11: IMJ × Justin Jackson - podcast episode cover

11: IMJ × Justin Jackson

Apr 12, 20221 hr 14 minEp. 11
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Episode description

Mario and Alan are joined by a very special guest!

Justin Jackson, co-host of Build Your SaaS, co-founder of Transistor.fm and founder of the MegaMaker community talks about the state of the Indie SaaS world and the importance of choosing the right market.

We talk about the growth of Transistor.fm and dealing with a growing team, not being afraid of building products that you think might already be 'done', and ideas for connecting with your market quickly.

You can try out dotplan for free at dotplan.io
Subscribe to fusioncast's mailing list to be notified when it's launched at fusioncast.fm

Transcript

Mario

Hey guys, how's it going?

Justin

good.

Alan

very well.

Mario

So, Alan, uh, we have a special episode

Alan

we do. Indeed. Very exciting.

Mario

we do super excited to have our first guest ever

Justin

First guest ever.

Alan

Yeah.

Justin

Oh,

Mario

ever.

Justin

I hope people aren't disappointed. Okay.

Mario

Not at all.

Justin

should have saved it for Beyonce or someone more impressive.

Alan

You are the rock star of our little world, so you

Mario

Yeah. exactly. Exactly. You're like, eh, I was telling my wife, yeah, we're going to have Justin on our podcast and uh, Yeah. It's, it's, it's awesome. And she's like, oh, okay. It's you know, you don't understand the significance of this

Alan

that's That's nice, honey.

Mario

That's very nice

Justin

I listened to your show all the time. So it's fun to get to talk with you in real time and, uh, and see Fusioncast. I've you know, this is the first time using it. It's great. It's like really you're way further, along than I thought you were like,

Alan

He's this little dark horse. It was kind of like building this it's really good. It's

Justin

yeah, this is, this is like not, not easy software to build.

Mario

No, it's not, it's not easy at all, but, uh, well, you know, Alan keeps, uh, giving me a hard time because I haven't launched yet. Every episode, every, every session that, uh, we record, he's like, okay, when, are you launching? When are you launching?

Justin

So

Mario

good. It's good enough.

Justin

when are you launching.

Alan

Yeah, exactly. Thank you. I didn't prep that.

Mario

Now it's, now it's two against one. No, um, uh, really soon, actually now I am really working on the final. You know, steps that I need to take, before launching, I'm integrating my billing system with paddle, and, and just updating the marketing site and, fine tuning some of the infrastructure, you know, some of the, the server where it's running and the database and, all the infrastructure stuff, so that it's, um, robust enough to launch and have more people using the system.

So, you know what, that's, one of my concerns is will it scale? You know, I haven't had a chance

Alan

to find out.

Mario

to, to try that. Exactly. So it's like a catch 22 there.

Justin

if you look at the Reddit threads and the Twitter threads about this space, uh, the, the most common complaint is, you know, uh, Riverside was good, but now. Buggy or I used to love Zencaster, but now I'm getting audio drift and it seems like, and this space is very, there's a herd mentality around it, where, you know, at first everyone was using Zencaster and then they had a few issues and then it was like, everyone moved over to squad cast.

And then Riverside came out with video recording first. And so people moved over there and then Riverside had some bugs and, uh, people complain. But so it's yeah, the, the finicky- ness of it is I think the challenge. Um,

Mario

exactly.

Justin

but ironically, I almost think like, I mean, I like the, I like all of those folks, like Zencaster and squad cast, and Riverside, they're all great. But the, for whatever reason, Riverside's problems started after they got, uh, a bunch of funding and hired a bunch of people, it was kind of better when they were indie and just a few people working on it

Alan

Typical. Isn't it. It's the way it goes.

Justin

I don't know why that is, but

Alan

There may be. Yeah. I mean, maybe they just got too excited and yeah, I tried to take on too much. I mean, the thing is with this kind of software, it's like the, the, you want it to do one thing and you want it to really not screw that up. Right. But I can see the, the urge to, well, we've got income and money and we want to grow. And so yeah, this keep on adding stuff to, it must be very strong urge, right?

Mario

And more people, I guess, more moving parts, more things to manage, more chances for things to go wrong

Justin

yeah.

Alan

I mean, the interesting thing is quite a small, I mean, it's a, I guess a reasonably niche niche ish thing. There's not that many people in, you know, percentage of the world recording podcasts, but at the same time, there's only a handful of competitors, right? There's not like, you know, a hundred people making this kind of tool.

So hopefully to get known about is, you know, possible because it's the same people are going to the same places and, you know, they're in the same kind of communities. So hopefully, you know, that you can find your, your audience reasonably, reasonably well, which was just what I was about to start to talking to Justin about before. I think, you know, you're, you're lucky that your audiences, you know, where they are, right for them.

Justin

Yeah. And it'd be interesting to see what's happening in this category now, because back September, 2020, I remember watching squad cast was on Microconf Remote. And they had just passed a hundred K in MRR. And I think they were quite a bit behind transistor in terms of MRR for awhile, and then the pandemic happened and that category just exploded. Like even more than podcast hosting.

There was just that many more people that wanted to have you know, a zoom like session like this, but be able to record it and be able to record all the individual tracks. And so the market for that seemed bigger. And so they just like, I can't remember how fast it was. Like he said something like he doubled, they doubled in 12 months or something

Alan

Well, something just kind of caught yeah. That there was something about it. That was like, everybody understood what they needed and boom.

Justin

yeah. But a lot of us that experienced bumps. like initial revenue bumps in the, that first lockdown, in the, behind the scenes, like in the back channels, as we're talking, it was almost like we pulled ahead revenue, like it accelerated revenue, but it just pulled it ahead. And then eventually it, got pulled back, meaning like, we're still ahead, but we were grow.

Like we grew transistor grew quite a bit too, not as much as squad cast, but we, we had this big bump in revenue and you can see it on a revenue graph. It goes like bump and then up and then down, and then it's continued to grow since then. And the kind of worry in the, you know, in these back channel chats is that, maybe all that really happened is we just accelerated, pulled forward revenue that we would have had any way, but it just got accelerated.

Alan

It's kind of come back to back to almost where it would have been projected anyway. Right. It was just like this temporary little booster, but it kind of got back to normal. I mean, I think that's the biggest kind of disappointment in this. I thought we'd have, you know, like remote work and hybrid work. There does seem to have been this massive pulling back, which I guess it's a, like a rubber band in effect.

Maybe we pulled too far in away, but hopefully there's, there's going to be some more momentum towards that, but it does,

Justin

yeah, It'd be interesting to look at Zoom's numbers. I haven't looked at their numbers lately, but, you know, have they gone, have they really grown that much? has it slowed down? That would be a good, I think, indicator of kind of where everything's going.

Mario

right. right. And the pandemic Mick, I guess, uh, had a lot to do with that stretching of the rubber band. Right. Like maybe, maybe that went too far because the pandemic was fueling a lot of that. And now, and now that it's getting better, we'll see where, where it goes.

Justin

Yeah. I mean, it was good. I think, I mean, it'll be good for both of you in the sense that awareness for like tools like Fusioncast, but also tools like dot plan. There's much more awareness. People are looking for those tools. People got introduced to whole new categories of products that they'd never seen before and now they know to search for them. Right. Uh, and that kind of like search searching with intent is, I think for indie software is what we all want.

