The Making of a National Food Culture (Part 1)

How did instant noodles become a staple food for Indonesians? How did Indomie become Indonesia’s most iconic brand? Through the lens of two generations, we trace back the series of accidental events; from historic famine, a move for political and national stability, nepotism, geopolitics, the letters of desperation, to the legal battle over Indonesia’s most iconic brand and a forgotten founder that history should acknowledge.

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