What Most Podcasters Get Wrong About Marketing
Episode description
Why do some podcasts grow while others do not?
My guest today, Jeremy Enns, asked himself that question and is in a unique position to get an answer. He’s CEO & Storyteller In Chief of Counterweight Creative, a podcast strategy and marketing agency.
Jeremy looked into the data of what was and wasn’t working for his clients. Today, he's sharing what he’s learned. Jeremy and I are discussing:
- How Your Podcast's Positioning Can (And Will) Make Or Break Your Show
- What Most Podcasters Get Wrong About The Role Their Podcast Is Best Suited To Play In Their Marketing System
- How A 200 Download/Ep Podcast Pulled Off A $300K Launch
And if you’re interested in podcast sponsorships, Jeremy is holding a free 5-day workshop on how small shows can land big sponsors. If you’d like to sign up for that, you can do so using my partner link sarahfmikutel.com/jeremy This workshop is happening March 29-April 2 2021, after which I’ll link to something else cool Jeremy has going on.
Jeremy is a fellow world wanderer and you can hear more of his story on my other podcast, LIVE Without Borders.
Enjoy the show!
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Hiya, I'm your host Sarah Mikutel, podcast launch consultant at your service.
Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together.
Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over here. sarahmikutel.com/buzzsprout
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