We want people that know that podcast hosting is a category is a thing you need to look for. And then you can search for best podcast hosting and hopefully find transistor. Um, and the same for you, you know, that you'd hope that people would have enough awareness of the category that they'd be searching for that stuff. Um, so I think it was good in that sense, but I think for those of us that benefited from it, there's a natural, like that whole cohort.

Now it's been two years and you know, a lot of them are reevaluating. Do I still want to run my podcast that I started in the pandemic? And so we're seeing some churn related to that, you know?

Alan

And it's probably feels a little bit worrying for you, but at the same time, as you said, it was an unnatural event. Anyway. So it's, um, it, it, it's kind of to be expected what probably, yeah,

Justin

yeah, yeah. I mean, the growth was amazing and again, we haven't, we haven't, uh, revenue still growing, but it's definitely the growth has slowed down since that first lockdown. Uh, so yeah, it's nice having the growth and, and again, any sort of Zeit Geist that propels people into your sphere of, you know, your category is, uh, welcome.

Alan

right. Yeah, no, I just say, I mean, I think the biggest thing was, you know, it, it seemed to me, I mean, it was probably more amplified for me here as well in Japan. Whereas remote work was here. It's, you know, when I first moved here, um, you know, I started talking to people and you know, let's talk about remote sessions and it was just like, no, we don't, we won't even consider it. It was just completely off the table. There was no consideration whatsoever.

Whereas now it's a conversation you can have. Um, you know, if the answer might still not be yes, but at least there's an acceptance that yeah, it happens. And we know that within certain circumstances it can work well, but, um, it's yeah. It's, as you said, it's helped bring it into a public awareness, which can only be a good thing.

Justin

Yeah. Yeah, yeah, yeah. And a good opportunity for Indies. I think like, even for people to start thinking about, you know, you had this great resignation and that's actually one thing, at least in north America that has been fairly sticky is people are not going back to work at the same rate that people thought they would.

A lot of people just resigned and then have been working on their own things, trying to, you know, start their own businesses, uh, looking for better paying jobs, going back and retraining. That part has, been actually pretty sticky. And that's a good thing for, uh, I think the indie maker community, cause there's more people doing it.

and there's more people looking to collaborate like, I think it's going to be, become more competitive for remote jobs again, because the big employers are going back to the office, but, you know, indie software companies that might want to hire a contractor or their first employee, uh, there's going to be a lot of people looking because of that, you know? Uh, so I think there's lots of benefits from it.

Uh, it was, it, it sucked for all sorts of other reasons, but in terms of, you know, maybe what we care about, which is more indie companies and our indie companies. having a better chance, an amplifying, you know, those kind of opportunities. It was good for that, for sure.

Mario

Yeah. Yeah, Yeah. For sure. I I've seen, uh, just, uh, switching gears a little bit here. I've seen some of the, uh, new features you've been releasing with transistor, uh, really, really great stuff. Really good stuff.

Justin

yeah. Thanks. Yeah. It's felt, it's felt awesome. We, Jon and I had our, founder retreat in, uh, when was that? Yeah, we went skiing. I, took Jon to the, the COVID capital of British Columbia. Um, so yeah, we had that. I now I can't even remember. I think that was in January. And, since then, I mean, things have been kind of bubbling. We'd been fairly gentle with ourselves. Through 2020 and then 2021, we hired Helen and then Jason. So Helen does customer success for us.

Full-time she's in the UK and Jason's in Ohio and he's really senior, developer, uh, mostly on the backend, but Jon had worked with him before. And so we, we knew we would have more bandwidth for staff that we hadn't been able to tackle before. And I think we were both just kind of ready to start cranking on stuff again. And, websites was the kind of embarrassing feature for transistor. It was just like, they weren't that good. I didn't like promoting it.

you know, it was, I mean, it was cool to see what people did with that initial version of podcast websites, but, we definitely needed to have something new. So podcasts websites is the most recent that we just we're working on right now. and then dynamic audio insertion was before that.

And I was like another project that we thought we're just never gonna be able to do that, you know, have these basically dynamic ad campaigns where you can say here's pre-roll audio or mid-roll audio, and then you can have it apply to all of your episodes. So there's a, you know, a little campaign and certain points throughout all your episodes. And it was just like, we can't do that.

Alan

It's just way out of the scope of what you, it,

Justin

It's way out of scope. Yeah. But the cool thing, especially for Jon and I, who are kind of hesitant to hire, it's been having Helen and Jason, like these two people who are enthusiastic about bringing new stuff into the app. it kind of gave us this whole new energy that I don't think we would have had. Otherwise, so yeah, it's been awesome.

Alan

it's interesting going from that, like two person where, you know, I assume you and Jon have a, you know, the, the amount of trust between you two must be crazy higher. And you know that, you know, you're doing your thing, he's doing his thing and it just kind of works out. You sync up occasionally bring in other people in that mix must always be, I, I, I know how I'd feel. It'd be like, but how do I trust you? And I'd want that kind of same relationship as well.

Whereas it's like, just do whatever you feel is necessary. And let me know when you need something, right. It must be difficult finding that person.

Justin

I mean, it was probably most stressful before we hired them because, you know, I mean, we had, well, the unknowns and even like financially, like by that point, transistor, by the time we hired Helen transistor was quite profitable, but it hadn't been profitable for like, you know, five years We've been like Jon and I both went full time in 2019.

Alan

still remember that episode when you've just been crazy. How is this like an overnight success thing? Great. No, no. You got been there for the long haul, right? I know that this took a long time to get going. Right,

Justin

Yeah. I mean, at the time it felt like it took forever for us to get to that point. And, uh, in retrospect it actually happened fairly quickly, but, um, yeah, I think a lot of our stress before we hired Helen and Jason was just like, we knew we could afford it, but do we want it does this, what we want to invest in? Cause it's like, you're investing in this for a long time and COVID had just happened.

And you know, we had that thought of, you know, like, thank God we don't have employees during this because maybe we'd have to let people go. And, yeah. So I think we had some of that stress and then. Yeah, there's just always this unknown of like, what's it gonna be like to add more people to this mix, but Helen had been working with us on a part-time contract basis already for quite a while, and I'd known her forever through Mega Maker yeah. Uh, probably as long as Jon I've known Helen.

And so, you know, that felt like,

Alan

Just kind of a natural progression, right?

Justin

yeah, not, not a big jump there. And Jon had worked with Jason before. I didn't know him, but, honestly, a lot of that was knowing that it would probably be good for Jon to have someone that could work alongside him. Um, even for his enjoyment and, you know, mental health and everything else, like just to feel like. Someone else can look at his code and it's not all resting on his shoulders. Um, if it felt like that would be a good move. So, uh, and in both cases, it's just been unbelievable.

Like both of them are incredible and to see what we've achieved already is just kind of amazing. And it doesn't feel like we're like, grinding super hard either. It feels like we have a nice pace of everything. Like, you know, it's not like things got, things just are kind of natural. Rhythm is pretty similar, but we're just getting way more done.

Alan

Yeah. I mean, just, just uncoupling that one person from development and one person from everything else is like a huge relief. I can imagine. It's just like, yeah, I'm not responsible for everything anymore. It's just, you know, there's certain stuff, which, and as you said, it keeps, yeah. Keeps you saying right.

