Hi everyone and welcome to our podcast in Good Company. I'm Nikola Tangen, the CEO of the Norwegian Sub-On-Welfare. This podcast I talk to the leaders of some of the largest companies we are invested in so that you can learn what we all and meet these impressive leaders. Today I'm speaking to Njensen Hwang, the founder and CEO of NVIDIA, the world's most valuable chip company.
It is NVIDIA which is shaping the artificial intelligence H. They are powering the chain GPD and other cutting edge AI technologies. We own over 1% of NVIDIA, translating into 38 billion kr owner or almost 4 billion US dollars. Now what's next up in artificial intelligence? How is it going to change the world? Will it lead to unemployment? New jobs? And how will it change your life? I'm very excited when I record this podcast but wow, when I did a preparation for this incredible.
You really are in the middle of all the important things which are happening in society just now. How does it feel? It is gratifying and rewarding and I'm happy for our company to be able to contribute to so many different areas of science and society and so it is a thrilling time. Now you delivered, well you had delivered actually the first supercomputer to open AI some years ago. Tell us about that.
We were just getting into artificial intelligence ourselves and we're working on autonomous vehicles. We were imagining what kind of computer has to be built for this new way of doing software. The audience probably know by now that artificial intelligence is a computer that works with software programmers to write software that is refined from data and that software is impossible for humans to write.
It is a gigantic body of code and it requires a special type of computer and so when deep learning first came along we reasoned about how it would fundamentally change computer science because the early effectiveness of the first deep learning network that we, the industry a lot of people saw was Alex net and Alex net was designed for computer vision and its effectiveness was so incredible.
It shattered records and shattered the effectiveness of computer scientists of several decades and it was a piece of software that required NVIDIA's GPUs to produce and we were so inspired by that.
We reasoned about what kind of computer, what kind of software is this, where can it go, what kind of problems can it solve and what is the implications to everything about computer science from chips to systems, operating systems to data centers to networking to the algorithms all the way to applications.
We came to the conclusion that a new type of computer had to be created and we created this new computer we call DGX is a deep learning system and it's a AI supercomputer if you will and I delivered the world's very first one when I announced it that we were building it for ourselves. I thought that some people would be interested but it turned out a lot of people were interested and so I delivered the first one outside of our own company to open AI.
What were the big breakthroughs that you had to go through to get there?
Well the way that the software is written, it processes a giant amount of data to find patterns and relationships, patterns and relationships in the data and the data is one's is errors and somehow using these architectures of deep learning models and the way that the deep learning neural network is constructed it was possible to scale into very large models, very large networks and process a gigantic amount of data looking for patterns and relationships.
So the question is what kind of computer would be good at that and so we reasoned through the computer architecture and came to the conclusion that every aspect of the computer has to change from the way the processor is designed. Our GPUs, our graphics processors which simulates the world was a almost perfect starting point for understanding the world. A graphics chip that was designed to simulate the virtual world as it turns out is fairly good at understanding the world.
The mathematics is similar but yet the size of the amount that size of the data and the amount of computation necessary to do it to find it to go through all of that data is enormous and so we broke it down chip by chip and the CPU was no longer the ideal processor and so we evolved our GPU to become a deep learning if you will, a artificial intelligence processor. The PC architecture is suited for personal computing but it's not suited for giant AI systems to learn from data.
The IO has to change, the networking has to change. We bought a company called Melanox so that we can change the way computers are connected and the way computers can work together. Instead of maybe a handful of CPU cores working together, we have millions of GPU cores working together to process the data to find patterns and to learn what is called a representation to learn the language of the subject that you're trying to learn.
You can be learning the language of music, you can be learning the language of human language or the language of the world, the physical world, the learned computer vision, we can learn proteins, we can learn chemicals, we can learn all kinds of things now. All these things, what were the biggest challenges? The biggest challenge is that the problem space is gigantic whereas an application for a phone can fit in a few gigabytes or a PC, a few gigabytes.
