Influence Global Podcast - shining a spotlight on influencer marketing - podcast cover

Influence Global Podcast - shining a spotlight on influencer marketing

Gordon Glenisterwww.gordonglenister.com
Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One
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Episodes

S6 Ep7: Podcast Guesting Strategies Ft. Josef Schinwald

Josef Schinwald is a podcast guesting strategist and founder of the Podcast PR & Booking Agency Guest Experts On Air. Their mission is to book experts, thought leaders, solo-preneurs, authors, speakers, and brands on world-class podcasts. His talents in Public Relations, Media, and Marketing made him the Associate Publisher & Vice-president of a hemisphere newspaper in 16 countries, and a professor at three universities and got him interviews on more than 50 TV shows. He has worked with ...

Nov 07, 202334 minSeason 6Ep. 7

S6 Ep6: Why Trust Is Essential As A Broadcaster Ft. Martine Croxall

Martine Croxall is a seasoned BBC TV and radio presenter, interviewer, conference host, debate moderator and presentation skills coach. She has fronted BBC News for many years and in todays episode we talk about her life as someone in the public eye and why trust is an integral part of influence. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 10, 202329 minSeason 6Ep. 6

S6 Ep5: How To Measure Influencer Campaigns And Brand Lift Ft. Adam Rossow

Adam is a co-founder of Group RFZ, a digital measurement firm focused on the influencer marketing space. Utilising brand lift research and other methodologies, he helps brands and agencies get past vanity metrics and understand exactly how their marketing programs are impacting the way consumers think, feel and act. Adam counts 20 years of working in market research, marketing and PR, including advising hundreds of clients on how to test, create and optimize their marketing and communications. G...

Sep 26, 202325 minSeason 6Ep. 5

S6 Ep4: The Tech Sector Is Rife With B2B Influencers Says Shelia Flavell CBE, techUK President

Sheila Flavell CBE is President of techUK and has over 31 years experience in the global tech sector. She is a dynamic business leader who has a passion for enhancing diversity in the workplace and creating exciting careers for the next generation of digital talent. She played an integral role in FDM’s flotation on AIM in 2005 and was a key instigator of the management buy-out of the Group in 2010 and the subsequent listing onto the main FTSE Market in 2014. Sheila’s knowledge of the sector has ...

Sep 19, 202326 minSeason 6Ep. 4

S6 Ep3: How To Make Great Podcast Ft. Bernard Achampong

Bernard creates content, initiatives and products that help organisations and people meet their diversity goals, grow their businesses, find and develop new talent and improve their processes. He has spent over 30 years in the culture and media sector, working for some of the world's foremost media organisations, including the BBC and Premier Media Group, earning himself six Sony Radio Academy Awards and a prestigious Rose d'Or nomination. He is the founder of leading digital content brand Unedi...

Sep 15, 202326 minSeason 6Ep. 3

S6 Ep2: How To Grow Your Instagram Audience To 1M Views In 90 Days

Do you want to MAKE AN IMPACT but you're STRUGGLING to grow on social? Are you frustrated with endless content creation for NO RESULTS? Do you want to create a FULL TIME INCOME as a social media INFLUENCER? If that's you, we're here to CHANGE THAT. At Social Boom we've helped hundreds of coaches, creators and consultants like you grow with a proven step-by-step, ZERO GUESSWORK system to increase your following and client base FAST. We take literally anyone in ANY NICHE (that's you) from tired ou...

Aug 22, 202334 minSeason 6Ep. 2

S6 Ep1: Businesses That Don't Embrace AI Will Disappear Says Global Marketing Influencer

Vladimer Botsvadze is a world-renowned, multi-award-winning, digital transformation and social media influencer, Fortune 500 consultant, thought leader, futurist, professor, keynote speaker, startup advisor, C-suite mentor, and media personality, who has always been at the forefront of fast-paced industries. He has more than 15 years of international experience in marketing and innovation with a proven track record of guiding executives and top brands worldwide to initiate change, drive growth, ...

Aug 01, 202325 minSeason 6Ep. 1

S5 Ep21: We Talk Strategy With Leading Brand Global Strategist Ft. JP Castlin

JP Castlin is a globally renowned expert in strategy, leadership and applied complexity science, who has been dubbed 'a member of the Mount Rushmore of strategic management' and one of the industry’s 'most important voices'. He is the creator of the ABCDE framework for strategy under uncertainty, an author, and a columnist. His career began as a lawyer specializing in mergers and acquisitions (M&A) before moving into the world of corporate governance and ultimately strategy. He soon rose to ...

Jul 19, 202316 minSeason 5Ep. 21

S5 Ep20: What Its Like Being A Dog Influencer Ft. Miley Jo

Miley Jo is a successful influencer and fashion runway model. She loves her lifestyle. It's filled with positivity and fun for her. When I first began Miley Jo's Facebook Account and then Instagram, it was just for fun. I enjoy photography and she has a love for dressing up and posing. Being the center of attention is natural to her. The fashion world opened up quickly. Which led her to being in NYFW and LAFW with designer Anthony Rubio. She was already doing some influencing, product for post. ...

