Influence Global Podcast - shining a spotlight on influencer marketing - podcast cover

Influence Global Podcast - shining a spotlight on influencer marketing

Gordon Glenisterwww.gordonglenister.com
Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One
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Episodes

S2-E5: Food For Thought - In Conversation With Katy Coffield Of Foodie Tribe

Katy Coffield is the CEO and founder of the Foodie Tribe and runs a successful influencer marketing agency dedicated to food. Hear her fascinating story and why working with food influencers can be good for your brand. Katy shares some of the tips it... Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 16, 202018 min

S2-E4: In Conversation With Amber Doig-Thorne

In this episode we speak to Amber Doig-Thorne who is a highly successful actress, presenter and content creator. Amber talks openly about her experiences as a content creator, the brands she has worked with and the lessons she learnt along the... Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 16, 202037 min

S2-E2: In Conversation With Photographer's Rebecca Spencer & Latoya Lovell

Getting the right shot is never easy, we discuss some of the ups and downs of working as an influencer photographer. We talk to Rebecca Spencer & Latoya Lovell about the type of cameras to work with and what makes a great shoot but equally, what... Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 15, 202024 min

S2-E1: PR & Influencer Marketing

PR and Influencer marketing are often intertwined, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Director General of the Public Relations & Communications Association (PRCA), Francis Ingham about his take on the PR... Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 03, 202036 min

S1-E21: Influencer Marketing On Tik Tok

Top Tik Tok star Laura Edwards talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about the growth of Tik Tok and how important it will be for brands to engage new audiences. @gordonglenister@laurbubbleProduced by Neil Whiteside... Learn more about your ad choices. Visit megaphone.fm/adchoices

May 18, 202017 min

S1-E20: Virtual Influencer Marketing

Head of strategy at Live & Breathe and Founder of Virtual Influencer Agency Dudley Nevill-Spencer talks with Gordon Glenister, Global Head of Influencer Marketing at the BCMA about the growth of the virtual... Learn more about your ad choices. Visit megaphone.fm/adchoices

May 18, 202028 min

S1-E19: Worklife Balance In Lockdown

In this episode we hear about life in lockdown – Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks with Influencers Anthea Biggs and John Adams aka Dad Blog UK who talk about home schooling and their work-life... Learn more about your ad choices. Visit megaphone.fm/adchoices

May 05, 202031 min

S1-E18: The Rules Of Influencer Marketing

In this episode we hear about the rules of advertising practices in the influencer marketing industry – Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks with Emma Smith, Copy Advice Manager at Committee of... Learn more about your ad choices. Visit megaphone.fm/adchoices

May 05, 202014 min

S1-E17: The Magic Of Influence

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks to top female magician and star or Britains Got Talent, Josephine Lee (@josephineleeofficial) on how the entertainment industry is being creative... Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 28, 202011 min

S1-E16: Keeping Fit And Healthy In The Lockdown

Influencers, James Middleton and Rob Eades talk about keeping fit and healthy in the lockdown. These top content creators have found newly engaged audiences with their online fitness routines #fitness #influencer #contentcreator #stayfit #eatwell ... Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 22, 202029 min

S1-E15: Influencer Marketing In Challenging Times

More discussion on the impact of the Covid-19 outbreak on the influencer market.In this episode, host Gordon Glenister, Global Head of Influencer Marketing, talks with Rich Keith, a BCMA Board member and CEO of Fourth Floor Creative.Produced by Neil... Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 06, 202024 min

S1-E14: Impact Of Coronavirus On Influencer Marketing

In this episode host Gordon Glenister, BCMA's Global Head of Influencer Marketing, discusses the impact of the Coronavirus lockdown with Jess Markwood – Content & Strategy Director at The Fifth. Produced by Neil Whiteside at freedom:ONE Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 03, 202024 min

S1-E13: Influencer Marketing In China

In this feature-length episode, host Gordon Glenister, Global Head of Influencer Marketing at the BCMA, compares and contrasts the Influencer Marketing Industry in China with Elijah Whaley, Chief Marketing Officer at Parklu. Produced by Neil Whiteside... Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 27, 202038 min

S1-E12: High Profile & Luxury Brands

In this episode we get expert insight into the use of Influencers with high profile & luxury brands.We hear from Monika Shulz of Zurich Insurance and Rachel Clay of Matter of Form.Hosted by Gordon Glenister, Global Head of Influencer Marketing,... Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 28, 202022 min

S1-E11: Meet The Major Players: Tom Augenthaler

Over the next few episodes we’ll be meeting some of the major players in the Influencer Marketing world Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 07, 202031 min

S1-E10: Meet The Influencers

We meet three members of the Council Of Influencers from the BCMA Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 22, 202029 min

S1-E1:The World Of The Micro Influencer

Influence is the global podcast that shines a spotlight on the Influencer Marketing industry Learn more about your ad choices. Visit megaphone.fm/adchoices

May 13, 201921 min
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