Yeah, three years nine figure business, and one of the things you've done, I've been walking around here now for two days. Brandon has been amazing. Shout out to Brandon for showing me around. Incredible, absolutely incredible. Andrew loringer, we got to give a shout out to him, because without him introducing to Brandon, that I wouldn't be here. So Andrew, appreciate you so much. Appreciate you, brother. The culture on here is absolutely insane. You can feel
the energy when you walk in. The building culture is such an important part of how we build successful companies you have put out there that I will pay you ten million in cash if you can recruit somebody from my company. Is that insanity or that
reality. So, so I lived by that for a while, but then I realized that, honestly, that could never exist or play out. It did. I for the first couple years of my life, I lived by that, to be honest with me, I mean to you, like, like I thought, when you changed someone's life, when you would, when you took someone who was broken and didn't, didn't under had a lost marriage, wasn't a good father wasn't a good mother, didn't make any money,
had no one believe in them. I thought if you took someone like that and you would totally change everything in their life and give them everything and show them a life that they never could ever have. I just thought, like, people like that would stay with you forever. Like, it doesn't like, it doesn't make sense, right? And so that's the way I lived for the first couple years. Like, if you can recruit one of my guys, like, like, it's impossible, I gotta give you 10 millions cash. Like, you can't
do it. It's impossible. My team would never leave me. But then I had a guy quit, and it totally blew me away. And then when he left, I sat back and I realized that I had saved this guy every month for four years, I had talked this guy down from burning his life to the ground every month I I was never going to stop this guy from burning his life to the ground. And honestly, like, I love the guy, like I wish him the best, but like, I could not, I couldn't
have done anything. I always ask myself when somebody leaves or at any point in time, like, could I have done like, What could I have done differently? Nothing. I mean, I physically could done nothing. And so I realized that honestly, like, I'm I've built such an incredible culture. I've built such an incredible life. I give everything to everyone around here. I would die for them. Truly, I put I take care of their kids. They take care of my
kids. Our families are here. We have 87 people on payroll right now, currently we we just, we would do anything. I mean, it's they said, Don't get close to your people. We do life with our people. We do anything. But you understand this, you're around here, you see how close everybody is, the fire, the culture, that's why we scale so fast. They're all, they're not sales people, they're all coaches. They're all they're all me, and they're all younger, and they're on fire, dude, they're
fire. We're obsessed with this development, but, but I can't keep everybody forever. And, you know, it's, it's good to be delusional, right? And, you know, it doesn't hurt when somebody leaves, yeah, it hurts. But at the end of the day, you know, like, honestly, I think, I think 95% of my team will be with me forever. I think that, you know, having the right people around you is a very important part of life, and, you know, I let them operate this
business like it's theirs. I let them build their own brands and everything in it, and that's why we call Elliot army people come
here, because you can change lives. How can a company be a sniper? Well number
one, when you Well, when you change someone's life, 99.9% of people will be indebted to you for life, right? Like, like, and that's what I do. I find people in my coaching program that I change their life and like, I have, I have their back now until death, like I'm with them. Like, I'm, you know, it's, it's just crazy. Like, it's not a career, it's not a job. Like, this is our life. Like, what else would we do? Like to be real? Like, I know you've sold businesses, right?
But, like, but like, I don't ever want to sell this, right? Like, I love this. Like, like, this is what makes me healthy. Like this is what makes me tick. Like this isn't a business. Like this is what made me a good man. This is my ministry. This is all our ministries. Like we all wanted to be good people. We all want. And the crazy thing is, is I always say, God opens doors, humans can't close. You know, when I open door, I try to open
these doors for so long. And humans can open can close them, and things always happen. But the Elliot group, like, it's like, it's our ministry, like, you can't close the doors. We're doing God's work. We're not calling it a church, but we're doing God's work for sure. You have amazing
people around here. I know I met some of them along the way, and I've done a lot of research and done research on you. And one of the things you're known for, and. And I was my cousin, my nephew texted me Andy Elliot, and then he started talking about the six
pack. Yeah, and you made this comment, once you're at this conference, you're speaking on stage, there's a bunch of obese people there on their phones, and you said, we don't hire people if you don't have a six pack, and we'll fire you if you don't have a six pack. True, not really true metaphor, reality number
one, I wanted to trigger the hell out of everybody, which you did, right and then, and it's always good to get a good piece of viral social media content.
I mean, there's nothing better, right? People still, yeah, it was a great viral deal. I gotta
think of something like that, by the way, dude, you gotta give me a little heads up on how I can do that for our business.
But do you know what is genius, and this is crazy, is, uh, well, well, when people aren't paying attention, okay? Like, I don't like it. Like, I like it. Like, if you say you want something, then I believe that you want it. And then when you I see you distracted, like, like, I'm really, I'm kind of confused, right? Like, are we rude, by the way? Yeah, yeah. So, like, so most people don't say nothing. They put up with it. But like, as a leader, like you get what
you tolerate. So like, I'm not gonna tolerate it like you can with all these other speakers you can get on their phones, like you can mess around, like you can, but I'm not. I'm not gonna tolerate it like you came here to grow. You came here to learn, right? So there's, like, 45 minutes I'm gonna recreate your life, so you're gonna pay attention. And so the people that don't, I just thought, you know, like I looked over and there was this person, and they weren't obese, but they were
just out of shape. They were they were lazy. They looked lethargic, like, in the sense, like they didn't care. And so I was like, I was like, Okay. I was like, come here, man, come here. I'm like, come here. And I'm like, okay, so you kiss your kids, your wife, goodbye. You come to this event, you pay this money, you travel here, right? Is that what happened? Yeah, you got two kids at home. Okay, cool. How do your kids eight, six? Is this the example you
want to be for your kids? I'm just asking, like, like, take a look at yourself, right? Not paying attention you left your family to sit here and be jacked around on your phone while you're at an event that you told your family you were going to come to to spend time away from them to get better. Is this your best self? Is this your kid's hero right now? If I call your son up here right now and I ask him, I say, who's your hero? Is he gonna say my dad? I don't think so. And I was like, take
your shirt off. And by the way, I love doing this, because I triggered the hell out of people. And what I say is that go look in the mirror, right? Because at the end of the day, you have to live with you. I don't go home with you, bro. You go home with you, you look in the mirror, man. And if you're not really wanting to look in there, it's because you're you're dodging that guy. That guy is a solution to every damn problem in your life. That guy nobody wants to face. That guy.