Justin

Yeah. Yeah, It's it's on. And we have a staff meeting every Thursday and it's just kind of nice having it's almost like when it was just Jon and I, it was easier and I, for him and I to not show up for stuff, uh, but now we have these other people that are depending on us. And so it's like, well, we got to show up on Thursday or I'll look like a doofus, you know, if I don't make it to my own staff meeting. So, uh, that part too, just having, we're now accountable to these other people. Um, yeah,

Mario

yeah, Think you have responsibilities now.

Justin

yeah, yeah, exactly, exactly. And it's just nice. It's nice having other people there, you know, I think this is probably like four or five people is like the optimal kind of team size.

Alan

I can imagine if it feels just about right. Doesn't it, it says for this kind of product is, this is what always, um, again, I think I've, I've been around this world for too long to think, to imagine like transistor growing into like 20 people, 30 people, you, it, you can't what, how, what, what they do

Justin

I can't

Alan

no, you just kind of imagined it, right? I mean, you know that the industry, obviously other people do it and the industry could probably support it, but it's like, is that the company you want to run is that the life you want to lead? Probably not.

Justin

Yeah. Yeah. I mean, it's yeah. I mean, the, I can't, because I don't actually know, there's not a clear path to capturing 20 times more market share.

Alan

Right.

Justin

Like I think transistor has maybe, I don't know, two, 3% of the paid podcast hosting market and. You know, I'm hoping that we can get back to higher growth percentages and a lot of unlocking that was like, we need to unlock podcasts websites. We've got this next thing we're working on is we're going to allow anybody to use the podcast website feature for free. You can just insert your existing RSS feed. And we think that's going to be like, that could be an unlock, a ton of growth for us.

Cause we'll have this like freemium product that if you already have a podcast, you just put in your RSS feed and then it, rolls out a transistor website for you. That's sponsored by transistor, but then you're in the product. So people will be able to see like analytics, they'll click on the analytics tab and it'll say, well, if you were on transistor, you could see analytics like these.

And there'll be able to click on the episodes tab and they'll say, well, if you were on transistor, you'd be able to, you know, see episodes like this. So we're really excited about. But like 20 times growth so we could grow like to 20, 30 people.

Alan

Yeah.

Justin

I don't think so.

Mario

Yeah. So is this a free account at all? They'll be able to do is just have the website

Justin

yeah,

Mario

Okay. Even if they're hosting their podcast elsewhere.

Justin

Like if they're hosting it on anchor and they just don't want that crappy anchor website, they can, they can put their anchor RSS feed in this new thing and it'll create them a transistor website and we're launching some new templates, soon.

So right now we have one new one and then the classic one, but we're going to have more looks and things they can choose, but then it'll have a banner at the bottom saying if it's free saying, Hey, you know, this podcast hosting websites provided by transistor

Mario

Yup. Yup. Totally.

Justin

So we'll get some advertising that way, but then also it's, it's like a way for us to reach out to all these people hosting on Libsyn and anchor and everywhere

Alan

I mean, especially if people are sharing on social media or any way, you know, that they're sharing links to that new episode and things. That's a perfect way for you to get potential new customers to

Justin

Yeah.

Alan

It's nice.

Mario

That's really smart. That's a

Justin

well, the biggest thing is like, I want to be able to get people who are using other products to try us out in a non douchey way. You know, like, uh, one of our competitors, a cast just got, uh, you can see how people react to things and they, they, they took the email address that is embedded in the RSS feed of every podcast. And just spammed everybody saying, Hey, it looks like you're on transistor. Do you want to switch to a cast? And the blow back from the.

It was clear, like we do, we don't want to do anything like that. Like people did not like it. And, um, I don't even know how effective it was for a cast, but this feels like the perfect Trojan horse. It's like, we're giving something people really want, which is a nice podcast website. And now all of a sudden they're in the product and we can just say, Hey, if you want to switch, you just click this button and then you can switch.

Alan

Exactly. Look, there you go.

Justin

yeah, all they need to do is forward their old RSS feed and it's, it's done. Right.

Alan

Very nice.

Justin

So, yeah, that's coming soon. And, it's going to be, I mean, you never know, you always

Alan

Yeah.

Justin

are going to be massive and then you launch them.

Mario

Uh, it's that's, that's awesome. It's been, it's been a lot of fun to see you, grow and, uh, get to the point where you are now. Cause I remember I started. Uh, I found out about you from a podcast that I listened to Uh, you did an interview. I think it was The Changelog. uh, and it was when you were doing the a hundred things in a year. I think it was. Um,

Justin

What a mistake that was

Mario

I bet it was super challenging, but you know, that gave you a lot of exposure though. And, and that's how I found out about you and I, and I thought, wow, this is, this is

Alan

I may be the same, actually. I did that. that could be, yeah, it rings a bell,

Mario

Yeah,

Justin

Yeah, I mean, Mega Maker. So the mega maker community was originally called product people. And before that it was called JFD I, and,

Alan

I remember that as well. Wow.

Mario

The NSF name?

Justin

yeah. And so the, there was an evolution there. yeah, I mean, it's always hard to say what, got you here, it's hard to evaluate what of that was necessary and what was unnecessary. And, uh, for sure, like, I don't know what, how everything links up, but the big movements in my journey have all been related to connecting with people and doing things. And so, you know, like I connected with Jon.

At this conference, but the reason I connected with Jon at that conference is that Chase Reeves invited me to go to it. And the reason Chase Reeves invited me to go to it is he had invited me to be on a panel in Las Vegas. And the reason he had done that is because he had read my, this is a webpage article. And the reason he had read it is because he saw it on hacker news.

It there's like this sequence of events that without doing things and connecting with people, the other moves wouldn't be possible. So yeah, it's, it's one reason I'm still so excited about Mega Maker is that, I mean, even like we hired Helen because I've known her forever, just having a network of people that you know, and who know you and being able to access all sorts of different skillsets and. you know, other things, it's just like a super power.

Alan

mean, I think one of the really nice things about Mega Maker versus, you know, um, uh, I'm just looking at my slack. There's, I'm probably in like 20 different slack say, uh, and, uh, Mega Maker is kind of unique. And I think this is because of the type of people that a it's a paid, community. So there's like a, a certain bar that you it's like, you've gotta be willing to make a commitment here.

Um, but also, you know, the fact that everybody in there is trying to do something and, uh, most of the time on their own or with somebody else, and there's this desire to, to help others and to, to be part of something. Whereas, you know, I mean, very large accelerator slack over that, that I was involved in. And it's almost like a broadcast mechanism. It's a very different. Community they've got going on there.

There's not the same, like, you know, like who can help all, like, I'm interested in this and people chip in. It's very much like I'm doing this, I'm doing this, I'm doing, it feels more like a sales channel than, than a natural support network, which, you know, kind of Mega Maker is definitely unique in that.

Justin

Yeah. Oh, that's good to hear. I mean, that's the idea, right? Is that it, it, uh, and I still think it's a super power. Like there's so many times in the transistor slack where I'm like, we're trying to figure something out and I'm just like, I'm just going to go over to Mega Maker and ask. And then what would take us days to figure out somebody. In the community can just help us out with right away. It's like it's such a advantage. It's like a secret weapon.

And, even like, there's some people who aren't super active every month, but I remember who they are and I can be like, ah, who was that, that, you know, has expertise in this area? Or it can connect us with this person or whatever, and to remember, and to be able to seek them out and DM them. it's just, Yeah. there's nothing like it.