Jul 12, 202322 minSeason 5Ep. 20

S5 Ep19: Aquarius Creative Influencer Agency Founders Become Reality TV Stars

Amy Moore and Kirsten Cameron became reality TV stars from launching their influencer marketing agency Aquarius Creative based in Glasgow, Scotland. The two talk about the ups and downs of running their agency and working with some of the biggest creatives in Scotland. Including @meganowelsh and @abbieblyth Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 22, 202316 minSeason 5Ep. 19

S5 Ep18: Why It's Worthwhile Working With Green Influencers

Ben and Ciara the founders of Going Green Media company talk about their journey of creating a sustainable creator agency. Ben a keen videographer and photographer started taking pictures of amazing buildings that were seen to be sustainable met up with vegan advocate Ciara also a keen advocate of avoiding food waste. The pair share stories of brand partnerships and why brands can work really effectively with green influencers. Learn more about your ad choices. Visit megaphone.fm/adchoices...

Jun 09, 202317 minSeason 5Ep. 18

S5 Ep17: Founder Of Disabled Influencer Agency Talks Influence Ft. Martyn Sibley

Martyn works at the intersection of business, technology and leadership to drive change for a fully inclusive world. Starting one of the first lived experience blogs in 2009, he's created high quality content, built online communities and started multiple businesses. Growing up with a physical disability, he's faced many personal challenges, and successfully chased down many dreams! From working in London, to driving a car with his hands, scuba diving, and being engaged to his soul mate. His man...

May 24, 202323 minSeason 5Ep. 17

S5 Ep15: Over 30% Of Brand Revenue Will Come From Influencer Marketing, FT. Rishabh Jain

Rishabh Jain is the co-founder and CEO of FERMÀT Commerce, the network powering distributed e-commerce, built to enable creators to embed brand direct shopping experiences on their own sites. Prior to that he was an executive at LiveRamp (NYSE:RAMP), where he led the new business teams, successfully launching 3 new businesses inside of LiveRamp. Before LiveRamp he co-founded 2 startups, one in solar energy, and the other in laboratory data sharing. He graduated Summa Cum Laude from UPenn with de...

Apr 26, 202326 minSeason 5Ep. 15

S5 Ep14: Top Metaverse Influencer Unveils What The Metaverse Really Is

Sharad Agarwal is the Chief Metaverse Officer of Cyber Gear. He started the first digital agency in the Middle East, Cyber Gear at cyber-gear.com in 1996. In 2010, Cyber Gear started offering AI, Big data and other Fourth Industrial revolution technologies at cyber-gear.ai. In 2019, Sharad launched ONLYwebinars.com, which hosts corporate and community webinars and podcasts (ONLYpodcasts.io) for a global audience. Cyber Gear entered the metaverse space in 2021 and is offering solutions in the are...

Mar 21, 202325 minSeason 5Ep. 14

S5 Ep13: Greenland's Top Influencer Shares Her Story Ft. Qupanuk Olsen

In this episode we interview Qupanuk Olsen, Greenland's biggest influencer with a thriving TikTok and YouTube channel. She talks about the wonders of this amazing country that has less than 60,000 inhabitants. Q and I talk about some of her videos that have reached millions of views and everything from what Greenlander's eat, to the weather, the way of life and so much more - Her links are below:- https://www.tiktok.com/@qsgreenland https://www.facebook.com/qsgreenland https://www.instagram.com/...

Mar 15, 202317 minSeason 5Ep. 13

S5 Ep10: Livestreaming Is The Future - And Who Is The Lipstick King?

Erica Yang is the founder and CEO of Real Hype Creative, an Innovation Agency for Creatives and Brands. Erica, was an established Wall Street investment banker before she went into the entertainment world and started her film production and celebrity agency. Her success allowed her to expand and launch Real Hype Creative, an Innovation agency (TikTok parent company ByteDance is an investor), who is disrupting the world of Web3, E-Commerce Live Streaming, Influencer marketing and TikTok Matrix. W...

Feb 07, 202318 minSeason 5Ep. 10

S5 Ep9: Data Still Rules In The Influencer Space ft. Nisarg Shah

Nisarg Shah is the Co-Founder & CEO of Affable.ai . Affable is building an AI platform to help brands run highly effective influencer marketing campaigns. Using the power of Big Data and Machine Learning, Affable helps brands like H&M, Lenovo, and Nespresso as well as eCommerce brands like BlendJet engage with the most authentic and relevant influencers. At Affable, Nisarg works closely with marketers helping them to use the data and insights to plan and measure their influencer marketin...

Jan 31, 202323 minSeason 5Ep. 8

S5 Ep8: Why Gifting To Influencers Is The Way To Go Ft. Zak Stahlsmith

Zak Stahlsmith is the founder of Apexdrop an influencer marketing agency that specialises in managing gifting campaigns at scale. Apexdrop works with emerging and fashionable brands like WearPact, Fount, Dermalogica, and Jon Josef, as well as consumer brands like Dropps, Abby +Finn, and Derma-E affordably In this episode we dive into the benefits of gifting campaigns with nano and micro influencers. Follow Zak on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices...