The devil does not want you to look in that mirror and own your shit and get your stuff together. He don't want you to don't want you by the training program. He don't want you to go to the gym. He wants you to be lazy. He wants you to live in scarcity. He wants you to be a piece of crap over his dead body. Does he want you to be an example to your children? It is child neglect if you're not an example to your children. Who else should be? Should it be some other man be to motivate my
wife and kids? Should that be? Should that be the neighbor, or is it you? Because most men, it's not them. And so I speak to these men, and I might do listen, if you think your wife's proud of you, you're an absolute idiot. She doesn't chase you around the house, bro. She doesn't chase you around the house. No more. You know I'm saying. She doesn't feel like she's seen by you. She I'm telling you, and it doesn't
bother you. You're a loser. I just get really pissed about this stuff because there used to be a time I thought which men were like the example in a home, and they're just not. They call it this masculinity phase. It's called being a man, okay? It's called being a man and being a very loving man. Like Christians are love like without love, you're bankrupt. They're very loving men who are savages, who protect their home. I freaking hate this. I said this on stage,
your guy one time. I said, you know, they interviewed all these child molesters, people who molest children, and they asked him, What was the number one thing that you looked at before you decided to take a target out on a child to molest a child? And they said, We looked for weak fathers. Look at yourself. Look at yourself. Would someone take would someone think twice about messing with your children because you look like a threat? I guarantee, man, if somebody messes with my kids, you look at
me. You're gonna think I'm messing with that guy's kids. And hey, and I ain't a bully. I'm a loving guy, but it's my job to protect my family. What the hell happened to that? And so I went on this like, era of, like, really, like trying to really beat and and just so you're aware, I wanted to piss people off. I wanted to trigger people. We built an audience of people that go, Dude, I hate that guy, but I watch him for entertainment. And then people going, Dude, I love this guy,
man. I'm gonna become a better man because of this dude. I gotta stay plugged in. And so now we are 2025, the six pack of your fire was like a 2022, thing. I walk into any airport. I mean, 500 people, 600 people, any mall, everybody runs up, and they always come up and they say, Hey, dude, I lost 80 pounds. Bro. I'm like, I'm not a fitness coach. You. I mean, I'm a I'm a business, I'm not even a fitness coach. And they walk up like, Dude, I lost 80 pounds.
Wives come up to me and they're like, Dude, you have no idea what you did for my husband. He's on fire. That era where I went psycho could have been the greatest thing that I ever did. Now, as I got a coach, right? Because I've always had coaches. Dean is one of my coaches. And Dean's like, Hey, man, you know you gotta kind of wear your heart, right? Like, out here where people can see it like, we know you have a heart because how passionate you are, right?
But he's like, people gotta know that you love him, man, you know you're just a little hard, and so if you see a lot of my content now, right? Like, like, I'm trying to show people that I love them, and I make sure that they know that, like, I love them, like, I'm not a bad person, like, I'm not scary, I'm not yelling at you. Look, I get excited. Okay? I mean, you know, winning should be exciting. Okay, changing your life should be exciting. Like, people like,
why is this guy yelling? It's like, Well, dude, like, that's called having a good life. I get excited.
There's a lot of ways to motivate people in terms of how to sell. We'll talk about a few of them. But how is asking somebody to imagine someone kidnapping their family and telling them with a gun on their head, if you don't improve productivity in three months, I'm gonna kill your family?
I think it's brilliant. Yeah. I mean, it's so do I, by the way, yeah, when I heard you say that, I'm like, that's good. Well, because people, like, are just so blocked right on what can happen that, I mean, I was, I used it as an automotive example, but I would say, like, if you're a solar salesman, I'm like, you know, you know, how many deals do you sell a month? And they're like, three. And I'm like, okay, cool, you got three kids. You
got a wife. Let me ask you a question, if I told you I was going to kidnap your kids and I was going to kill them, and I was going to kill them, if you didn't sell 10 solar deals a month, would you sell 10? They're like, hell yeah, I'd sell 10. And I'm like, Okay, well that, why do I have to kidnap your family and threaten to kill them for you to sell 10? Couldn't you have a good, healthy family and go sell 10?
Well, yeah, but Okay, cool. Then why don't you do it's just the point that people just don't push the limit anymore. They don't, they don't. They just do listen, the whole world is full of mediocrity, brother. And so I just, I don't know, it just pisses me off, dude, I like to, I like to trigger people. I like to get them to think differently, like philosophy, like, just think differently. See it from a different perspective. You're one of the
best sales people in the world, one of the best coaches in the world. What are the three most important elements of our success?
Man, there's so many things you mean, like, what makes
us successful? Like your your assets. Coming to Andy and said, Andy, I'm new, you know, I'm I need some advice for you. Just give me three things in sales, well, in success that you know, let's, let's take it two ways. What are the three most important successful in sales, and are they any different if you're not in sales?