Alan

Yeah. I mean, I think it is difficult also. I mean, it's something I suffer from a lot is it's difficult to ask for help just because it's like, you know, is this a, is this a stupid question? You know, B you know, like who cares, what I'm doing? And it is often a very difficult hurdle to jump over and put it. So it's nice to see other people doing it and thinking, okay, I should probably try that. And I know there's a million times I should have, and, you know, I should do.

And just say like, you know, what, what what's other, what's sort of people's opinions about what I should do here. You know, like, as I mentioned before, you know, this whole thing about like, my product is like, whoa, who do I talk to this about? And it's, um, it's like, what do I do next? Where do I go? And you know, it's, especially when you're on your own.

And especially when you're, you know, a few thousand miles away from other people who are doing this, you get caught up in your own like thought patterns. And that can be dangerous.

Justin

yeah. Yeah. I mean, yeah, I understand that feeling of like, not wanting to ask people. but over time I've definitely trained myself. Like my cause Jon is his first instinct. Isn't always to ask people and I just, for me, it's, it's become such a hack that I'm just like, let's just ask, uh,

Mario

I think that's a, that's a general trait. If you will, of developers

Justin

Yeah.

Mario

we all tend to, you know, just a few more minutes. I can figure it out. I, you know,

Alan

people that, you know, that there's, uh, whatever the, the, the, the traits, how the tendencies are, what, whatever reason it is, people who are doing this kind of thing on their own, we're doing it on our own because we want to do it on our own. Right. It's not like I want to be part of a 20 person team and we can build the thing and I'll do this, but it's like, no, I can do the whole thing. How are you going?

Actually, I don't know this cause somebody helped me is like a, it's a difficult thing to do

Justin

Yeah. It's it's underrated though.

Alan

Oh, absolutely. Absolutely.

Justin

also, I mean, I shouldn't, I, I, maybe not everyone can do this and maybe it would turn out different for other people, but I found, uh, especially even leaning into that vulnerability. I just don't know, I need help. And, I've even been willing to play, uh, the idiot more than I am in order to seek help, because it's just leaning into that and being like, yeah, I don't know everything. And, I just wanna, I want to be curious.

I want to, I want to be open to, other people might have the answer that I don't have. And instead of me having to go through a lot of pain to get there, I can just like reach out. I think the other thing that really, the other thing, reason I'm ex I'm passionate about that. I'm trying to teach this to my kids too, because it feels like I learned this too late is one thing that really unlocked my potential was.

People like Adam Wathan and Taylor Ottewell kind of like showing me their bank account how eye opening that was to see how well they were doing. And that's really what unlocked my, this, kind of maniacal focus I have on the market. It's all about the market. It's about market demand. It's about how many people are actively searching for this, because I saw it with Adam and Taylor in this. Incredibly like their dollars. I could just see the dollars shooting into their bank account.

And that was them being open and vulnerable with me and me in some ways, being willing to ask, like, what's going? on there And how are things going? And they're like, oh, I'll show you. And it's like,

Alan

Oh, I mean, we do get caught up in this again, it's difficult to translate what you see on Twitter and other networks and especially with the, the whole, um, investment things being the way it is, you know, there's just numbers and the meaningless, and you think, you know, and there's a, the pre fixed preconception of how much you should be earning as a developer. Right? I mean, yeah, it's a lot higher now.

It's not great if you're in Japan, but that's what, that's what you should be earning as a person writing software. And it's difficult sometimes to, to connect the two it's like, well, there's all this money. You need that money to make big companies. They make the company make some money and you get this much, um, yeah. To realize, especially when you are interested and you want to do it all, and you want to build a, a small, sustainable, lifestyle.

It doesn't have to be on a really tight budget. Right.

Justin

Yeah. And, and also to be okay with, I mean, so much of what we expect or desire or seek. I mean, there's a, there's a negative side to this too, which is you compare yourself to other people and feel shitty when you don't match up. But for me, I mean, a lot of my friends and peers make significantly more money than I do. but there was a point, like there was a point where I felt shitty being Nathan Barry's friend, because it was just like this, this kid is just doing so good. And I just can't.

Alan

I'm a complete failure. What am I doing?

Justin

get there. Um, but there was a threshold like once transistor started it and started doing well. And you know, I started doing both Jon and I like, this is the best money we've ever made in our lives. it's not Nathan Barry money. It's not Taylor Outwell money. It's not even like Marie Pulin, she's got this notion course. And I think she probably makes more money than I do from transistor. but there was this threshold I cross where like, it's like, this is giving me an incredible life.

And these other people just inspire me now as opposed to feeling bad. And I know that's hard to balance, but overall, I think it's been inspirational to me. And what kind of unlocked it? I felt crappy before, because it was like, Well, I'm never going to do anything like Nathan, you know, all I'm just garbage. Uh, but now that, what, what I think what clicked for me was it's the market, it's the market. You've got to look for evidence of demand.

People actively waking up every single day, go into Google. There's a new person searching for podcast hosting, you know, like that. and, and when, uh, when you can see it and when you can feel it and, and it's also like, you can feel it in terms of its magnitude. Like when Adam Wathan said he was going to do this refactoring UI thing, I was like, oh my God. That's like, Jarrod Drysdale is bootstrapping design, but new. And for this whole new market, that's never heard of Jarrod Drysdale.

And Adam's also got this, a bigger audience, and he's also got the excitement of the Laravel community. You can just see how all of those are going to magnify this thing that people already want, which is, you know, I'm a developer and I want to get better at

Alan

Yup. It's interesting. It's almost like, you know, being part of the original. The original web developer kind of world, especially with the post .com bubble burst. Um, it was, you know, that was when my first product that I sold that I, you know, was like, hold on, I can do this on my own. I can build sites, I can build things. And so, you know, that was early two thousands and it was, I remember then, you know, like I had a photo sharing, mobile photo sharing application site.

This was before flicker before anything else that followed. And the fact then, you know, you almost felt you couldn't do what other people were doing because the market was saturated. And I remember, you know, my thing when flicker came out, oh, flicker sold to Yahoo for what, $35 million, I think at the time, which is just outrageous obscene. And that's like, and it was like, well done, but we can't compete with that, that the photo sharing market is finished because flicker own it.

And it's kind of, I mean, the same thing with friends, um, my space. We

Justin

yeah,

Mario

Oh, yeah.

Alan

I'm friends though. And I'll arrest you. You think the social media market? Oh, that's it. No one can compete with Facebook now. Right. And, uh, it, whereas, you know, almost the opposite is true. You want to be looking, hold on. That huge people are interested in this industry, this market, and they're actively searching for it. And they're probably not entirely happy with the things they're doing or they're looking for a different take on it. So

Justin

yeah. If anyone's looking for flicker alternative, um, w I mean, flicker in those early startups are a little bit trickier because. At the time, it wasn't like a lot of people were paying for

Alan

Right. No, there was no money. That's all, as I found out.

Justin

So what the challenge back then was like, you literally had to get this, like shoot a straight arrow, get a tech crunch, article, meet the right people and hope that one of the, you know, three or four bigger companies at the time would acquire you

Alan

exactly. That, That was. it. That was.

Justin

But now it's changed. I mean,

Alan

Yeah.

Justin

even like the progression of everything's just more mature, these categories are more mature. SAS, as a concept is more mature. The billing is easier that like there's so many more advantages for Indies

Alan

Yeah. There's just so many more people. I mean, that's the crazy thing as well. Everyone was just still using dial-up and you know, you're lucky if they check their email once a week, you know,

Justin

Yeah. well, well, do you guys have kids.

