Personal Branding with Janet Wise
Episode description
Janet Wise has over 18 years of experience as an HR executive under her belt. She has a masters degree in Human Capital Development and experience with designing leadership programs for Fortune 500 companies. Her company is Wise Advantages, and she urges people to Be Branded, Be Brilliant, Be You.
Summary
Janet explains why she made the leap from Human Resources to helping people brand themselves. She describes the moment things became clear for her, how she made it happen, and why she does it.
She talks about developing leadership programs, and how she started noticing patterns surrounding the people who were being selected for these types of programs.
Janet talks about personal branding, and what it's comprised of. She also goes into a little more depth about how someone can set themselves apart from their competition.
She shares some insights about branding for entrepreneurs. She gets into target markets, and differentiating yourself in order to stand out and find the people you want to serve.
Quotes
“It's not just about doing the hard work, it's very much about promoting yourself.”
“You are the most important product you will ever market”
“Your differences are specifically your advantages”
“It's more about doing more work you love”
“One size fits all, fits no one”
“So what?”
Links
Twitter:@wiseadvantages.com
LinkedIn: Janet Wise
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