The software that we're talking about here, ChatGPT is 100 in, well, ChatGPT3 is 175 billion parameters and each one of the parameters could be a floating point number. Plus 175 billion parameters just for the neural network math, not to mention the applications that sits around it. This is a giant application that doesn't fit on any phone, doesn't fit on one PC and it takes many computers working together just to run it.
It takes a giant data center to learn from it and it takes an entire, you know, it takes a large number of computers just to run it. So this type of application has never existed before and so every aspect was changed. We literally re-architected everything of computers that we know of from the ground all the way to the top and so now these AI computers are unlike anything that we've ever built before.
Because the performance needed is so great, it takes weeks and weeks to process the data so that we can learn from the data and learn its representation, learn the model if you will, the model of the subjects that you're the world model that you're trying to learn from the data. It takes so much time to train these models that if you could even shave half of the time off its measure in the weeks. You mentioned GPD3, what's the progress from 3 to 4 just in terms of complexity?
Well, the complexity is hard to estimate because OpenAI hasn't really described it but there's a great number of new breakthroughs. One of the ones is the fact that it can learn from both language and images at the same time. Just as with humans, we learn more about anything if we could see, if we could, you know, read the words and see the images.
And one good example is if you've only seen horses and you've never seen a zebra but I told you that a zebra is like a horse but with black and white stripes, the fact that you have knowledge of both modalities, images and language allows you to connect the two and learn something in your brain even though you imagine a zebra in your brain even though maybe you've never seen one actually.
And so the ability for us to learn from multimodalities is very important and GPT-4 has learned that capability. You mentioned recently that we have now reached the iPhone movement for our division intelligence. Over the last 40 years or so that I've been in the computer industry, we transitioned. We phase shifted. You know, at first slowly and all of a sudden abruptly just like water turning to ice or water turning to vapor.
At first the temperature kind of, you know, increases linearly and on the off-sun at some phase shift, the structure of the molecule changes all of a sudden and instantly something happens. It happened when we went from many computers and workstations, client servers to personal computers. The very first four or five years it grew linearly, all of a sudden Windows 95 came and everything about the personal computer changed. And yet the personal computer was introduced some 10 years before that.
And the same thing happened with the internet. The first five, six, eight years scientists and researchers were already using the internet and an off-sun one day Mosaic came along, Yahoo came along and bam, there's a phase shift in the way that the internet was perceived and used. In every single one of these transitions, then cloud, then the iPhone, the mobile cloud. In each one of these transitions the computer itself is programmed differently. It's easier to program.
Let me give you one example. A number of mainframe applications in the world is not that many, but the number of iPhone applications is over five million. And so the fact that there are so many applications must suggest that it's easier to create amazing applications. And it's absolutely true. The applications we have on iPhones and the mobile devices is surely beyond expectation, beyond imagination just 30 years ago. And yet people are creating these applications obviously very, very quickly.
So the programming model has changed. The application capability has changed and the reach of the computing has changed. And so let's apply that to GPT. Let's apply that to artificial intelligence as we know it. The way that you program this is just with human language. This is the only computer, this first computer in the history of humanity that everyone can program the computer to do something. And there's no programming language. You don't have to use basic.
You have to foretran, Pascal, C, C++, Java. You don't have to use any of those programming language Python. You don't have to learn anything. Which is really good because I tried to learn Python Luster and it didn't quite work out. Two things that I don't have to sing at the, at the, at the, at the, at the, at the, at the number of programmers in the world who just increased from, from tens of millions to several billion.
And so we've, we've narrowed, we've narrowed, if you will, we've democratized computers, we've democratized computer programming. And we've closed the gap between the half and the half not access to technology. The technology divide has now been, has now been closed. One of the implications of these democratization, when you democratize technology and you put in the hands of, of almost everybody, you empowered everyone.
Look at the number of applications that are coming out now that are based on chat GPT, where people are connecting it to applications, making the applications better. People are, are using it to write stories, create music, write programs. So instead of writing a program, you tell chat GPT to help you write a program. You tell it that the problem you're trying to solve and it writes you a Python program where you write, it writes you a, you know, a SQL query.