Alan

if your one,

Mario

I don't,

Justin

Okay. So how old is your kid? Allen 11. See, I had this thought with my daughter, my daughter's 19, and I showed her, I had her doing a little writing project for me and a research project. And I showed her reform by Peter soon. And she was like, oh, this is cool. I've never seen anything like this before. And in my mind, I'm like Typeform, Woofu

Alan

a 50.

Justin

But, But, it just reminded me that every day there's thousands of new customers coming online in gen Z who have never heard of any of these other things. And they're going to just be like, their boss is going to give them an assignment. Like, Hey, do a research project. You're probably going to need a survey tool. And they go, okay, well, best survey tool. Or they talked to their friends, what survey tools do you recommend?

Or they, you know, so people are, you know, there's brand new customers born every day. And then the other thing is, there's people like us who are re-evaluating purchases, like how many project management apps have the three of us used in the context of our whole career, you know, as

Mario

Exactly.

Alan

And that's a crazy thing. And you see someone like Monday spending literally bazillions on like advertise me, like put project management is done, right? No, probably not.

Justin

But it's not now every market and every category has its own dynamics. It has, there's a shape of demand there. Like I think project management in particular is probably pretty challenging, but there's sometimes an angle for an indie to get in there. Some categories I think are easier for Indies to get into than others. But the other thing is like somebody might've tried it five years ago and everybody was like, well, that didn't work. But the truth is that now it might be the right time.

Alan

Yeah.

Justin

Um, to try it again and, you know, like form software, maybe that wouldn't have worked five years ago, but now it's like, Typeform is actually old. Now

Mario

Yeah. Yeah.

Justin

we think of Typeform as the new kid on the block, but it's, it's, it's old. And so that that's the other thing is, and transistor benefited from this.

honestly it was actually, it was nice that transistor came out when it did, because then, you know, a few months later, a bunch of other podcast hosting platforms came out, but it was nice being the first of the new kid on the block, like that whole batch, because there was just a lot of people who are waiting for the space to get kind of freshened up. And, you know, they'd been using Libsyn for 10 years and they're like, man, I just, what I like something different than this.

Alan

Especially since, yeah. It's not going anywhere. It's not progressing. It's become like the established it's VC. IBM. Right.

Justin

Yeah. Yeah. It's just like older or whatever. yeah. So Typeform is 2012. It's 10 years old.

Mario

it is. Yeah.

Alan

That's crazy.

Mario

been around for awhile.

Alan

I just said, this still feels like, oh my God, that's new right now.

Justin

know, I think of it as new as well, but it's it's, I think there's a lot of, this is like, like Calendly is 2010 and so 12 years later, not a bad time to start savvy Cal because Calendly spent all this money and time carving out the category, but now there are people searching, Calendly alternatives. And, um, there's just your, your, your pathway to money and customers like for Derek. I think, you know, he could have asked himself. How many people do. I know that use Calendly.

I mean, he personally, might've known 40 people and you just like to make a spreadsheet of all 40 people, and then you just like contact each one, one by one. That's what I did with transistor. So like everybody, I knew I had a podcast, I was like, emailed them and said, Hey, we're about to launch this thing. Would you be interested in switching for an early access price? And that got us our first, you know, a hundred customers probably.

Alan

And that's what you should be doing Mario. Right. Because you've got a launch soon, right?

Mario

I'm taking notes. I'm taking notes.

Justin

Well, and you too, Alan, like I think like, that's, that's the way you could really test out, like really push dot plan is go make a list of everybody, you know, that's using something. And just go, okay, well, I'm going to reach out to these people and see if there's any chance that they would switch. And that will give you your answer.

People would be able to tell you like, ah, like it's different than asking people if it's a good idea, because if you ask people to switch, they're like honest, you know, I ask people to switch. So maybe I asked 200 people if they'd switched to transistor. And a hundred said, yes, um, you know, a hundred people were like, no, it's just, I don't want to go through the hassle or I like where I'm at or your website socks or whatever. Like you, you heard it right away.

And, uh, getting those answers I think is helpful. And you might also be able to, um, I always like pick up on these little anecdotes. So when I was talking to Taylor Ottewell, he was saying that they use base camp for one reason only. So they pay for base camp for one reason only. And that's to do these end of the day. Check-ins like, what did you work on?

Alan

Yeah. I mean, that's exactly dot right there. That's the whole point is end of the day check-ins of what you've done and that's it.

Justin

Yeah, so, well, that's what made me think of it is that if I don't know how widespread that use is, but if, if those are the kind of, uh, anecdotes and things I'd be pursuing, like, uh, you know, if there's people out there that are doing this then maybe I should, you know, be trying to connect with people like

Alan

Right, right. As opposed to trying to convince new people to, to sign up. I mean, this is the thing is like, if you don't already do this suddenly asking, uh, a company of 10 people right today, we're going to start doing end of the day. Check-ins everyone's like, you want me to do what? I already use five pieces of software, you know? And it's kind of like this, this, this hard sell of like getting them to change their behavior.

But if people are already doing this, then getting them to try something new is probably easier. You would hope, right?

Justin

Yeah. Yeah. And, and even like, um, I would, if I was you Allen, I would go to that tweet that I made where I think I shared, oh, I do those check-ins. And in Mega Maker like yellow, green, red, like, how are you feeling

Mario

Yes.

Justin

it tweeted that, like I just tweeted, how are you feeling? But it would be interesting to see how people who responded to that and how they responded. And I don't know what the in is there. Those are the kinds of things I would be doing as I I'd just be like fishing around, seeing like who's already in motion. And is there a way I can connect with them? and you really want to invalidate your idea as quickly as possible. Like if it's not going to work, you want to know fairly quickly.

I know that's hard like Joshua, Andrew tin, and I are working on this other product Meeps and we just haven't found the fit yet. And, I'm, I mean, for me, I, I can take more time on this one because transistors going well, but you know, eventually if we can't find it, we got to cut it loose because you know, you can keep trying to maneuver something and add new stuff and whatever. And if you, if you're just not finding that, that rushing river of customer. Interest it's it's best to just

Alan

Hmm.

Mario

the line outside of the coffee shop, right? Like you, you, like, you usually say, yeah,

Justin

Yeah. Where can you see it? And I'm hoping it's there. I mean, I had some instincts that maybe there was something there. so I still hope it's there, but

Alan

Again, in a similar way. Yeah. You've got to find that that's something about it that, that people that resonates with people, right. It's like building an online community. Well, how's that different from this, this and this and this? If it's something I think I remember you saying something can a. Uh, it clicking for me what you're trying to do with regards to like, you know, memberships with newsletter pay, paid newsletters, I think which okay.

Is there is a segment everybody knows already, but when you say, oh yeah, okay. It's that plus because as a community, whether it, okay, I get it now and it's almost like I need to find the same kind of hook is something that people go, oh, I get it. It's it's like, it's, it's this thing. Right. Um, and as you said, it got already understand that and already be either doing it or willing to do it. Not somebody who you've got to convince that. Cause that's not

Justin

Yeah, I think they already have to be doing it. They already have to be doing something about it. That's the challenge. Like what, what I thought.