Jan 17, 202329 minSeason 5Ep. 8

S5 Ep7: How Jägermeister Works With Influencers ft. Christian Stindt

Christian Stindt is the Marketing Director at Mast-Jägermeister UK, the third largest spirits brand in the UK for the on-trade. He and his team are on a mission to give consumers the best nights of their lives, and to show them that Jägermeister tastes best when consumed as an ice cold shot at -18°C. He has over ten-years experience in the spirits industry and has managed a variety of markets in Europe including Spain, Italy, The Netherlands, Turkey and more in commercial and marketing roles. Ch...

Dec 20, 202222 minSeason 5Ep. 7

S5 Ep6: From Creator To Running An Award Winning Agency ft. Beckii Flint

Beckii Flint is Director and Co-Founder of Pepper Studio, an award winning boutique influencer marketing agency. A 'veteran' Influencer herself, Beckii has been creating content online since the age of 12. Her first-hand experiences of the process behind the content gives a invaluable insight into the needs of all parties involved when running influencer marketing campaigns. Raised in the Isle of Man, she moved to London in 2016 to work at an influencer tech start-up, and co-founded Pepper Studi...

Dec 13, 202222 minSeason 5Ep. 6

S5 Ep5: Live Stream Video Techniques ft. Michael Forrest

Michael Forrest is a creator from London, UK. He runs Squares TV, a destination where you can find his Apps, technical help and inspiration for indie live video producers. In this episode we discuss video production - how to avoid a lengthy edit process and 'perform' videos live, whilst maintaining a certain level of production value. We also discuss the differences between solo live production vs the complexity of more traditional media. For more information see https://squares.tv Learn more ab...

Dec 06, 202227 minSeason 5Ep. 5

S5 Ep4: What Is An Educational Influencer? ft. Chris Platt

Chris Platt is head of content for THE Campus Live events series. He has more than 10 years of experience working in a variety of sectors, including education, law and events. After starting his career as a primary school teacher, he moved into the events industry, working both in the UK and overseas. Before joining THE, he developed his skills in the charity sector, leading all educational projects for Vauxhall City Farm, London. In this episode we talk about influencers in the educational sect...

Nov 08, 202222 minSeason 5Ep. 4

S5 Ep3: Global No.1 Fintech Influencer ft. Spiros Margaris

On today's episode we talk with Spiros Margaris, ranked Global No. 1 Fintech Influencer by Onalytica (2022/2020/2018) and Global No. 1 Finance Influencer by Refinitiv (Thomson Reuters). Spiros is a venture capitalist (Margaris Ventures), futurist, keynote speaker, and board member. He is a senior advisor to – and investor in – several companies in the fintech, insurtech, cybersecurity, healthcare, and AI sectors. Two of the fintech start-ups he has advised have become unicorns (with valuations o...

Oct 25, 202224 minSeason 5Ep. 3

S5 Ep2: We Need To Get A Bigger Boat ft. Dr Ivan Misner Founder Of BNI

Dr. Ivan Misner is the Founder & Chief Visionary Officer of BNI, the world’s largest business networking organisation. Founded in 1985, the organisation now has over 10,800 chapters in 77 countries. Each year, BNI passes on millions of referrals resulting in billions of dollars worth of business for its members. He is a New York Times Bestselling author who has written 27 books including his latest books – Who’s in Your Room? He is also a columnist for Entrepreneur.com and has been a Univers...

Oct 11, 202231 min

S5 Ep1: How To Turn The ALWAYS ON Button On

As the founder and CEO of SheSpeaks Inc., Aliza Freud has built the largest, most diverse community of female consumers and influencers in America with a network reach of more than 250 million people per month and growing. Along with her team, she helps brands like Hershey's, Prudential, Kraft, Reckitt Benckiser, Coca-Cola and others create and amplify authentic influencer content powered by insights. Aliza considers it her mission to amplify women’s voices across all media – digital, social, mo...

Sep 30, 202227 minSeason 5Ep. 1

S4 Ep21: How To Achieve REAL Impact Using Audio

In this episode we talk to Paul Cranwell about the power of Audio in advertising, particularly for creators. There are some great sound clips to listen to in the episode and Paul and I talk about how the right audio content can make a big impact. Paul is a partnership and business development specialist with over 25-years of experience leading teams in digital, traditional media and advertising, in both media owner and marketing agency positions. Now working for Adtonos, Paul’s relationship deve...

Sep 13, 202225 minSeason 4Ep. 21

S4 Ep20: Top Lifestyle Influencer Farah Sattaur Tells Her Story

Farah Sattaur is a successful lifestyle influencer who shot to fame on the TV series 'Ex On The Beach'. Farah part Filipino and Guyanese has worked with many fashion and beauty brands and tells her story of what its been like over the last 6-years to be a content creator. She recently launched her new make-up brand True Beauty. Follow Farah on Instagram https://www.instagram.com/farahsattaur/ Learn more about your ad choices. Visit megaphone.fm/adchoices...

Sep 02, 202220 minSeason 4Ep. 20
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