Yeah. I mean, I think no sales person is ever going to be successful without confidence. Just, just can't happen. You're, you're dead in the water. Without confidence, without belief, you're dead in the water. And then also, I think a lot of people don't give themselves permission to have a big life. I know that sounds weird. I train a lot of women. They're very good in sales, very
good. I mean, deadly. But most of them never become really successful and make a lot of money until they give themselves permission to start making money. Men are pretty stupid, right? We're like, we're like, oh, we make a lot of money. Let's go. And they're like, we just jump in. But like, women have to, like, reason, like, with, with, like, like, Can I do this? Am I good at this? And they overthink it. If they're just giving self permission to win, they'll kick every guy's
ass. They're just dangerous. So I think, I think confidence, I think belief, you know, delusionally, right? You know, everybody can buy, came to buy, will buy, as long as they do my job, do your job, they're gonna say yes. Don't think about anything else. I promise you, it'll always play yes out in your favor. Give yourself permission to win. I think if
you want to be successful. There will be people that would definitely disagree with this, but I would say number one, you're never going to win long range and success without a good family life, without a good home life, you can't if you don't take care of your home, it's going to implode at some point, and you will start over. And so however far you think you're getting ahead short term, you're going to lose it all. We I watch
every man ruin his family. I watch him, and they don't mean to, but no one ever teaches us how to have it all. You know, that's, that's the, that's the missing piece, that they don't teach us how to have it all. So we are one dimensional. We only think we can have this, but we can't. You know, it's like, that was my biggest struggle. My wife's like, You're so stupid,
you know? So I would say number one, if you want to really be a dangerous competitor, if you be in you were the same in skill, the same in skill, but I had a badass home life, and you didn't. I would smoke you, because in two years, you're gonna, you're gonna get tired. And two, my wife's gonna keep building me up, telling me. I'm a badass. I'm gonna I'm gonna love who I am. I'm gonna be fired up. Get a good night's sleep. I'm gonna be on fire. I'm even magnetic, infectious. I'm
gonna be rocking it, dude. I'm gonna show my team what having a great family looks like. My team's gonna work harder for me than your team will work for you. Dude, my team don't need to look up to anybody else. Hey, look right here. I'm gonna show 'em how to have it all that home life piece is a very important piece to the puzzle that is not talked about enough, okay? And by the way, I'm not telling you not to make money. I'm telling you to be the best in the damn
world. You think your wife wants you to be a loser. She wants her husband to be the best, but they also your family wants to go with you, and so just be present. Be Where Your Feet Are, wherever you are. Be there. If you're at the gym, don't be thinking about being at home. If you're at home, don't be thinking about being at work. Just Be Where Your Feet Are, right? And if you treat something like it's the beginning, there'll never be an end. So I think that that's a
big deal. Like I still look at my wife like it was the first day, like, damn, I want that. And I still do that, and I still keep dating with her. I still keep flirting with her, and people will tell you this crap, and they don't do it. The one thing I love about my wife and no man I think would be able to make it my wife honestly. The reason why is because, like, if me and her aren't getting along, if I'm not on fire with her, right? Like, like, she holds me
to such a high standard. And most people like, I wouldn't put up with that. I know you wouldn't. I know you wouldn't. That's the reason why we're growing so fast, is because I have the best damn accountability partner in the world. And by the way, I think a lot of people underestimate the superpower of the person they're with. Everything that you want is sitting right next to you, but you're an idiot. You don't motivate her, you don't fire up, you don't invest in her. My wife, one day, she said
something. I remember two things she said, and I'll go back to what you asked me. But I was doing a sales meeting. I was firing this team up, and when I was done, I was like, my wife's gonna be so proud of me, dude. That's the best sales meeting I ever did my life. My wife walked over and she goes, I wish I could get some of that. I'm like, she's right. I'm fall. I'm on fire when I take those sales calls. I'm on fire when they call me about business growing.
But when's the last time I went home and told my wife, I'm ready to grow our marriage like crazy? I do that now. So that that was a, that was a that was kind of a big deal, that that woke me up. But so my wife, you can tell clearly, like she's, she's that accountability partner, but like, I was talking to a guy one one night where on the phone, and he was having a marriage problem, and I was like, Hey Brother, listen, man. I'm like, you gotta go and you gotta, you gotta, you gotta see her
brother. She's, she's, she knows you're looking through her. You gotta make sure that you know she feels seen. And I look over at my wife, we're arguing, and she's like, No ways. And I'm like, I gotta call you back. I'm like, Babe, listen. I'm like, that's, that's my job. She goes, I'm not gonna marry a fraud. I'm not gonna date a fraud. Okay, what advice did you give him? And I was like, Well, you know, to she's like, are you looking are you looking at me right now,
like you love me? Is that how you're looking at me? And I'm like, she's like, you're not looking at me like that, but you're going to give me an advice. Do you feel good about that? And I'm like, Why did I have to marry the most dangerous woman on planet Earth, that whole and most men are like, I wouldn't put up with that. I know you wouldn't. I know you wouldn't. That's why your life
sucks. That's why your life will never be what it should be, because your ego and she's just, she's just such a good by the way, a lot of people don't think that their coach should be their wife. It should be like Tony Robbins, because that's cool. Everybody would love if I said, Tony Robbins, my is my coach? No, she's my coach. Dude. She's a savage. She knows me more than anybody. She knows when I'm slipping. She knows she knows your wife knows everything about
you. She knows it. The question is is, have you given her permission to be direct with you? Can she tell you? Do you have ego? Do you fight her for it? And so that was something I learned. So I think another deal is, I think if you're going to be in a relationship at some point in your life, grow and take your family with you, and all the self development you do, make sure she's theirs, also to DS and grow together. And you can independently be a savage. She can inability to be a
savage. And then you guys will be a power couple together, dangerous, great home life. Obviously the relationship to me is, like, ultra important. And then I would say, become a just some skill like or one piece of advice, whatever you're going to do, master it. Most people are a master of none. They've never mastered anything, and that's the reason why they won't be remembered, you know. And I believe in changing people's lives and stuff, and so my mastery is the art of
communication. I'm a sniper. If I can get my hands on you, I'm gonna change your life like. I'm gonna do it like. And so that's my cell is I'm just illusion on that. One of
the things that's made me successful is something I called extreme preparation. I prepare more than anybody for any meeting, any podcast. I can tell anything how important I believe preparation? How important is preparation one? One to 100 how important is preparation 101?
