Rory Sutherland — Behavioral Science, Marketing, and Persuasion (EP.54) - podcast episode cover

Rory Sutherland — Behavioral Science, Marketing, and Persuasion (EP.54)

Infinite Loops
Jul 01, 2021•1 hr 21 min•Ep. 54
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Episode description

Rory Sutherland, Vice Chairman of Ogilvy Group, comes back for his second appearance at Infinite Loops! We discussed various marketing strategies and behavioral tics, including:

  • In-group vs. Out-group
  • Fractal nature of behavioral science
  • Pricing heuristics
  • "Woke" persuasion
  • Barbra Streisand effect, Canada, And a LOT more!

Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com

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