Building, Branding, and Being You with Jo Casey
Episode description
Jo Casey is an amazing entrepreneur. She is a certified coach, a speaker, and mentor. She is allergic to all of the bullshit circulating the marketing that surrounds coaching. Armed with an accent, an upbeat energy, and the ability to call it like she sees it, Jo aligns with Dana in the frame of mind that people need to release what doesn't serve them and work to get themselves into a better place.
Summary
Jo talks about old programming, and how it can show up in business. She also talks about the types of people she enjoys working with.
Dana and Jo discuss marketing, and how men differ from women in the ways that they approach it.
They talk about injecting your personality into your brand and business, and the benefit to speaking from your truth.
Jo shares some tools, mindsets and shifts that can help someone transition from a place of fear, to a place of moving forward.
Quotes
"To build a business, what we have to do to is show up in the world, to be seen and to be heard"
"The more energy we keep throwing at it, trying to be like Gary Vee or trying to be like Tony Robbins, we're never going to be them"
"Your voice is going to be like a lighthouse for other people"
"Even if you paint yourself orange, you're still an apple"
Links
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