It's success favors the prepared, and it's the cool quote, but it's just the truth. And if you didn't succeed, you probably didn't prepare enough, and then if you did fail, you probably need to prepare harder. Now. Time, you know, like that 10x grant, CARDONE book, he said most people underestimate the amount of effort it takes to be great at anything. And so, you know, you over prepare. Guess what? When is the last time has over preparing screwed you never, never, yeah, never.
Are good looking people more successful at sales than non good looking people, yeah, but people will look at this, Hey, Andy man, like, what if I'm not good looking? What if I'm What if I'm not a model, or I'm not thin, or I'm not we don't have to
be a model because I'm a pretty ugly guy, but I am in very good shape. So it increases my odd of being more attractive because I am in better shape, right? And so, like, again, you know, it's like, I'm not Brad Pitt, but I can work out, get in really good shape. That increases my odds, and, by the way, increases my influence. Okay, like, believe it or not, dude, if I was a fat person right now, 350 pounds, would you be having a podcast with me? Well, it depends. See, here's that the
end of the day, if Jelly Roll were sitting in here, I'd be like, Hey, Jelly man, let's get down with this show. No, I
just wanted you to know I was kidding when I said that, but I was saying like, I know I wouldn't be where I am. I wouldn't be where I am, honestly, because I looked like I don't make good decisions, you know. I mean, if you look like you make bad decisions. You probably do okay, um, but I do want to say something if, if someone was to knock on your door, right now, if they were to, you know, pitch you anything, if they're more attractive, would you probably give them 30 seconds more time
than if they were ugly? That's
why we see good looking female sales reps visiting all the doctors offices. We have a we have a friend, a family friend, who sells pharmaceutical she's good looking and got boops, big boobs, because men like looking at big boobs, and she loves it. She knows it. She's a top salesperson, so yeah,
and you don't have to be flirtatious here. Look, look, this is crazy, but my wife, she's never been hit on, and you basically like, Andy, your wife's lying to you. No, she doesn't get hit on. My wife's a good looking girl. She's awesome. She doesn't get hit on. She doesn't have that personality. My wife is a very like direct business person, like, awesome, communicator, loving person who is non flirtatious. And so, like, you can be attractive, like, as a female, and you don't have to be
flirty. And people like, Oh, I get it. So you're like, a slut, or you're flirting. No, dude, no, you're attractive. Like, I think everybody should understand that. Like, you chase or you attract, yeah? And, you know, and so take care of yourself, right?
Yeah. And I think physical drives, I think physical attraction is so important in a relationship, right? You need to be attracted to to your mate. And then then you see people, okay, you're once in good shape. Now, one person is very obese. And you look at these couples sometimes, and I think, how is that going to work
out? I think it ain't working out right. Screw right
then. So tell us about the divorce diet, right? I mean, it's what happens when you get divorced and someone is not in shape, and you're thinking about all right, the next time I'm getting naked with someone, I better better have that six pack, or I better not be as fat as I used to be. Yeah, no. I mean, well, you see the right motivation. Well,
no, but you see it all the time. And dude, I'm I honestly believe that being in great shape is one of the best feelings in the world. It really is. It's just, it's just one of the best feelings in the world. And I'll just, I think anything that makes you feel good, I think you should do a lot of and I think it, I think it makes you feel amazing when you take good care of yourself and you look good.
The most enjoyable thing in the world is having sex. Yeah, and you do it, right? I guess, for sure. Well, you said, if you're not having sex with your spouse every day, then you hate yourself. Is that really true? Well,
I mean, at the end of the day, dude, I mean your wife, I mean again, I'll go back to this. But your wife said, I'm not going to have sex with any other man for the rest of my life. I give myself to you and she's not having sex with you, I mean, the deal is, is that you didn't keep your word, man, you promised her the ride of a lifetime. You know, it was cool when you guys got together. And you know, again, probably other things are more important than her. She knows about it. You
guys aren't having sex. You're becoming roommates. End of story. Your kids are gonna have a marriage, just like you guys do good job. My
rabbi told me something once a long time ago. He said, If you're not having sex with your wife, you're having sex with somebody else. And same thing for her that.
Well, somebody listen, the devil. I'm gonna tell you this for sure, me and my wife have sex every night. And a lot of people are like, man, that's extreme. Oh yeah, yeah, we're pretty extreme. But, I mean,
I read that like, I'm thinking, Is there a night where you just want a night off, you got to replenish, you got to you got to just re just, I mean, it's just hard. I mean, physically, it's hard. I mean not Do you want me
to tell you what's hard me and my wife, no matter what's going on, if, if we have sex, no matter what's going on, no matter what problems we have in our life, they all disappear and we sleep great together. And so I'm never going to let the bet the devil come into my home. Them and come into my bed, and even if, like, we're not, like, I mean, I don't know, like, I want to have sex with my wife. Like, I don't understand I don't need, I mean, I get, I guess everybody's built differently.
