How The YouTube Beauty Review Became Irrelevant (And Will it Ever Make a Comeback?)

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Oct 31, 2024•25 min

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Episode description

Thank you so much to Jose Cuervo for sponsoring this episode. Buy Jose Cuervo here: https://www.danmurphys.com.au/list/jose-cuervo

In this week's episode, I explore how and why beauty YouTube review content has faced such a serious decline in recent years, despite an increased consumer interest in review-backed recommendations.

Timestamps:

4:36 History & psychology of online reviews

8:28 The beginning of beauty review content

9:40 Michelle Phan & the ‘Golden Age of Beauty YouTube’

12:11 The rise of 'fast beauty'

13:40 Why we stopped consuming YouTube beauty review content

18:08 Short-form video: The next wave of influencer reviews

20:40 AI generated reviews

22:56 The future of influencer review content

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