Episode 85: Frito-Lay and Hasbro collaboration
Jul 17, 2024•4 min
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Episode description
Multimedia Specialist Brett Parker sits down with Melissa Miranda, vice president of marketing for Frito-Lay North America, as they discuss a cross-promotional collaboration this past spring between Frito-Lay and Hasbro that treated consumers to a multi-platform game bringing families closer together with the power of snacks and board games.
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