Okay. Like online community building is like super hyped right now, especially during COVID like circle had raised all this money and just seemed like every, and I had personally experienced the power of community with Mega Maker and then with this coworking place that we started, and then this meetup that I run locally and I thought, well, this is perfect. Like I have these three use cases and I'd paid for member fall forever. Right. I was one of their first users.

So building an alternative to that felt like, okay, this will work. But what we're learning is the dynamics in that particular space is that there's just not that many people like me.

Alan

I mean, I joined a couple of circle, um, groups, um, It then not sticky. I mean, as in the slack is open all day, it's there. It's okay. I mean, you know, I don't know. It's about 15 slacks. I'll see a dot and if I've got time, I'll go and read it.

Especially if it's one of the channels, which I'm interested in one of the I'm interested, where Circle it's, it's this idea of like, there's a thing over that and you got to log in and there's, there's different accounts and it's just, you just never do it and you'll get the email and you go, okay, you're ready to close it. I mean, at the, at that, that difference between the, a community that feels alive and one that feels like people check in on once a week, it's

Justin

Yeah. Well, I mean, that was our other thought was let's not build another circle. Let's just make it easy for people to get people, to register and pay for slack telegram discord groups.

Alan

right?

Justin

And maybe that's what we need to get back to. But again, there's just the number of people on earth that, are like me that are doing that kind of thing. It's just smaller than the number of people who want to start a podcast, but starting a podcast, the threshold to cross is just less because all you really need to do to feel successful is to record an episode, upload it and publish it. And then you kind of feel like you're a success

Alan

Yeah.

Mario

Yeah.

Alan

if you've gone and got not many listeners, right. It's still

Justin

yeah, totally. I mean, this is the MailChimp ConvertKit advantage too is just really, I mean, if you put out a form and your mom's subscribes and you put out one newsletter, you already kind of feel like you're in the game, but the, the threshold for. Building the kind of momentum it would take to, to start a community is just, or even a local meetup group is just it's a higher

Alan

I mean, I I've seen the same thing here. You know, we started like, uh, a local how can use group and there's, there was a peak when it was like, everybody's going, this is the thing. And it can so quickly just disappear. It's just something that there's like a time and a place for it. And then it worked and it's really difficult to keep that going. It's just so easy for it to just fall apart and just disappear overnight. And it's like a very fine balance.

And I think the same thing applies to online communities as well. Um, but probably even harder because there's not a time and a date where, you know, everybody goes and that's it. So.

Justin

But we know that there might be adjacent, for example, there is, the market for. Online membership directory software is a thing it's much more corporate, much more, um, a lot of non-profits as well. And we could go after that if we wanted to. And, but,

Alan

you mentioned that I was always wondered how does cause transistor supports private podcasts as well. Right. You know, how do you find like companies using that for internal stuff quite often? Or is it still quite niche? Is it, is it quite a strong part of your customer base?

Justin

I mean, there's quite a few, there's a lot of interest in it. Um, and we have, I mean, there's a fair number of people who do it. It's a lot in practice. It's a lot more challenging than I think people think it's like to do it well to do it in a way that actually gets engaged. Uh, to do it once the champion has left the organization. Um, and even like apple, so Apple's paid private podcasting feature. I have to check the numbers on this, but as far as I know, they're pretty abysmal.

I still think there's opportunity in it, like linking up payments to pay a private podcast is something we'd like to do, but it's still not like the rushing water of people wanting a podcast that's in Spotify and apple podcasts. Like that is just a big, fast moving river and private podcasts. there's significant momentum there. but, you know, if I was to quantify it, I would say at most it's 20% of our business, but that's probably Even that's high.

Alan

Yeah, yeah, yeah. Yeah. I mean, maybe there's the whole merger of Meeps and transistor there. The fact that, you know, I mean, when you, especially when you see podcasts, like, you know, atp.fm that have this huge, very active member base, that are listener base that, uh, just as invested in, you know, the back channel as they, I mean, there's the, there's the bulk listeners. And then this is a really active, um, you know, back channel as well, you know, merchandise and things like that.

And it's, it's really interesting to see how that can, um, happen as well. Right.

Justin

The hard thing is, and maybe I'm forming a, a framework right now as we talk, but the hard thing is you can't optimize a product for the top 1% of that audience. And so ATP is like an outlier, but, but it's so tempting to want to do that. And especially in the pro-sumer space. So like. You know, Fusioncast is in this, Transistor is in this, ConvertKit in this Blogstatic is in this, you know, a lot of the Mega Maker type products are in that category of prosumer.

Alan

Hmm.

Justin

So much of your customer base is just getting started and they're going to be able to do steps one through three, and some of them will progress into the 99th percentile

Alan

Very few of them will, right?

Justin

But very few will. And this is like what we're seeing with, you know, for years, people have been asking us for dynamic audio insertion and say, like switching away from us to competitors even. But we saw some trends just by waiting that, you know, people would switch to mega, to megaphone to get, we have to have dynamic ad insertion, and then six months later they'd come back to transistor going, wow, we just didn't use it that much.

Alan

Yeah. Hey Mario, are we going to start selling mattresses? What'd he say?

Mario

Yeah. I'm trying to think here. What, What plan B,

Alan

Um,

Mario

is going to be?

Justin

it's, it's super cool. I, I, I, think it's a great feature, but it's for a smaller percentage of users and in our space, I mean, if you look at ConvertKits, open MRR graph, and you look at, you know, how much new MRR they're bringing in every month and how much churn they're getting. It's a substantial amount of turn and it works for them because they just have thousands of people lining up to their coffee shop every day that want to sign up. But they're dependent on that.

And Transistor's similar, tailwind UI is similar. You just have all of these kinds of pro-sumer apps where you really need a volume of people. Creating accounts every day. Um, and you're going to get a substantial, not, I mean, it's obviously your growth is higher than your turn, but comparatively churn is higher in those kinds of products than not.

Alan

Yeah. I mean, any product that requires you to spend time and effort. I mean, this is the fascinating thing about both, you know, Fusioncast and Transistor, and the things like this is it, isn't a passive thing. You actually have to make a serious effort to make something happen. Right. And the, the, the result of that is, yeah, I've got five people listening to me waffle on for an hour. there isn't an immediate payback.

There is a, there's an internal like, feel good thing, but it's um, so as you said, you know, the market for those people, even creating a newsletter, it doesn't happen by itself. Right. It takes effort and long term thinking to make something happen. And it's, it's, it's a huge barrier to entry for most people. Right. Because they just don't have that kind of, um,

Justin

totally. I mean, if, if I could have built forge, I would have like, that's the perfect business. It's like, it has an incredible amount of utility, like provision my servers for me, but once I set it up, it just like every time I commit to get it, you know, I don't need to log in for

Mario

Yeah. Yeah. it's just provides a lot of, benefit, a lot of value without you having to commit a lot of time to use it. Cause you just, it's just running in the background and whenever you need it, you just log in and do what you need to do. And that's it. I be using it for years and it's

Alan

those products that, that I see the thing on my credit card every month, and I think haven't looked into six months, but I can't get rid of it because I need it That was a great product. It's like, I just pay it because I have to that's it.

Justin

Yeah. I mean, those are great products. And especially once you become an SMB or a medium sized business or a large business, you just need those products. Like those are the oil, those are the grease that grease the wheels of your, of your company. And so, you know, it's a little bit of a harder ask for the marketing person to go to the CEO and say, can we start a podcast than it is for a developer to go to the CEO and say, I need the software to save me hours of time provisioning servers.

