Lulu Cheng Meservey — Going Direct: What Founders can learn from K-Pop, Crypto, and the Early Christians (EP.133)

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Description:

Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard.

She joins Infinite Loops to provide us with a masterclass in communications for startups. A must-listen for current and aspiring founders.

Important Links:
 • Lulu’s Twitter
 • Lulu’s Substack

Show Notes:
 • Why people write hit pieces
 • The insurgency framework
 • How to access your audience’s neural real estate
 • How to develop a spontaneous elevator pitch
 • Tips for becoming better at reading the room
 • Speak directly and take the hits
 • Defining business objectives
 • Learning from other industries
 • Personalising your message
 • Overcoming resistance to the unknown, what Christianity can teach us about comms
 • Escaping corporate jargon
 • How comms resembles rugby
 • Taking ownership of comms
 • Moving to a new model of comms
 • “Don’t let things happen to you. Go and happen to things.”

Books Mentioned:
 • The Network State: How To Start a New Country; by Balaji S. Srinivasan
 • The Hero with a Thousand Faces; by Joseph Campbell