Does that make sense? Yeah, and like, I just, I hunt my wife. I just do listen, something happened when she stood by my side when, when the FBI came in and I got in big trouble, and then when she stood by my side through all that hell, I understood that I pleasing the wrong people our entire life. I have been kissing everyone else's ass my whole life, and she is the one that's going to be by my side when I freaking die. I am an absolute piece of shit. I owe her my life. And
guess what? Like, just like, somebody would save your life in a war my wife, my wife saved my life. And so, like, I know, like, most guys don't get it, but like, that's how I view her, like she might she my best friend, and I obsessed with her. I love having sex with her. I love her being a great mother. She's my best friend, she's my counselor. She's the CEO of our company. If you were to talk to her, right now, you see, she's a savage bro, like she's an animal, but she's, she's the
heart of our whole company. You ever heard of
the Urban Dictionary? Never heard the Urban Dictionary? All right, I'm gonna shout out to my buddy Robin McGee on this one, I'm going to read you something for the Urban Dictionary. You ever heard the word nippons? All right? Nippons are the state of obvious protuberance of the nipples, or ones nipples are visibly hard due to cold weather, friction or possibly physical arousal. Talk to us about your wife pregnant and pinching your nipples
well. So I love this actually funny story. And she was pregnant with her son, Ian, first time she's pregnant, right? And I'm at work, and I come home and she's just like, in this, like, miserable state, and she's and by the way, like, not being negative, she's just, like, very uncomfortable. And she's like, You caused this, right? And I'm having your son. And she's like, I'm gonna pinch her nipples. She's like, that would make me feel better. And it was funny, because we cracked
up, right? And I'm like, All right, baby, whatever make you feel better, whatever it is, and, dude, she pinched my nipple so hard, dude, I remember it was it's just me and her. We lived out at Lake Texas element, which is in between Oklahoma and Texas, this small lake, no one's around. There's no social media. It's 2009 there's nothing. We had no friends. It's just me and her cracking up. We're best
friends, right? And at that point, the rest of our life, to this day, anytime she's going through something, she's like, it'll make me better, feel better if I pinch her nipples. And so she'll just grab and pinch my nipples, and she does it just as, like a joke. When something's going wrong, she's like, come here. No, no, you didn't look you're like a puppy.
There's the puppy pad, and you piss next to the puppy pad, there's the hamper, and you threw your clothes on the ground right next to it, and I gotta go pick it up. So come here. I'm gonna pinch your nipples, and people will laugh, dude, and, you know, and people don't like seeing people have fun. They don't like it. But
people, people comment on I mean, I question, I it's a question because I think it's important to have playfulness with your wife. Yeah, and I always be so serious, but people make fun of your hard nipples all the time online. I love it. Everyone's talking about Andy's nipples,
bro, they make fun of my short, short dude. They make fun of everything. Listen, at the end of the day, what happens is that when people hate themselves, right? And, by the way, hey, listen, my nipples are always hard, right? But when people hate themselves honestly, like a lot of times, like, I make people question themselves, and they don't like that, right? Like, I'm talking about my wife, and some guys, if his wife was watching this podcast, he be like, Babe, don't watch that
crap. That guy's a loser. Yeah, I get it, dude, I get it, man, don't
you? Don't you love the haters. Oh yeah,
no, they I wouldn't. I wouldn't be this far without him. And I understand what Grant Cardone said when I read it, and he says, I wouldn't be this far without you. Can't.
Thank you enough. Well, the fact that we're in this state of social media, right, which is a big part of the world now, because everybody's on their phone all the time, if you want to really have influence and you want to build your brand, you're going to have to understand how to hack the algorithm, which we do, and it gets around 100 million views every 30 days. The haters help me get my content to travel to my followers, My believers, and so thank you. Like, honestly, like, I'm
grateful. The more they say negative stuff, the more engagement I get, the more comments I get, the more that the algorithm is like, Oh man, something's going on here. Let's show more people. And so I'm super grateful for it. Honestly. Like, I mean, listen, I've been, I've been made fun of my whole life. So like, like, I have a pretty good life. One of
the things that's hard. For us to see, too, is when we live in a toxic world, what we have to do, and sometimes you don't even realize that you're in it. So what's your advice when there's someone gnawing at you or criticizing you behind your back, and you just have to deal with these people, you really don't have to deal with them, do you? Yeah?
Like, honestly, like, I know this sounds crazy, but like, I've never, never, I've never had somebody walk up to me and say anything to my face. I don't
have the courage. I don't know. I just Well, I mean, you look like a badass
public everywhere, like, dude, like, by the way, I want to say something like, I'm not, I'm not like a fighter or something, right? Like, I work out. I'm in the gym. I take care
of myself. I mean, I mean, I wouldn't be afraid to defend my family or something like that, but, but like, you know, like, like, people don't like to see people come up, you know, people don't like to see people change, you know, like, because I made all these mistakes and I was like, an underdog and stuff like, like, like, I love seeing
people correct their life. Like, like, that's what a good leader is, is like, man, you know, you can change, but, but the problem is, is that when people make those changes, like, people don't like it, it's, I think it's because people put boundaries on themselves, right? Or maybe I put boundaries on you, on what I thought you were possible, like, what you could
do. And then when you go outside those boundaries, I'm like, Screw you, dude, you know, but, but the end of the day, like, I've, I've never had any issues, man, like I'm out in public every day, like I don't have a bodyguard. I mean, we're all strapped and have guns. But like, I've always carried guns. Everyone here has a gun. We got, we got hundreds of guns around here. If you want to the LA group, there's machine guns and whatever you can call them.
Everywhere. There are semi automatics or weapons in every corner of this place. And we love it. We live in a state, beautiful state of Arizona. We love weapons.
