Building Requires Curiosity and Empathy
Oct 08, 2020•1 hr 1 min•Ep. 96
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Episode description
Sandro Roco is the founder of Sanzo, the 1st Asian-inspired sparkling water. On today's episode of ITS, Sandro explains why CPG businesses should be built on empathy and curiosity. They also talk about launching in a way that makes sense for your product, how you can save money by digging deep before you work with creatives, and why early feedback is so critical.
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