And it might even, well, it even creates a website for you. And so if you want to go into business and you don't know how to create a website, you can now just tell chat GPT to help you create a red website. You describe what you want and it connects it all up for you and it's operating. And so here's a computer that can help you write programs, solve problems, empower you. And so that's one of the greatest things of democratization of technology.
We now put this amazing tool in the hands of everyone. What do you think you would do to society? Well, the first thing that's going to happen is our productivity will go up. Any profession that relies on knowledge and the access of knowledge, the application of knowledge will now be boosted. And so if you have domain knowledge and most companies in the world has very, very deep domain knowledge, it's the reason why there are companies.
Where domain knowledge can now be put in the hands of their employees and apply and access and apply it in a much more rapid way. Of course, there's a lot of mundane information tasks that are now, if you will, commoditized. And it's automated.
You know, we're one of the things that's really incredible about artificial intelligence and the reason why this is definitely going to be the next industrial revolution is instead of producing steam to electricity instead of mass producing physical things, we're not going to be producing the most valuable asset, the most valuable commodity that we know as society, information, knowledge. And so the production of intelligence is going to be what all companies do in the future.
We have, in video, has AI factories, we put data into it and improved software and the software's artificial intelligence, improved intelligence software comes out every single day. I go to sleep and it keeps producing it. And we keep refining more data. We keep improving the software. The software helps us design chips. It helps us operate robots like self-driving cars. It helps us do computer vision for quality inspection.
It helps us develop software that helps us design and manufacture chips better. And so every company will be able to do that for their own particular domain. So I think the next industrial revolution is going to be about the production of intelligence. And for industries that relies on intelligence, our productivity will be insanely boosted. And of course, there will be some jobs that will be changed. There will be some jobs that will be created.
Right now we're creating a whole lot of jobs for our artificial intelligence data scientists and people who understand this field. Of course, some jobs will be displaced. And so we have to make sure that as a society that we understand what this technology is and take advantage of it as fast as we can so that we understand it and apply it to social benefits. How much do you think productivity could increase on the basis of this? Well, there's a few ways we can measure it.
So let me give you a couple examples. One of the hardest things that we do in our company is designing chips. The chips that we build are the largest chips, the most complex chips, the world builds today. No singular entity builds such large, enormous semiconductor chips. And these chips are simply impossible to build anymore without artificial intelligence.
And the reason for that is because the number of transistors and the way that we can connect up those transistors, the combinations is so insanely great. And because so many people work on it, the optimization of the mathematics, the optimization of how to place, it's kind of like imagine a New York City. It's a thousand times bigger than New York City.
And you're trying to figure out how to organize a New York City from the ground up such that it is the most optimal placement of every single building. And then you have to understand where the traffic goes from building to building. You have to understand which buildings associated with other building and what buildings are necessary to support certain buildings and certain infrastructure. Where do you put the parks, where do you put the restaurants?
It's insanely complicated as you can imagine. It's the number of combinations is off the charts. And we can't solve these problems anymore without artificial intelligence. So on the one hand, it lets us do things that we can't otherwise do. On the other hand, let me give you another example. We as artificial intelligence right now to try to better understand climate change.
In order to understand climate change, you have to simulate the weather a lot more quickly because you're trying to further extrapolate the implications of climate out in the distance, not just tomorrow, but ideally next month, next year, next 10 years, next 30 years. So in order to do that, we have to do weather simulation a lot, lot faster. And so we've created our artificial intelligence that helps us simulate the multiphysics of weather.
And we're already simulating weather now, 10,000, 50,000 times faster than you using numerics. And so that's another way of thinking about productivity. When you can do something 10,000 times faster, you're doing a 10,000 times faster. One last example. The single greatest expense in our company is software engineers. And now with Microsoft's co-pilot, you could, and they've estimated that some 40, 50% of the software that's now written and get up is produced by AI.
It's a little bit like text completion. It's a little bit like grammar correction in our word editing documents, except this is for program completion. And so the AI can suggest based on what you are written and what you intend to write. It can write the program for you. So if you could imagine the single most expensive population at Nvidia is now amplified by a factor of two, that's incredible. And so our is, our is, we're going to improve the productivity over engineers by a factor of 10.
