Episode 20: Building the Field

Pat Jammet is a bit of a legend in the world of product marketing. After starting his career at Honest Tea, Pat took on Field Marketing at Sir Kensington's, eventually becoming VP of Marketing there. On this episode of In the Sauce, Pat and Ali talk about what founders should be thinking after the push onto the shelves: There's gotta be a team dedicated to the PULL off the shelves by happy consumers. That means demonstrations, coupons, and sampling wherever a potential consumer can be found.

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