And it's like that's a no brainer, you

Alan

Which again comes back to light dot plan. That's like asking everybody in the company to do a thing is like, oh God, it's like, a really hard ask.

Justin

Yeah. That,

Mario

yeah.

Alan

I think is why you're right. Like looking for people who already are doing this or something.

Justin

yeah. You want to see who's in motion and then how hard it is to get those people like, that was the other kind of. light bulb I had, when I was working for a project management software company, I'm doing all this marketing and to learn I'm doing all these phone calls, customer development, phone calls, and it's like, people are like, you know, I demo the software and then they're like, okay, well, this is great. I got to talk to my dev manager.

And then I got to talk to the CTO and then I got, I'm like, we're, we're, not gonna, this isn't gonna work. And then meanwhile, you know, I recorded a podcast with Nathan Barry and he's like, yeah, people just keep signing up for ConvertKit. And it was like, oh yeah, like you just have to convince the person with the credit card who just, you know, it's like a blogger who's at home and wants to reach more people. And they just have their credit card at most.

The only person they have to talk to is their spouse. Right.

Mario

Right.

Justin

Um, and there's pros and cons to both of these, but, the certainly at a certain price point. If you want people to just, finding you on the internet and signing up, for 19 29, $49 a month, you want a certain amount of just volume that comes to you and just does it automatically. And if they need to talk to even, you know, more than one other person then, uh,

Alan

It's a significantly big ask, right. As much as much from a

Justin

well, and you realize it even like now that I have a partner, like Jon does not like paying for a bunch of stuff. And so I have to be very selective, you know, I'm using some of my social capital every time I have to say, Hey, can we pay for H refs? And he's like, well, what's that? I'm like, well, he's like, how much is it? And I'm like, whatever it is 150 bucks a month, 150 bucks a month, you know? Like,

Alan

just do this right.

Justin

he's like, well, can't you just do it another way. And. You know, it costs me something every time I want to bring a new tool on.

Alan

mean, I guess, I guess this explains that the whole, as you said, prosumer market, is that people that a wanting to make their life better, um, through some form of entrepreneurship, even if that's just starting a, you know, a mailing list, um, and are willing to commit it, something to do that, not just like, you know, well, I'm bored one Thursday afternoon or Thursday evening, and I did the thing and I forget about it. No, it's, you're, you're willing to make an effort. Right.

So that, by making that effort, they're willing to pay something for that. So

Justin

Yeah. I think it's underrated because people love having a project, like a project it's you know, um, My wife's taking, uh, a yoga instructors course right now. It's just like a fun project for her to go and do it. And you know, some people start gardening really seriously, and that's like their project. I have a garden, but I don't take it seriously, but somebody who takes it seriously, they'll spend a lot of money and time doing that thing.

And there's levels of this, which go from, this is just a hobby I take seriously, and I have the money to spend. But up to like, this is aspirationally something I want to be either a side business or, a little side hustle or a professional activity. I do like maybe blogging or podcasting that will benefit my career. But won't immediately give me money to like, I hope this makes me a full-time living. Like there's a whole threshold there.

A prosumer type products and I think in the bootstrapping space. It's kind of under, It's massively underrated. It's like people don't talk about it enough. We talk about B2B as if it's like this like model it's like, so B2B is everything from the person who's, selling a little course on the side all the way up to IBM. Like that's B2B. Yeah. It's just, I don't know that it, and, and, like B to SMB, like what is that?

Alan

I mean, this is kind of like goal of like, you know, I'm selling B2B. That was where the big money is. And the pains that come with that is crazy. Right. Or there's, there's, shiny consumer level stuff, which is fun to play with it from a UI side, but you've got to get massive scale and just to have any form of revenue from it whatsoever, but yeah, this kind of, prosumer market. Yeah. that's

Justin

And also to realize like the way we, the way we cut up these categories just requires way more nuance. Like it's not, it's not enough to just say, well, like every indie hacker needs to go after B2B don't ever go to B to C and it's, and it's like, well, we there's a spectrum of opportunities. And the other thing is

Mario

levels.

Justin

all the different levels and the shape of those markets and the dynamics within those markets is what you should really be looking at. Don't look for these broad generalizations, look for the specifics, the specific shape of that market. And if it's a good wave, you should go ride it. But don't just like discount things because.

There B to C or, or look like B to C, uh, in the same way that you shouldn't feel like you've got a nice check mark, just because you're in B2B, B2B is a spectrum and you know, there's lots of bad B2B opportunities.

Alan

Again, like the the difference for me selling to, you know, a, like a local eight person company here is like, even that has a significant amount of back and forth and pain versus, um, you know, selling any form of enterprise sales, which is like, well, I've got six months to a year and I've got to pass all these ISO things. And it's like, it's never going to happen. Right. That both a B2B, right.

There's one type of a business that is acceptable as others, which are just off the table completely I'd have no

Justin

Well, and I'm in, I would love to know for Taylor and forge, how many of those users are hobby users. Developers using it on their own servers at home. And they're just doing it because it makes their lives better. It makes them better developers. They want to support Taylor. Like there's all these other jobs and how much of his revenue comes from actual businesses like Titan who need it to perform, you know, I'm sure there's lots, but what's the breakdown

Mario

Yeah. Yeah.

Alan

but the interesting thing is those, those, those people who are maybe hobbyist right now probably have other jobs, they will go on to, they have a career. Right. So they will definitely take that good experiences with them though, as well. Right.

Mario

yeah,

Justin

And that's the dynamic.

Mario

Yeah, it's a spectrum. for example, I've been using forge for years and, it's a hobby, I guess, in, in some ways, As I've been working on all these side projects and I've been running servers maintained through forge, Fusioncast is one of them. And, uh, you know, I haven't made any significant revenue or no revenue at all from, from any of this, but I've been a customer for years, you know? So, So, yeah, that's an interesting question. Like how, how, what, what are the levels that there's

Justin

And, and, and how do you quantify all of that? So if, if Mario, all of a sudden launches, Fusioncast, and then Spotify comes and buys it for a billion dollars, how would we quantify that investment in Forge when you weren't making any money for years, but then it became a significant part of your journey that led to that thing. You know what I mean? This is why I think we got the, especially the bootstrap community. We need way more nuance when we discuss these things. It actually does matter.

The way we talk about things, the way we describe things, the way we justify things, even in our own mind, these things matter because, um, if you're just going to follow broad cliches, then you know, you're, you're missing all of the actual stuff that real life has made out of, which is sure. at one point I signed up for Memberful and I was not making any profit, but at some point I crossed the threshold with Mega Maker where Mega Maker was making, I dunno, $25,000 a year or something.

And now I think it averages something like 30, $40,000 a year. So previously was I just like a consumer that Memberful shouldn't care about or. Did those years or months I was using it and not really, you know, just as a hobbyist actually lead to something significant. and I think there's a lot of stuff like

Alan

But again, those people that actually started on that path and made the effort to join Memberful and invested time in it. Oh, likely even if not that one didn't work, they're likely to have a path to success more likely than someone who just didn't even try it. Right.

Justin

yeah, exactly, exactly. And at the end of the day, like the real thing, the only real thing that matters is volume. this is a volume business and you need this constant flow of interest, demand and customers. And so whatever you can build that you like building that attracts a customer that you like serving as long as there's enough of those customers coming in the door every day, that's all that matters.

