Jessica Baldwin-Philippi, “Using Technology, Building Democracy: Digital Campaigning and the Construction of Citizenship” (Oxford UP, 2015)

Jessica Baldwin-Philippi is the author of Using Technology, Building Democracy: Digital Campaigning and the Construction of Citizenship (Oxford University Press, 2015). She is an assistant professor of new media at Fordham University. Baldwin-Philippi’s book fits into a larger Oxford series on Digital Politics which has been featured on the podcast in the past. She uses an ethnographic approach focused on understanding how political campaigns in 2010 had incorporated various technologies. She also collects original data on specific digital strategies, especially social media. But the book is not just about technology; Baldwin-Philippi tries to understand how campaigns shape citizenship and democracy through the tools they use.