What's wrong with the human condition? Because so many people are unhappy for others who become successful, or especially massively successful. Well, again,
I just think that. I mean, I just think that people you know, like, if I see you win, then I'm just like, Screw that guy, right? I mean, that's pretty easy for me to say, Dude, I don't like you. Dude, who do you think you are? You think you're cool coming in here with you and your girl. You think you're cool, like, I just hate me, bro. They don't hate you. They you just you make them question themselves. And so that's why they hate you. That's why, and they don't really hate
you. Matter of fact, I'm going to give you this real quick, because I know that you'll get this and because being successful in business as you're going to build your social media now you're going to get things like, like, it looks like this. It goes, I hate you. I wish you were dead. I hate watching your stuff. I hope you drowned. Like, this is my social media like, like, my DMs. I get people to tell me, I change your life every day, but then you get these hateful ones. Yeah, we
never respond. We never, I don't ever reply to anybody.
You don't engage these people.
Engage with nobody, bro, no. And then I mean, I might have said thank you before to somebody like over something, but I don't engage with anybody. Never comment to your haters. Never, never come down there. You're here, bro. You don't go there, but they're in the comment section. And you know, everybody's different, but that's my deal. And But then one day, it's like marketing the right message to the right person at the right time, they say, Hey bro, I hope you'll
accept my apology. I want to tell you that I've been really hateful for a long time. I've been mean. My wife had just threatened me that she's going to walk out on me. My kids don't like me. I've been in a really toxic relationship with myself. Your videos really inspire me to be a better man. It's just that I was living in darkness. I'm finally making a decision today to change my life. I gave my life to God, and I want to tell you that I want to, you know, be inspirational, like you one day.
I want to help people. And you know, please forgive me. I know you probably will never see this, but forgive me, you know. And I just say, Hey, man, we love you like we believe in you, like whatever you need. We got you. You know, it's cool, dude, I don't hold nothing. I was, I was a piece of crap for a long time.
One of the really cool things about my show is I got to meet amazing people, people that admire, people like you, that motivate and inspire me. And what I learned, shockingly along the way is all these immensely successful people, including you have a coach, you coach, you've coached. I mean, you're gonna come up on a million people at some point pretty soon, and yet, and you're one of the best coaches ever, and you've got a
coach. And as I'm thinking, I've been coaching people for 25 years, and I want to get into a formalized training program. We're gonna have a class as I hope, to do some of what you guys are doing. And I say to myself, I had the most successful, one of the successful money managers on my show. Graham Weaver runs an $18 billion private equity firm. He's been getting coaches his
whole life. He goes to Tony Robbins seminars, and I interviewed Tony, as you know, a couple weeks ago, and I'm saying to myself, like, I should get a coach. Shouldn't everybody get a coach? And what do you say to people or. Making $100,000 a year and say, I can't really afford a coach. Well,
you can't afford not to have a coach at the end of the day. Everybody, I say, there's two things that'll ruin a man's life. And by the way, this could work for women too, but I mean, because my audience is about 80% male, Okay, number one, having the wrong woman just and you say, what does that do with having a coach? Well, if you have the wrong woman, you're not going to make it. If you have the right woman, you're going to kill it. Okay? Number two, not having a brotherhood.
Men have to have a good man in their life if, right now you and your wife are fighting, okay? And you called me and I'm going to say, like, dude, dude, your wife's incredible bro. Like, you know how lucky you are. Like, look your perspective on this situation, I promise you, is skewed in some way, shape or form, and I'm going to tell you this. Like, don't let this trigger you. Don't like this bother you. Never get emotional, okay? Like, if somebody was to hurt her, you would kill him.
Like, don't hurt her. Like, that's not who you are. Go back home, even if it wasn't your fault, tell her you're sorry. You love her. You're the protector of your home. You're the man. Go take care of this. Okay? You know this already, though, but now I I told you, okay, go take care of it, bro. We love you. Have a good day. You're gonna go home and you're gonna make your life right? That's it. And this is done if you call the wrong guy, he says, You know what, dude, I'm gonna
be honest with you. I've never told you this, but I don't really like her anyways, bro, she I think she's been using you the whole freaking time. I'm being for real, man, you deserve way better than her. You shouldn't have to put up with that crap. Bro, listen, Come, come Come meet me down here at this bar. Let's talk about it. Brotherhood. Okay, so a coach, to me, is like having a brother, or whoever it's having somebody, it could be a male, even teaching a woman, or a woman
teaching a man. It doesn't have to but I call the Brotherhood is like that person that you can call that's like, dude, like talking life into you, and then, by the way, like helping you troubleshoot issues, you know, because I always say you're one step away from being in the
wrong shoes. You're one step away from being in the right shoes and and getting you to the next level in life, the people that you currently have in your life, if you look to your left and your right, you probably don't have somebody that's trying to pull that next level out of you. That's what a coach does. Dude, basically, like, I'm just giving example. Like, if you paid me, you would pay me to give you an edge and figure out how to get you the next level.
And you know what? A lot of the times a coach ends up helping you in areas that you didn't think that that coach was gonna help you in. So it may be like, because you've made a lot of money, I may be like, Oh, this is gonna help me make more money, but in the end, you actually helped me have a better marriage. You helped me be a better father. You helped me like myself, more. You help me process information. I got to hijack the way that you think. And I'm like, Oh my God, what's
that worth? I mean, holy cow, dude. Now you want to talk about making money? That's stupid. Now we're doing everything at a really high level, and so great, great people don't want coaching. They demand it.
Why is one of the most important jobs of a coach that piss people off?
