Layla Flaherty is the Founder and CEO of Urban Paws UK a pet modelling and influencer agency. She shares her insights on all sorts of pets she represents for campaigns. It's not just cats and dogs that create amazing engagement for brands, but horses, hedgehogs, birds and many more. So whether it's Willow, Walter, Tony or Snowdon they are all available for hire. Most of the content tends to be reels, Layla says, but brands not associated with pets realise the amazing social reach these pets have...
Aug 16, 2022•15 min•Season 4Ep. 19
Founder and CEO of Trinity Consulting, Anthony J James is a global leading influencer in the B2B sector. In 2020 he had 1.6m followers on his LinkedIn profile the only platform he works on and now has over 4m followers. His innovation video content is truly inspiring. In 2020 he launched Influencer Active which is a leading B2B Influencer marketplace for thought leaders, speakers, business experts with at least 30k followers on their LinkedIn profile. Anthony doesn't see himself as an influencer...
Aug 02, 2022•23 min•Season 4Ep. 18
One of the funniest Podcasts I have ever done with Jane Malyon whose wonderful wit and entertaining story will have you gripped. She is the owner of a brilliant niche business selling Afternoon teas and has written a book about the quintessential Scone. Her Tiktok videos have attracted millions of views and some have had over 3,000 comments of which Jane has responded to. Her standout English accent is the perfect match for the products she sells and many of her American audiences want to adopt ...
Jul 19, 2022•21 min•Season 4Ep. 17
Armed with civil engineering and journalism/communications degrees, Iryna Fedchenko, the Ukrainian lifestyle influencer speaks 4 languages: Ukrainian, Russian, Spanish and English. She has built a strong online audience with more than 1,2 million followers in Latin America and USA regions. As a YouTube creator with over 800k subscribers, Iryna is a digital ambassador for high-end lifestyle brands like Toyota, Hyundai, Maria Oliver, Binance and others. During her career she has hosted on TV, seve...
Jul 05, 2022•25 min•Season 4Ep. 16
After 10 years in investment banking, Scott moved overseas and lived in Europe and Asia for 17 years. While living in Bangkok, he started the first digital agency in Southeast Asia, and it remained the largest in the region for 5 years. After selling the agency and spending some time in Europe while building his personal brand, he now travels full-time while consulting and building brand strategy for the tourism and hospitality industries. Also, in his free time, he is the TV host for the travel...
Jun 21, 2022•24 min•Season 4Ep. 15
Head of Creator Success at global influencer monetisation platform LTK, Johan Kristensson, talks about his decade in the industry and shares creator best practices for optimising earnings.. Check our more from LTK here https://creator.shopltk.com/apply/home Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 08, 2022•25 min•Season 4Ep. 14
In 2005 there was nowhere women could go to feel in control and explore their sexuality in a safe environment, so Emma Sayle created Killing Kittens. Killing Kittens has grown in to a fierce army of over 180,000 sexually liberated people around the world. Through events hosted from London to New York, Venice to Sydney and a global online community platform. Global press regularly pronounces Emma as a leader in female sexual liberation and empowerment. Hear her fascinating story in this latest ep...
May 24, 2022•23 min•Season 4Ep. 13
Duncan Stevens is a keynote speaker and mentalist, specialising in the power of influence. Duncan not only speaks to businesses up and down the country about behavioural change, but as an expert mentalist he is able to demonstrate this as he does with me on the show. Duncan also has a great book (https://www.amazon.com/Effective-Influence-Based-Experiments-Explained/dp/1838379940) and a showreel should you want to book him as a speaker. Learn more about your ad choices. Visit megaphone.fm/adchoi...
May 10, 2022•21 min•Season 4Ep. 12
Dave Perry is the CEO of a new e-commerce partnership network that over 30K Shopify brands have joined, providing over 320M visitors a month. GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. "The goal is to keep users on your store adding all the things they need directly into your cart. Carro provides all the other products they want that you don't currently sell." says Perry. Before Carro, Sony PlayStation acquired Perry's last ...
Apr 25, 2022•26 min•Season 4Ep. 11
P.J. Leimgruber is a serial entrepreneur, investor, and lecturer at the University of Southern California. He has built and scaled multiple venture-backed businesses and currently leads Clash as Co-Founder and CEO. In this episode we talk about the different ways creators can make money out of their content and not just rely on brand partnerships but memberships, donations and developing a fan base. Outside of work, he is a father, music aficionado, and DJ. @thebcma Presented by @gordonglenister...
