Few people understand like Scott Grove the importance and impact the growing field of marketing operations can have on a business. Scott is a marketing, technology, and operations thought-leader with over 20 years of experience at brands like Expedia, GoDaddy, Zillow, and now Heap. In this episode, we chat about how marketing operations can (and should) fundamentally improve how a business communicates with their customers and what kind of mindset someone looking to break into the field needs to...
Mar 14, 2022•33 min•Season 2Ep. 4
On this episode, we’re joined by a longtime friend and familiar face in the email marketing industry Scott Cohen. After spending years on the agency side, Scott’s since been running email and CRM programs at 1-800-CONTACTS, Purple, and now SmileDirectClub, where he’s the Director of CRM Lead Conversion. He’s also on the board of the ANA’s Email Experience Council and was named the Email Marketer of the Year by the organization in 2021. We talked about the evolution of email marketing, Scott's un...
Feb 26, 2022•33 min•Season 2Ep. 3
Persado is a content generation and decisioning platform powered by artificial intelligence. Using machine learning, The AI platform uses sophisticated AI, data science, computational linguistics, and ML to generate targeted messages by leveraging the world’s most advanced language knowledge base of more than 1 million tagged and scored words and phrases. In this episode, Will Devlin speaks with Persado's Alex Olesen about how the company unlocks insights from consumer behaviors before and after...
Feb 16, 2022•24 min•Season 2Ep. 2
Affinio is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in any consumer data set. Affinio's co-founder and President, Tim Burke, joins host Will Devlin for the Season 2 premiere of IN GEAR to talk about their journey and how they're helping big brands use their data more effectively.
Jan 13, 2022•31 min•Season 2Ep. 1
The MessageGals, India and Danielle, chat all things ESPs, changing industry standards, and next-gen platforms with special guest and industry expert, Chris Marriott. They may or may not also dive into whether aliens exist? Tune in to see how out of this world MessageGears gets today!
Aug 23, 2021•26 min•Season 1Ep. 12
Customer data platforms (CDPs) are among the most buzzworthy topics among marketing technology users and enthusiasts in recent years. Lots of companies have already invested in a CDP, and many that haven’t are looking to do so in the near future. Still, there’s confusion in the marketplace about what problems CDPs alleviate and what the real definition of a customer data platform should be. That’s part of what martech guru David Raab, founder and CEO of The CDP Institute, set out to clarify. In ...
Jul 21, 2021•20 min•Season 1Ep. 11
Last week at their annual Worldwide Developers Conference (WWDC) event, Apple announced a set of new privacy features for the upcoming iOS 15. Perhaps the most controversial (at least according to Marketing Twitter) is called Mail Privacy Protection. Apple asserts that MPP is designed to prevent “third parties” from accessing tracking data in email, primarily through tracking pixels placed in the message code. Apple says the new feature will “prevent senders from knowing when [users] open an ema...
Jun 14, 2021•22 min•Season 1Ep. 10
Marketers strive to deliver the right message to the right person and the right time. Over the years, technology has been able to help them reach the right person at the right time, but in 2015, Parry Malm saw that there was still a major gap in being able to help marketers get the right message. Soon after, Phrasee was born. On this episode of IN GEAR, India and Nick (on his final IN GEAR appearance) speak with Parry about how Phrasee helps businesses generate fluent, human-sounding language at...
Jun 02, 2021•43 min•Season 1Ep. 9
Data (and understanding how to use it effectively) is the lifeblood of an organization. Marketers want to work quickly and do things fast, and going through I.T. to get access to the data they need can be slow and painful. On this episode of IN GEAR, India and Nick speak with Rishi Shah (CEO and Co-Founder of Digioh) about how SaaS tools will continue to move to models where they don’t store data, in order to make it easier and better for both I.T. and marketing. Also discussed: Controlling comm...
May 19, 2021•30 min•Season 1Ep. 8
Customers don’t experience data, they experience content. The mission of Movable Ink is to provide tools that connect data with the right creative and deliver it at the right moment for customers. In this episode of IN GEAR, India and Nick talk with Lalit Chopra, SVP of Product, and Bill Reinwald, Director of Business Development at Movable Ink about how marketers are delivering data-driven creative in real-time at scale. You’ll also hear: How to manage loyalty programs and branding elements whi...
May 05, 2021•33 min•Season 1Ep. 7
On this week’s episode, India and Nick speak with career technologist and tech entrepreneur Dan Roy, who founded the enterprise customer marketing platform provider MessageGears after career stints at Delta Air Lines, Accucast, PGi, and more. The gang talks about: Why the world needed another piece of marketing technology in 2010 Where the idea behind why MessageGears would work came from What the biggest challenge is in building a company as a tech entrepreneur Where marketing tools and technol...
Apr 15, 2021•28 min•Season 1Ep. 6
In this episode, India and Nick are joined by Rachel Bradley-Haas and Alex Dovenmuehle, co-founders of Big Time Data. Together they cover why businesses are moving to a warehouse-first approach when it comes to storing and activating data, the future of data management, and what has accelerated the push to modern data warehouses in recent years. Plus, India has an ice pack on her face the whole time and Rachel and Alex have the best lightning round yet.
Mar 30, 2021•51 min•Season 1Ep. 5
Sageflo's Head of Growth, Bernice Fung, joins India and Nick to talk about what distributed marketing is and why it's crucial for businesses to allow local operators to connect with their local customers while still upholding corporate branding and messaging guidelines.
Mar 09, 2021•28 min•Season 1Ep. 4
On this episode, we'll discuss three major trends to watch for in 2021: the growth and takeover of SMS, with introduction of RCS and 10DLC, marketers propelling the continued industry shift towards modern and cloud-based data warehouses, and shifts in message frequency - enterprise marketers reigning in messaging with smaller companies growing at a high rate.
Feb 25, 2021•31 min•Season 1Ep. 3
Join India and Nick as they speak with Will Devlin, VP of Marketing at MessageGears, and dive deep on the recent company rebrand, how to take your company through a brand overhaul, and marketing themes for the year ahead.
Feb 25, 2021•31 min•Season 1Ep. 2
Our inaugural episode is a fun, casual discussion, as Nick Ziech-Lopez (Director, Product Marketing) and India Waters (Senior Growth Manager) lead an eclectic holiday-themed panel on successful (and not-so-successful) holiday marketing strategies, how to plan for holiday volume surges as a technology provider, and great examples of holiday-themed creative and what makes them work so well.
Feb 25, 2021•33 min•Season 1Ep. 1
