Cutting Through the Noise

In Reality: Lessons from Leaders and Entrepreneurs

Dec 02, 2020•26 min

--:--

Listen in podcast apps:

Apple Podcasts

Spotify

Download

Listen to this episode in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

Imagine launching your new product coinciding to the week of the lockdown due to the pandemic. The year 2020 has thrown us a curve ball and everything has changed; consumer behavior is no exception.

In this episode, we chat with Bruce Wilpon and Tomas Larsson, co-founders of EBBS, a brand-new craft beer brewing company and Fountain, a CBD infused premium craft sparkling water.

We'll learn how Bruce and Tomas developed their brand, finding the white space in a crowded category, together with the importance of applying optimism and humor in finding solutions. Listen in as Bruce and Tomas share their entrepreneurial journey in taking a brand to the market in the age of the pandemic on today’s episode.

Connect with Bruce and Tomas: EBBS (https://drinkebbs.com/) and Fountain (https://hellofountain.com/).

Support us by sharing or reviewing our podcast series. Recaps and the link to each episode can also be found on our blog, The Achievement Index (https://blogs.nyit.edu/the_achievement_index?tag=Podcast)

For the best experience, listen in Metacast app for iOS or Android