When you talked about complexity, being 1,000 times to complexity of New York City, that you put in on what kind of area, what's the, how big is one of the chips? Rich chips are probably, comparing it to a stamp is, it's a couple of inches per side. And what is, what is a couple of inches per side? It's kind of like a, it's smaller than a coffee, you know, coffee cup, a coaster, probably, a two thirds, the area of a coaster, if you will, just to get put in perspective.
The R&D budget for it is probably something like $5 billion. And then, you know, it's, it costs more to build one of these generations than, for example, the build rocket. And, you know, there are a few budgets very high. When you put together everything you said about productivity gains, when you look at the whole society, how do you think this could drive productivity gains in the whole society? If you would have put a number on it. I don't know how to do that.
But one thing for sure, the, the countries that don't have, act, don't have the richness of, of computer scientists and, and haven't benefited as greatly from the enormous capabilities of computers. This should be a reckoning moment for them. This should be just an extraordinary opportunity for them. The up and coming economies, the up and coming industries.
I think India, Southeast Asia, Africa, these are, these are regions and economies that I think has a real benefit from artificial intelligence, enhancing the capabilities of the entire industry and their, and their economy and then, you know, driving productivity to the limits. And so I, I think for the rest of the world, for the developed country, it's the ability to reduce costs that's incredible, not to mention, accelerating everything that we do.
So when you look at the most important problems that AI will solve over the next five to ten years, what are they? One of the most important ones is digital biology, drug discovery. Just as we've learned the language of humans, we've now learned the language of proteins.
And we've learned how to understand proteins and we've learned how to, from the desired function, the protein is a machine, the biological machine, the way that is connected, the amino acids, the chain of amino acids, and the way that it comes together, the 3D shape of that protein determines its mechanical functionality, if you will.
It's kind of like, you know, the difference between the shape of a motorcycle and the shape of a car and a shape of a, you know, unicycle, the fact that there are different shapes, there are functionalities different, apply or en hammer, the functionality is different because of their shape. And so proteins have different shapes and different functions.
We can now, from the desired function of a protein, synthesize other proteins, other potential proteins that have properties that are maybe better for temperature or better ability so that we could, and it goes into a bloodstream better or maybe we can use it to synthesize energy from light. Maybe we can break down plastics.
Maybe it could break down oil leaks in the ocean or, you know, whatever the interesting problem is, we can now use protein machinery and protein engineering to go help solve that problem. I think that that's tremendous and incredible potentials. We can understand the language of chemicals so that, and now that you can understand chemicals and proteins, you can understand their interactions and do a better job discovering drugs.
You know, drug discovery still costs enormous amounts of money and takes a very long period of time and our success rate is very low. And so now we can improve the odds of that.
And so drug discovery is one, the other ones climate change, all of them, understanding the impact of human factors to climate change, predicting climate change and the climate effects in regional climate impact, whether it's extreme, whether in the Gulf of Mexico or the number of fires that because we just have so many dry days in Northern California, climate change has a different impact in different parts of the world.
And you know, people are interested in an average climate change, but not really. You know, people want to know what climate change has an impact on them and their local economy and their agriculture and their water supply and the quality of life and the impact of extreme weather and so on and so forth. And so we want to have a better understanding of the future of climate.
And by doing that, the side effect is that the algorithms, the mathematics that we, and the way that we do computation of physics can have a tremendous impact in just all other physical fields in reducing the amount of computation necessary to do it. And so on the one hand, we use, we have the ability to predict climate. On the other hand, we'll use less energy to predict climate. So that artificial intelligence makes our possible.
We have Bill Gates on the broadcast recently and he talked about, you know, personal agents in a way like a digital personal assistant. How do you see that? Well, we'll have personal digital assistants. We'll have a group digital assistants. Maybe we have a study group and we have a digital assistant to help us.
We'll have a company, a digital assistant of all kinds, somebody who is a digital assistant for HR or somebody who is a digital assistant for IT, somebody a digital assistant for, you know, for programming somebody who just wants to, you want to understand, you want to, you want to model our company's business or model the potential effectiveness of a new product or a new service or, you know, and so there will be digital assistants of all kinds.