Apr 12, 2022•22 min•Season 4Ep. 10
Marc Jarrett is a professional networker and currently manages over 200 WhatsApp groups. But he started his career in the financial industry - he was a banker and futures broker. Marc has also spent a lot of time in the telecoms sector. He acts now as a business matchmaker. He connects his members with each other through relevant opportunities. Business boils down to people and trust, he says - building human connections first then, building business is second. The audience is global. He knows a...
Mar 29, 2022•22 min•Season 4Ep. 9
Shannon Walker is the founder of agency Social Disruption and is a passionate and multi-disciplined communications specialist. She has worked with major brands like Liberty London, where she launched their Influencer Marketing department as well as luxury fragrance brands such as Cartier, Bvlgari, Jimmy Choo, Elie Saab, Alaïa and Issey Miyake. Shannon has enjoyed a seven-year career at the forefront of disruptive Digital PR strategies that have achieved triple percentage YOY revenue growth and i...
Mar 15, 2022•20 min•Season 4Ep. 8
Qianna is an impressive passionate supporter of creators and is the founder of the American Influencer Council. She talks about the importance of setting standards and supporting creators in their journey with the mentor programme. A lot of creators that start out have no real business acumen and need particular help with financial and legal advice. They have become small businesses. She talks about the trends that will face the industry and her passion for virtual headsets. @thebcma Presented b...
Mar 01, 2022•29 min•Season 4Ep. 7
Anisa a very successful content creator mostly on Instagram and Tiktok focusing entirely on hair content. She shares tips tricks and ideas on styling and what products are best suited to different types of hair and has a highly engaged audience. She gets loads of feedback from her followers about how products have worked for them and even sometimes when it hasn't worked. This feedback is hugely valuable for brands. She has even launched a new range with Juliet Angus from Ladies of London. https:...
Feb 21, 2022•14 min•Season 1Ep. 5
Josie is one of the 'old-timers' of the influencer industry having started her online journey over 10 years ago - it all started when she was working in the marketing department of Mulberry. She was also studying at university and her lecturer asked if she could help some of the younger students and explain her job. She was asked over and over again the same questions so she decided to put it on the internet - her blog was born - Fashion Mumbler - she is an avid mumbler she says. She started on ...
Feb 20, 2022•18 min•Season 1Ep. 4
Edinburgh based influencer Louisa Hatt sees her role as educating her audience. We build a level of trust with our audience and thats why more consumers come to us for advice. My following isn't particularly huge but I do have a high level of engagement. I will only will promote and share pieces I feel strongly about. Its a more efficient way to shop - you love what they wear and believe what they say. She talks about humanising the brand. She has worked with @farfetch and more recently @netapor...
Feb 19, 2022•15 min•Season 1Ep. 3
Mollie Campsie talks about selling online as a creator. People say I am quite seamless in the way I sell she says. Not everyone is a size 6 or size 8, and if they are a larger size they don't know where to shop. A lot of people say I am quite refreshing - it's not all glitzy - I love solving those little problems in my life - comfort can takeover from style. Mollie talks about the value of the 'feedback loop' on social media being like no other - she gets qualitative feedback form her audience. ...
Feb 18, 2022•16 min•Season 1Ep. 2
Fashion and lifesytle content creator Nadia Anya shares her experiences of why influencers are the new retailers and talks about how she styles products and why consumers are turning to influencers they resonate with. Nadia promotes timeless and classic fashion but has also ventured into content and beauty, skincare and lifestyle. Nadia has been on the LTK shopping platform for over 5-years and her audience are used to visiting her shop. Content creators like Nadia have been able to curate style...
Feb 17, 2022•15 min•Season 1Ep. 1
Channel Mum is a UK based community of Mummy creators - co-founded by Niki Herring - and has been around over 7-years when there were just a few Mummy bloggers around and particularly on YouTube. So this was a revolution that started. Mums wanted advice and support. Are Mums better communicators - are they better at sharing deeper emotional stories that resonate with audiences? Niki has a huge amount of knowledge about her subject. She also talks about how to approach creators - know who your ta...
Feb 15, 2022•34 min•Season 4Ep. 5
TV broadcaster, podcaster and history 'geek' Dan Snow shares his passion for this huge subject and why brands can do well to connect with this audience. Dan talks about the constraints he had at dealing with TV commissioning editors and being restricted to share his dream of bringing historical strories to a global audience. His highly acclaimed podcast gets over 1 million listens a month. Dan also shares the excitement of his latest adventure reliving the famous explorer Ernest Shackleton. He w...
