Building, Community-First

In the Sauce

Jul 28, 2022•1 hr 7 min•Ep. 165

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Episode description

Kevin Lee is the Co-Founder of Immi, the better-for-you Asian American food brand that invented the world's first low-carb, high-protein, and 100% plant-based instant ramen. On this episode of ITS, Kevin shares how he and his co-founder applied principles from their experiences as tech product managers to CPG and built a deeply engaged community. Before they even had a great product.

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