How close are we now to artificial general intelligence? I think Microsoft said that they have seen some sparks of it. What's going to happen here? Well, I'm anxious to see the paper and it's 150 pages. And so I'm looking for, I'm getting, I've downloaded in one of these weekends, I'm going to go through it. Intelligence about perception, reasoning and planning. We have done an extraordinary job with perception and we still have a long ways to go.
In order to really have the goal of perception is to create a model of the world around you. A model of the world around you in a static form but also in its dynamic form. You know, what if I did this, what would happen to that? You know, we do this all the time. Today, the conversation is you're imagining if you ask this question, it might lead to this answer which leads to another question which leads to another answer. And we do this in human interaction.
We do this in company and industrial interaction. We do this all the time. We have a mental model. Some of it is supported by simulation, a mental model of how the world behaves. We have to go create that model of the world. And there are so many different worlds. There's the world that is the human scale world, but there's the world that is molecular scale. There's the world that's atomic scale. And then there's of course, there's the world that's galactic scale.
Each one of these worlds are described sometimes by different physics. At some level, you have to go to quantum physics. And all of these understanding these different worlds all matter. And so the first thing is just understanding the world. The second part is how do you reason through problems in a way that achieves the objectives but are supportive and within the realms of your core values, your principles, keeping other people safe.
That's explainable, interpretable, and that's in a transparent way. How do you reason through all of this with those things in mind? And then how do you come up with a plan that is efficient and cost effective? All of the things that we do as humans and as industries. And so those three, those steps, if you will, AI is making tremendous progress along that entire arc. Robotics is making great progress. And that's understanding the world and being able to plan your motion.
We're making great progress in autonomous vehicles. We're making great progress. A chat GPT, obviously the fact that it can take a problem that you described and be able to break it down into a computer program. Obviously, suggest it has the ability to reason through several steps. It might not be able to reason through as many conceptual steps as we can. It is surely demonstrating the ability to do some early level reasoning. And so the progress is quite fast.
Changing your attack a bit and zooming in on the ethical side of this. Now we just had a letter recently from a thousand really well respected people who said it's time to slow down, think, and reassess. What do you think about it? AI is a very powerful technology. It's a very powerful technology because it can perform tasks and do things that are of great value. And technology that has this level of capability, obviously, can also be applied to do hard. And so regulation is necessary.
We regulate serial for God's sakes. We should regulate AI. This technology, of course, is moving very quickly. And so it's sensible that regulators really have to get engaged and understand technology to the best of their ability. But put some guardrails in, put some regulation in so that technology can advance in a way that's helpful to society and not hurtful. Have we got any guardrails in place now? No, not really. Not really. Who should put them in place?
Well, the same people that governments, there's really no choice. But for governments to step in and regulate this, we regulate food, we regulate drugs, we regulate transportation, we regulate industries, the creation of chemicals, the creation of materials that could be toxic. We regulate just far-reaching. We regulate electricity, we regulate communications. We regulate the broadcast of television. There are certain things that you can't broadcast.
There should be certain things you can't generate. Generate to AI generates information. There's certain things you can't generate. On the one hand, it's hard to regulate people expressing themselves because of open speech. However, it is possible to regulate what information you produce and so the regulation of the production of things and now we're producing information using computers, you can regulate that. There are many things that you can't regulate.
When you look at this arms race, we are having now in AI and powered by your technology. Are you afraid? Whatever power of technology there is, we should try to democratize as the best we can. If it were to land in the hands of one company, it's obviously less good than being available to everybody. It's less likely that in the near term that AI is going to displace our jobs, it's more likely that someone uses AI is going to displace our jobs.
The same thing could be taken to all kinds of extremes. When a new technology that comes along that produces so much productivity gains, whether it's the steam engine or heavy machinery, it gave us super power, a tractor, gave us super power, forklift, gave us super power, human strength. Now we have this capability to give us amplifier intelligence and help us solve problems a lot more quickly.
We've got to find a way to use that technology as soon as we can, but make sure that that technology is available to everybody who would like to use it and regulate it as soon as we can. You said it should be democratized, but of course, OpenAI was meant to be open. Now it's turning into a commercial product. You were more guarded when you talked about the specifications. There's a little less disclosure about the underpinnings of it. How do you read that?
