Beyond Classroom Learning

In this episode, our host John Rebecchi Ph.D. (M.B.A. ’83) is joined by Cristina Seaman, associate adjunct professor of management and marketing studies and founder of Sprinkle Me Desserts, a successful home-based bakery company.

We’ll discuss how Seaman turned the challenges posed by the pandemic into an opportunity to transform her passion into a successful business. She will walk us through her strategies in starting a business from scratch, developing a budget, and conducting market research, and will offer tips on achieving profitability goals. We'll also learn why the willingness to take actions and risks is crucial in an entrepreneur’s journey.