Because sometimes you know people, people need to get, they need to get I always say this like my wife knows how to trigger me, right, like she knows how to trigger me. And so a coach's job to me, is to trigger you to grow. Uh. Kobe Bryant, Michael Jordan had Tim Grover. Tim Grover would know how to poke Coby to get him to play better. Look, dude, nobody's gonna get better by kissing your butt doesn't help any jobs to help you get get better, which is why you're paying them. You're paying them
for growth. Let's talk about
what it takes to work for you, and it's really not for you. It's with you. I hate it in my career where someone said, Oh, Randy works for me, it made me feel like shit. They're putting you down. You had a team. Your team is incredible. What does it take to work here?
Values, number one, standards, values, and you have to have a good heart. Period. All the rest can be taught. Most of my sales people here that work here, they were not coaches. They were not in the high ticket coaching space. They weren't they weren't enough. No, none of these people here have ever worked for a
coaching company. They were people that were inside of my coaching company, that were the greatest students, that had the biggest transformations that I fell in love with, and then I was like, Oh, I'm like, A P I'm like, a collector of people. I'm like, Oh, these are my people. These are my family. This is, you know, this is my, this my this is my chosen family, basically. And so, like, we all
have the same values. Here's what I'll tell you, is you and your wife get along really well, because you guys have alignment. I have the best wife in the world, by the way, yeah, but you have alignment though, like you guys both align with the same stuff. Even when you don't see eye to eye, you still align. And so me and my team, anytime that we don't see eye to eye, we grow through suffering, but we're always in alignment. And so I think that was the key, is that we hire from alignment, and we
hire from a good heart. You can't. Give someone a good heart
as part of the interview process, here, you ask someone to share three things with you that they've never shared with somebody before. I like to ask you to share three things with me that you've never shared with anybody before. Man,
I'm pretty open book. It's probably got to be out there somewhere. Man, I don't know. I think I've shared everything, bro, like one of my wife, one of the things my wife always says is that, like, I just share everything, and the reason why is because I'm just not afraid of anything coming into the light. Once I decided to become, uh, an influence for people, I knew the enemy was going to attack me, so what I did is that I emptied all the bullets out of the enemy's gun
as fast as I could. Does that make sense? It just told everything. And I said I didn't used to like me either, but like, come meet me now and tell me you don't like me. Like I was that guy. I wouldn't have liked him either. I didn't like him either, but come meet me now. So I emptied all the bullets out of the enemy's gun, and I told everything when I decided to start my coaching program to everyone, there is nothing that anyone knows about me that I haven't sold, and people say we
don't like a private life. I don't have a private life. I've decided to be an example for people. It's working. Yeah? You're killing it. Yeah, so, but, but I wanted to share with you. Like, I almost wish that I could have something, but I'm my wife would be like, oh, good luck with that one. He tells everybody everything, right? And so, like, I wish I could make a make up something, but I've shared it all. For
me, one of the most important skills that anybody could have is the ability to knock on someone's door, go up to someone, shake somebody's hand and cold calling. How critical is cold calling to our success? Super important.
The ability to master a stranger is probably the number one skill a human can have. Master a stranger, walk up to someone you don't know and start a conversation. Be Be kind, be polite. It's the most valuable skill on planet Earth. If you can learn that, you'll you can write your own check. And
what's the advice to somebody who says, Yeah, we have a summer intern program. We have 32 kids Andy every summer. It's a teaching internship, eight to six and one of it, and they work on my beaches company. I have a company called Sandy s, a, n, d, e, it's a Yelp for beaches. Essentially, we've cataloged over 100 over 120 categories of data for more than 140,000 beaches in 212 countries. So they all work on our company.
And I tell people, one of the assignments in the summer is you have to go out to strangers on the beach. You have to do what's known as a sandy dance. Well, what's a sandy dance? A Sandy dance is for you to go and demonstrate to some stranger, some crazy ass dance that people laugh at and think it's funny, that you think would go viral in a Tiktok video and get them to do it. And everyone looks at me like, Oh my God. Like, I cannot do that. I'm gonna quit. This is
terrible. I could never do that. And I say, you know, you're going to go do it. It's not it's not an ask, it's a requirement. You're going to go do it. And we have this rehearsal in the parking lot of the building, and everyone's, you know, very stiff. And I said, Man, that that's not funny at all. Everyone's giggling and everyone's laughing, and they all go out. And I said, You got to create 10 videos. Everyone come back with 10 videos. You are required to come back. I
don't care. Two weekends, three weekends you come back with 10 funny videos. We're gonna go through those videos. And everyone says it's life changing for them to be able to go up to someone on the beach, to someone who's enjoying the sun, don't want to talk to you, and then for you to go do something absolutely crazy and get someone else to do if you get someone else to do that, that's an incredible skill.
Facts, it's amazing. Life changing. Life changing. Yeah,
they're just breakthroughs, huge breakthroughs. At the end of their life, they'll look back and they'll say, I changed my life on that beach. We're at
the end of the show right now, and I always end the show with a game I call fill in the blank to excellence. Are you ready to play? Sure my number one professional goal is
my number one professional goal is. Man, anytime I say number one, I'm fighting like 9 million answers in my head. My professional goal is to probably be a great example of human excellence for the rest of my life. Whatever my personal goal is, probably be the greatest daddy and husband that's ever
lived until I die. The biggest lesson
I've learned in my life is, listen to your wife. She's always right. The one thing somebody should say to themselves when they wake up in the morning is I believe in myself. The one thing that they should say to themselves when they go to sleep at night is, bet against me. I dare you. My biggest regret in life is
not listening to my wife sooner.