Well, that's a company choice of theirs, and they have the right to do that. In me time, there's a great deal of AI research that's still done in the open. The number of large language models that are available in the open is quite abundant. It's not about access to the technology that is keeping anybody back. It's simply the willpower to go and the insight that the technology is at a very close to useful, useful state. That insight was terrific.
The insight that between GP2 and GP3 is a very useful product. The difference between a marginally useful product to an incredible useful product, that was a great insight. Those are the same insights that led to the iPhone or that led to the PC, that led to the Internet. Before each one of those that led to Google search, the insight that led to each one of those innovations is really about timing.
Technology was invented early on, and it was even cultivating and brewing in certain circles for quite some time, and yet the innovators are the ones that realized the timing is now and to jump on it and industrialized it and turned it into a really great product. TragicPT is unquestionably the single best software product the world has ever made. By that definition, let me defend that. A great software product is something that does amazing things and surprisingly amazing things.
A great software product is also easy to use. This is the easiest product to use on the planet. Anybody could use it. Over 100 million people have used it, and there's no instructional manual. You don't read anything. You just start typing into it. If it's not sure what you meant, it asks you questions back and tells you that it's not sure you just keep talking to it with whatever language you use. It produces amazing things, surprising things.
It is the single, most useful, best application in the world of a written. How is this going to change geopolitics? How is it going to change the relationship between the US and China? Hard to say. Hard to say. I think there's a genuine arm that can come from fake news that's being generated, fake information that's being generated. That could cause real harm, the same harm that's currently happening in social media and fake news. Some of it is generated by human.
Most of it is generated by human today. You could imagine that this AI has a better ability to detect human generated fake news. This technology also has the ability to generate fake news. Both of those possibilities exist in abundance. Changing tech here. Let's talk about the young Jensen. Who were you when you were young? Let's see. I was. I'm not saying you're not young still. You're really young. Statistically, among the other side of that hill. Let's see. I was focused. I was curious.
I was a perfectionist. I wanted to do everything well. Worked hard. I would say those things characterize me. Do you think it's understood how much hard work they go to do? Great achievements. Oh, yeah. I mean, the amount of hard work. There's hard work and then there's insanely hard work in order to be. In order to be. And where are you on that scale? I'm on the insanely hard work. What does it mean? What does a day look like? I work every day. There's not a day that goes by. I don't work.
If I'm not working, I'm thinking about working. When do you take off in the morning? I wake up at five o'clock and the moment I wake up, I start working. I work every single day. There's not a day that goes by. I don't work. When do you go to bed? As early as possible. I'm in bed probably. I'm asleep probably by 9.30. And I like my sleep and sleep is really important to me. What do you do to relax? What do you relax? I relax all the time. I enjoy relaxing at work.
Just as working is relaxing for me. Solving problems is relaxing for me. Achieving something is relaxing for me. The most relaxing is just hanging out with my family. Doing anything is relaxing for me. I relax in a whole bunch of ways. Reading about things that's important to me is relaxing to me. Just hanging out with my family is relaxing. I relax in a lot of different ways. I'm pretty relaxed. What do you read? Let's see. I just read Chip Wars. I skim through a lot of AI papers.
I don't understand all of them. I try to read everything that's of curiosity to me. You started a VDI in 93. You were 30 years old. If you were to boil down the essence of the success, what type of characteristics is it that the company has that makes it so successful? Your perspective about the future has to be on a fairly long arc. Pretty important. And it has to be somewhat directionally right. And we were, I would say, absolutely directionally right.
Now, the question is, along that direction, there are a lot of different paths. And those some of those paths would have been easier if we had better skills. I didn't know how to be a CEO and nobody in the company knew how to build a company. We didn't even know what a PC looked like at the time. I never even used one before. And so there were a lot of things about the company that the skills that we didn't have. We had to develop those skills. How to raise money. How to organize the company.
