How Snapchat Is Redefining the Creator Economy
Mar 05, 2025•20 min•Season 9Ep. 146
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Episode description
This week, we’re joined by Emily McDonnell, Head of Creator Partnerships Nordics at Snapchat, to explore how Snapchat is becoming a game-changer for creators.
We discuss:
- What makes Snapchat different from other social platforms
- How creators are thriving—and monetizing—on Snapchat
- Why engagement on the platform is stronger than ever
Emily also shares insights on the future of Snapchat’s creator economy and what trends to watch in the coming months.
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