Probably wouldn't be in trouble. My biggest fear in life is probably
letting myself down when you were younger, probably now, like i just i. I'm finding new levels every day and like I don't ever want to get comfortable. Do you
ever get down? No, never have a down day. I just
don't want to lose my edge. It's impossible. I've got my I'm so good at developing I've developed this edge that i It can't be beat bro. I have every area in my life
dialed. The most prideful moment of my life is, it's prideful. Is that a good pride or bad pride? I never thought about it that way, good
and bad? Yeah, because I know, like some pride is bad, but then, like some pride so prideful would be probably, my kids are born like that was. That was a really special
gift. Craziest thing that's happened in my life is, I would say,
probably getting another chance at life that was pretty crazy. You know, I thought I was gonna be in the car business till I die, if you'd have told me. I mean, I 50x my income in three years. I mean, you know people that do that, but it's like getting striked by lightning.
The funniest thing that's happened to me in my life is probably
looking at pictures of me whenever I was fat with hair, which
we should see that the best advice I've ever received is the greatest
gift you could ever give yourself in life, is spending time working on yourself. The worst
advice I've ever been given is people like you don't make it the most I've ever bench press is
I kind of hurt shoulders, so I think probably 225 pounds is all I've ever lifted.
10 years from now, I'm going to be ripped. 20 years from now, I'm going to be jacked. If you could pick one trait that leads to somebody's success, it would be one
trait. One trait, communication, art. The art of communication, the
most important trait that's contributed to my success is persuasion, influence. The one thing I've dreamt about doing for a long time, but haven't, is I'd probably
give my wife a little bit more sleep, like she don't ever get to sleep. My wife says success to her would be to sleep in. My amazing wife sitting right there, I'm gonna be and I'm gonna be hearing this. She's like, are we ever gonna sleep in? Oh my god, I'm gonna be hearing this for rest of my life. But my wife says that's what the definition of success is, to her, is to sleep in and I'm like, she's like, and we're still not successful. If
I had to coach one person in the world, it would be, it would be my son. You have an opportunity to coach
your son, but that's who it would be, though, is my son, like I'm coaching him, but like, it's him, like he's, he's he's my only son.
If you could go back and give your 21 year old self one piece of advice, it would be,
don't be around the wrong people if
you're President Trump today, sitting in the over office. The next thing that you would do is
make it mandatory to make kids be able to start doing push ups and sit ups and the the stuff they used to do in in class when we were young, I did you had to, used to be able to you guys, everybody had to do seven pull ups, 50 crunches, and we had to be able to run a mile in under eight minutes. Like that was mandatory for kids. I don't remember what it was called, but I would say that goes effective immediately. The
one question you wish I had asked you but didn't, is, I don't know. Man, you asked a lot of questions. Do you have any questions you want to ask
me one regret you have in your life?
The one regret I have in my life is probably, and I'm gonna answer this in an easy way, but the most profound way. I don't have any regrets, because at the end of the day, I wouldn't be the person who I am today without living the life that I've left so far, that I've
lived so far. But if you could change that, if I could, if I could change the one thing I think I would have learned at an earlier age to build healthy relationships and learn lessons from my past and know that I have the ability to change at an earlier age, as opposed to as I get older and more mature and more into self assessment and reflection and learning and devoting to improving myself to be the best person I could be, I would have started a lot earlier.
That's a big one. Anybody watching this falling in love with learning yourself is a superpower. There's
a problem too. And I know I was very successful and made a lot a lot of money at a young age, and people think, okay, that's so great. And you have everything in the world, and you really, most people would want to be in that position, right? 99.99999% of the people in the world would love to be in that position. But it also doesn't allow you to develop as much emotionally as you would if you were building a business over a long period of
time. And also, as weird as it sounds, it also creates very significant problems and relationships around you. It creates familial issues, which people have all kinds of unrealistic expectation, friend issues, unrealistic expectations, jealousy, envy, backstabbing. And I think as I look bad at it, as I look back at it, I if I had been 56 today and not 32 years old or 33 years old when I made a lot a lot of money, I would have handled situations very, very different.
Way, and I would have not given a shit what people thought of me, which today I don't. Then I did, yeah,
and, you know, back then, and I love that, back then, we didn't have the ability to watch a podcast. There were no podcasts didn't exist. So if I would say, if you're lucky enough to watch it,
you know, just doing it changed my
life, yeah. I mean, when I made it, I mean, our company went public a year after we started the company. Our company was worth $14.4 billion the day that the stock trade went up to $35 billion I think 490 days after we started the company. And, and it was, it was craziness. And you look around, you say, you know, this can't be happening to me and, and you really don't know who to talk to. And there weren't a lot of people in similar situations who had been that, who were your
age. There were only a couple, and I'm not going to name who they were, but I remember having these conversations sitting at this guy's $30 million house in Malibu, young guy, well known guy, and I said to him, Hey, man. Said we're talking about high class problems that are
real world problems. And I said I it'd be weird for people to listen on the microphone on this conversation, because they're high class problems, but it comes, like I said, with all kinds of responsibilities and pressures that people don't think about. And everyone's looking at you on our microscope, everyone's waiting for you to act like an asshole, everyone's waiting for you to be arrogant, everyone's hitting on
your word. Everyone's just waiting for you to make a mistake, and everyone's talking about you. Back then there was, there were no unicorns. It was very rare. And you're that guy, and you're walking to a restaurant and you know, all your peers, highly educated, the lawyers, the investment bankers, you know the whisper and just being on that microscope wasn't very comfortable, and just want
to crawl into your shell. And what I learned along the way too is just, you got to be yourself, be the same person, and stay humble. I think at the end of the day, I think all my friends will say one thing, and again, I made a lot of mistakes. I'm sure pissed people off. I know I piss people off, and I'm sure I've acted I know I've acted very, very badly, but the one thing that I've done is I've stayed very grounded, stayed very
humble. And you know, you talk to all my boys back in the day, friends from college high school will say, you know, I'm definitely the same exact person I was in
that's good. Love it, man, appreciate it. You're amazing.
Andy, appreciate you. This is awesome. You.