How to recruit people. Those were all skills that we had to develop along the way. I think that those skills are probably skills are learnable. I think the attitude of an entrepreneur and attitude of somebody who does something new is how hard can it be? And my attitude has always been how hard can it be to learn PC. How hard can it be to build a company. How hard can it be to hire people. How hard can it be to create an organization. It turns out all of those things were super hard.
All of those things were super. It turned out it was super, super hard. But I think you want to go into it with the attitude. How hard can it be? And so when we got into the journey of artificial intelligence, we got into the journey of scientific computing, we got into the journey of autonomous vehicles. We started with the attitude, how hard can it be? And so if it's a solvable problem, how hard can it be? And we reasoned about everything from first principles.
And if anybody could do it, I'm sure we could. We could. And we'll just learn as fast as we can. And so I would say we didn't have any of those skills. But if I had to boil down what led the company to be successful, our vision was right. But the character of the company is probably the most important thing. The character of a company is what makes it ultimately successful. And how resilient is it? How does it deal with adversity? How does it deal with learning?
When it's presented with new assumptions, if the conditions change, how agile is the company? And when the world changed around us continuously. Those values, the learning, the agility, the ability to change, how do you install those values into the company? You talk about it, you teach it, you live it. And video is really fortunate. As a long-term successful company, we have excellent chance. And the reason for that is because we suffered so greatly in the beginning.
For the first 15 years of our company, it was one adversity after another. And then after that, there were adversity after another. But the company was able to deal with it. The first 15 years, the adversity, were incredible. Maybe five, six, seven times, it was existential. What's the key to coping with adversity? I think in the beginning of a company forming the corporate character, the corporate culture, it's people. It's the people's resilience. It's the character of the people there.
Unfortunately, there's this, a company is made of people. And it's not made of the document that describes the culture. It's not made of the document that the inscription of the core values on the building. That's not what makes the company's culture is the people.
And how the company overcame existential crises, how the company overcame the incredible adversity that it was presented at the time, both in the agility of the people, the cleverness and the creativity of the people, the ingenuity of the people, and then also the will of the people, the helpless times that our company has been presented with challenges, and the willpower, the utter incredible ability to suffer, willpower, to be able to do something even in just extraordinary pain.
That is corporate character. In 2003, it stand for it. You said, well, will to survive, exceeds almost everybody else will to kill me. Yeah, right. Exactly. Where does that come from? Well, I think everybody's upbringing is unique to them. I've just always had that. It's pretty hard to discourage me. And if I believe in something, I'm just going to, if I believe in it, I'm just going to keep on doing it until it's done, until we're great at it. It's hard to determine. It's hard to distract me.
It's hard to discourage me. In my mind, it's always how hard can this be? And it turns out, every time I say how hard can this be, it turns out it's incredibly hard. And I'm surrounded by amazing people helping me. And it remains incredibly hard. And last question, what is your advice to young people? Well, there are a lot of things to learn. I would just advise be a learner. But probably the best advice that I can imagine is, think from first principles. Don't worry about anybody else's advice.
I've been given a lot of advice over the years. Some of it have been very good. Most of it has been irrelevant. And the reason for that is because the advice was either an opinion. It was perspective of the time. It was based on wrong assumptions. And my advice would be, think for yourself, think from first principles. And a lot of people say, find something you love. I don't know about that. I guess I've fallen in love. And many things that I do. I loved it when I was a dishwasher.
I loved it when I was a bus boy. I loved it when I was delivering papers. I loved it when I was waiting tables. I've loved every single job that I've ever had. And I loved every single day and video that I've ever had. And I just learned to love what I'm doing. And so I guess it's probably harder to find something that you love. But it's easier to fall in love with what you're doing.
And once you fall in love with what you're doing, because you just desperately want to do a good job at it, it's easier to do a hard, it's easier to do a well and do it hard. Well, I think that's a beautiful place to end. I have to say this has been one of the most intriguing and interesting conversations I've ever had in my whole life.
And I think, you know, when we look back at this time, 20 years from now, 30 years from now, you could potentially have been the person who's changed the world the most. I enjoyed our conversation a client. Thank you so much. And thanks for the opportunity. Keep it up. Thanks. All right. All right.