Feb 01, 2022•24 min•Season 4Ep. 6
Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, an international keynote speaker and award-winning digital storyteller. He has over a decade of experience leading social media strategy for global brands including LinkedIn. Carlos talks about the value of using social media as a 'listening platform' to understand what your audience is talking about. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE Learn mor...
Jan 18, 2022•26 min•Season 4Ep. 4
Ryan Bares joins us today who is the global influencer and advocacy lead and tech giant IBM. IBM has successfully engaged a number of its employees in an IBMer programme to share content as well as reaching out to tech thought leaders who have created content on podcasts, white papers and brought attendees along to their global event. @thebcma Presented by @gordonglenister Produced by Neil Whiteside at Freedom:ONE Learn more about your ad choices. Visit megaphone.fm/adchoices...
Jan 04, 2022•24 min•Season 4Ep. 3
Luise Hasse is a model, presenter, TV reality star, micro influencer and shares her story about why getting exposure on TV is the best way to boost your personal brand. Luise is also creating an e-commerce start up brand. If that wasn't enough she is a linguist, speaking Latvian and German as well as English She has appeared in the world's tallest fashion show and a business challenge show both yet to aired on TV. She has already appeared on a show called Eating With My Ex . She said it was quit...
Dec 21, 2021•27 min•Season 4Ep. 2
Amy Rowlinson is the host of the successful podcast called 'Focus on Why', but it wasn't the first one Amy hosted. She used to run a property podcast but then at the beginning of lockdown her business partner suggested they stop it. As it happens it was the best thing she did, because Amy had been talking a lot about purpose within business so this transition was a natural one. Amy speaks at all sorts of events on her key subject and is an active member of the Professional Speakers Association. ...
Dec 07, 2021•26 min•Season 4Ep. 1
Ismael El-Qudsi is the founder and CEO of Influencer marketing platform Social Publi. Like many PR agencies in the early days of influencer marketing they realised having huge excel files kept updated with influencer data was a huge challenge. In addition to that Ismael says not everyone has a PayPal account. Social Publi works in 35 countries and many of the campaigns running are between 50-200 influencers at the same time so having a proper management tool is essential. Social Publi have over ...
Nov 23, 2021•23 min•Season 3Ep. 21
David Morneau is the CEO of US based Inbeat agency - specialising in micro-influencers. Micro-influencers can create great value for your investment, they often don't have agents. The brand fit with the influencer relationship is so important. David talks about how to budget for campaigns. Could you run a pilot to see how they engage with perhaps a free product. Understanding how to create an effective ROI is still a challenge for some. Phoneloops is a brand who have 1,000 ambassadors in place, ...
Nov 16, 2021•21 min•Season 3Ep. 19
How does a global event organiser and speaker management service run events in a challenging 18 month period? Gautam Ganglani ran 100 webinars last year just to stay connected to his global audience and to build value with no commercial return he says. Traditionally he represented authors and not all of these make great online speakers so it was a big learning experience. The skill set required for trainers is very different for speakers with 1,000 people. Gautam talks about some amazing events ...
Oct 26, 2021•27 min•Season 3Ep. 19
Fashion and fitness content creator Rowan Row shares his story from when he came over from Romania not being able to speak the language but now works with global brands like Sony and Aston Martin. Rowan even had his Instagram account hacked and nearly lost everything, yet he has been resilient, consistent and smart with the way in which he has grown his brand into a full time career. Now he has over 1.4m followers on Instagram and a further 1.5m on YouTube. Moving to other platforms like Tiktok ...
Oct 12, 2021•24 min•Season 3Ep. 18
In this episode, I am joined by global ambassador, speaker and author, the amazing Madeleine Black who shares her own horrific story when she was gang raped at the age of 13 and suffered unimaginable trauma. It took years of personal healing to be able to know when the time was right to decide to talk openly about this. Madeleine refers to herself as the Courage Cultivator and is an inpsiration to millions of women all over the world. After growing up with a burden no teenager should ever have t...
Sep 28, 2021•24 min•Season 3Ep. 17
In this episode we hear from the serial entrepreneur and founder of Warm Welcome, David Jay. David is one of the top photo journalists in the world, has been featured in the top 100 tech and innovation influencers by Intercon and an international speaker. We discuss community and human-to-human connection through the power of personalised video. David talks about your network being your NETWORTH. Take a listen to this highly engaging episode. @thebcma Presented by @gordonglenister Produced by Ne...
Sep 14, 2021•17 min•Season 3Ep. 16
