404 - MARKETING NOT FOUND with Joe Swenson

Indie AF

May 24, 2026•1 hr 8 min•Season 4Ep. 404

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Episode description

WAHHEYYY

Hallo! Ow do?!

WELCOME TO INDIE AF - An AF marketing chat special!

Sarah Golding here - hello! I am Just coming out of a true busy creator period of producing directing and voice acting annddd interviews for this ere show.

Am Delighted today to introduce the truly wonderful Joe Swenson of BROKEN ARTS ENTERTAINMENT who put out around 125 episodes a year!!! WOOOOOOWWW

That sounds insane

We explore what Joe does to build community for Broken Arts, and how they market and utilise social media to get folks to know their show - some key info about BE -

Across platforms they have 25,000 followers!
9000 insta followers
Social media Tips - be everywhere
Post consistently on YouTube
Encouraging their Actors to promote their works
They had 1.2 million engagements last year - next year aim for 2 million and utilising Patreon!
Think about your # use! WE CHAT ON …i.e. tagging #strangerthingfollowers if your show is a little similar in vibe!
WHATTTT to putt out on the socials
BTS SEEMS POPULAR
LIVE SHOWS GAIN TRACTION - GO BIG!
ONGOING OPEN FUNDING THROUGH SEED AND SPARK
HYDRATE HYDRATE HYDRATE
How how howww to get feedback! Ahh Engagement! THE VOID IS DEEP AND LARGE LARGE LARGE large lar la l
HURRAY FOR THE NEW JERSEY WEBFEST
ONLINE PODCAST PUBLICATIONS YOU HAVE TO HIT!

Joe shouts about The brilliance of some core BAE team>>>

Hannah Lee Defrates - VP
Emily Morse Lee - IMDB
Bernie Horton - Marketing Manager
Cathy Tran - Graphic Designer

AND NO AI NOW ALLOWED!

We talked all things

> Marketing plans - intentional and unintentional

> How they market

>Community awesome

>Being ambitious

>Taking risks

Shows you can listen to

A FRAGILE MIND

CHIASE THE BEAR

JUSTIN THYME

WILLOW HAVEN

And so much more on this site

https://brokenartsentertainment.com/entertainment-hub/original-series/

Things team BE use for socials>>>

UPSPLASH

UNSPLASH

MOTION ARRAY

Joe promoted the art of ‘STAYING RELEVANT’ - it seems key and hitting big event days - ie Shakespeare days and anniversaries of note that you market well can bring folks in.

Please feel free to pop on to the links below to Joe and his teams works

Thank you again for my lovely Patreon supporters - gosh you truly are amazing and I appreciate your awesome very very much! If you want to join them and pin in a few dollars a month to support this work, feel freeee!

Happy Creating all!

Sarahx

Shows and people we mentioned - find and follow!

Gathering by the Gaslight

Theatrical ShenanIgans

Midnight Burger

Nightvale

Allison Cossitt

David Ault

Alastair Stuart new letter the full lid

Fiction Podcast News Weekly #LindsayIsAmazing

THE END