Think you’re special? No one else does.
f you’re trying to sell your creativity, your expertise - your self against the odds - Then you’re gonna have to be special. The problem is creative people, agencies and other businesses selling ideas and intangible stuff are poor at this. Instead of appearing unique, they look the same, sound the same, and do the same. No wonder potential clients think they’re commodities to be compared, contrasted and cast aside. If you’re creative, if you have ideas, if you have a particular expertise, then y...