Mario

Yeah. That's the wave, right? The wave in your analogy.

Justin

Yeah.

Mario

I love that analogy by the way. it's perfect. It's so spot on, uh, mark market is like surfing and, uh, that constant flow it's those waves that you you've gotta have a good enough wave to be able to do it.

Justin

yeah. And, encouraging. people to that was the other thing about looking at Adam and Taylor is just getting to see someone riding a bigger wave, inspired me to want to ride bigger waves. It was like, you know, why am I wasting time trying to make this happen when I could have something that maybe isn't that, but is at least something like that, you know? Uh, and there's certain. Again, it's not easy. If it was easy, then I would be a billionaire,

Alan

Yeah.

Justin

but

Mario

about

Justin

it,

Mario

this is easy.

Justin

but I do think there's ways we can observe, like with Meeps, I'm observing. Are we there yet? No, we don't have that natural pull yet. And if we can't find it, we got to let it go. And that's what we're searching for. We're trying things that it's like, if we are just walking around in the woods and we trip over a, uh, slow moving stream, we gotta be willing to move on from the stream and look for the rushing river.

Like that's another metaphor, like when you just want that flow of water and, getting to see it demonstrated for me, like seeing what that looks like.

Mario

Yeah.

Justin

Is the key. It's just like thousands of people, and let's just say for most indie SaaS apps, I think it's going to be, you're going to need hundreds of trials and thousands of trials. If you're not, if you don't have credit card upfront. And I think, you know, transistor probably gets, I don't know, we get hundreds of new trials every month and 75% of those people who start a trial convert to a paid

Alan

Right because you got credit card up front. So there's, there's a there's inertia that already, right?

Justin

That's right. That's right? They,

Mario

More serious about

Alan

Yeah.

Justin

they want it bad enough that they're willing to, you know, put a credit card in and, and, and there's just some products like this, like watch yourself and your friends sign up for things. You know, at one point I was like, I'm not going to pay for a Twitter thread writing tool. And then enough people in my life were doing it. And then I just found myself signing up for Typefully. And it was there's like a momentum there. That is interesting.

And what's frustrating is it's like, it's not equivalent to the amount of time you put in or how complex the product is or, you know, the rules of, why people buy and why people buy quickly and easily. It's just kinda like, do they want it?

Mario

Yeah. There's all different reasons that there's, the, the whole, uh, people like us do things like this , effect, right. To, consider in that as well.

Justin

yeah, yeah.

Alan

And I think that's what, you know, you, you, you mentioned, you know, just kind of like trying to catch the zeitgeists, you know, but basically, I mean, this is why I find Twitter, so fascinating addictive it's this real-time, you know, flow of the world of a, okay. Not everybody, but a good, significant chunk of, trends you can spot they're very early. Um,

Justin

Yeah. And on podcasts too. Like, that's why I love listening to podcasts as people, you know, Taylor, just like kind of offhand saying, this is how we use base camp. what was the other thing? I, I hear people all the time, like, especially in these bootstrap podcasts people all the time will mention, oh, I just tried out this tool or I'm paying for this. Those are to me are so interesting to hear people explain why they just made a purchasing decision.

And that's what we need to pay attention to is, what kinds of things create that movement? Like all of a sudden it's like everybody's buying The Mom Test. Like, why is that part of it is because yeah. And part of it is because it gets recommended and it gets recommended because it has a certain utility, but it also has a certain thing about it that makes it easy to buy, easy to read and then easy to recommend. And I think there are like Typefully has that thing.

Like right now, reading Twitter threads is hot and the wave might not last forever, but you there's, there's people actively searching for how do I write better Twitter threads and, when there's that existing momentum, like people are Googling that already, then you can kind of tap into that, you know?

Mario

Yeah, Yeah, For sure. Justin, we've been going for a while and, uh, want to be respectful of your time. Um, it's it's great. We can go. Yeah, this is great. We can go, we can go on for hours, but

Alan

I am on track with time zones as well. So I'm just getting going. I'm just still waking up. So it's easy to, it's easy to forget that everybody else light at the end of the day.

Justin

well, well, that was good. That was a good part. One you'll you'll have to see if anybody listens to this and then can have you back

Alan

So Mario, we should definitely put this out as like a special exception, rather than catching up with all the others. Let's get this out.

Mario

yeah. Oh

Justin

Yeah. Sorry. We didn't do any updates that I, you guys, you guys, put a microphone in my face and I just talked.

Alan

That was the

Mario

no, it's been great. That that's, that's what

Alan

It makes change from everybody hearing my voice all the time.

Mario

or mine.

Justin

no, this was fun. I, I like, I like getting together like this with people. I haven't really connected with that much, but just like connecting with new people and, to talk like, this is really fun for me. it

Mario

yeah.

Justin

pumps me up.

Alan

Same.

Mario

yeah, And I thought about. I thought about, um, you know, Hey, what did we talk about? She would have like a, like a particular subject or, questions to ask, but that's like the typical stuff. And I thought maybe it's just better to just jump in and let's just have a casual conversation and talk about whatever, you know, talk shop and

Alan

Oh, yeah. Cause cause all of us are really stuck for things to talk about you know?

Justin

Well, this is what's so great. Is this like, Whenever people like us meet up in real life, you know, uh, like there's those Mega Maker real life meetups that we've had, at a conference or whatever is like, it's not like we have stuff to talk about because these are our people, you know, this is what we it's like, just give me the avenue and

Alan

Yeah.

Justin

enough, you know?

Mario

Yeah. I mean, it's the only chance that we get to talk to other like-minded people. Um, you know, with a direct connection, right, because we do it online, all the time, but, uh, opportunities like this where we can actually see each other and talk to each other in real time, it's just awesome. Uh, otherwise, you know, I don't really have anybody around other than my wife, but it's that same, cause she's not in the same kind of circle.

Um, but, other than that, like, I don't really have anyone else that I can talk to him that would understand what's going on in, in this, uh, aspect of my life. You know?

Justin

totally.

Mario

this is amazing.

Justin

Yeah.

Mario

So we really appreciate your time and, uh, joining us today with, uh, our 20th episode of indie maker journey.

Justin

Nice. Nice. Now you just got to make sure you get it edited and published. That's

Alan

let's get this

Mario

I know it's, it's, it's it's been a struggle, but we're, we're going to do this one and then, um, jump

Alan

Yeah, we can get those. So, uh, and now, you know how great Fusioncast is. You'll be at recommended to everybody, right?

Justin

yeah,

Alan

it's just going to release the thing. I've got to end on that, Mario

Mario

Right. I know every episode. No, that's good. Thank you. That's what I need. I need, I need to be pushed. Um, but Yeah. hopefully, uh, we'll get there, um, working towards that. Yeah. I've frozen any work on the product itself. I'm not doing any development at all. Uh, and hopefully there are no bugs that come up, you know, that, I need to jump on. but Yeah. otherwise I'm not doing any work at all on, on any features.

I'm just focusing on the other aspects Of the work that needs to be done so that I can launch eventually so

Justin

Nice.

Mario

Yup.

Justin

us know how we can help when you're ready.

Mario

Awesome. Thank you so much.

Alan

Awesome. Thanks so much for your time, just in a really appreciate it. And that has been super interesting.

Justin

Yeah.

Mario

All right. Thanks Justin.

Justin

Yeah. Thanks guys.

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