Aroma Lexicons to assist brands in developing unique and standout products based on sensory science. He claims that terpenes are just one class of hundreds of aroma-active compounds in cannabis. Lets meet Dr. Ed to learn more.
Cambium Analytica is a leading research organization focused on leveraging its expertise in drug discovery and method development. It is a research partner for new innovative companies in the botanical medicines space.
New research suggests that cannabis products are well-situated to become luxury goods. Our focus is on applying analytical techniques in combination with sensory, product development, and consumer research to drive advancement in natural product quality and innovation.
Cambium Analytica created a Cannabis Aroma Lexicon to assist brands in developing standout products (luxury) based on sensory science analytics. They want to streamline the public perception of what constitutes a high-quality cannabis product and how it affects you.
https://www.linkedin.com/in/edward-szczygiel-0a304848/
https://www.cambiumanalytica.com/
Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at pam@TheMaryJaneSociety.com.
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