Improving Your Digital Marketing, with John and Cliff

The improving Your Digital Marketing Podcast by John and Cliff is designed to help small and medium sized business owners to know how to market their business digitally to improve revenue and to gain more clients/customers. John and Cliff have collectively more than 35 years serving clients in digital marketing.

Last refreshed: August 19th, 2025 at 5:49 AM ⓘ

Follow this podcast in the Metacast mobile app to refresh it and see new episodes.

Follow on

Apple Podcasts

Spotify

RSS

Podcasts are better in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

The Dark Side of Digital Marketing - S1E4

Summary In this engaging conversation, Cliffy and John delve into the complexities of digital marketing, focusing on the prevalent issues of fraud and mismanagement within the industry. They discuss the alarming statistic that 75% of clients have been ripped off by digital marketing agencies, emphasizing the importance of transparency, proper website design, and the necessity of owning one's domain. The duo also highlights the pitfalls of paid advertising and the critical role of hosting in webs...

Aug 06, 2025•49 min•Ep. 4

The Future of AI and SEO. Is Search Engine Optimization Dead?

Summary In this engaging conversation, John and Cliffy discuss the evolution of search engine optimization (SEO) in the context of artificial intelligence (AI) and its impact on digital marketing. They explore the misconceptions surrounding the idea that SEO is dead, emphasizing that it is more alive than ever, especially with the rise of AI tools. The duo reflects on their experiences with SEO, the importance of staying updated with changes, and the need for human intervention in navigating the...

Aug 01, 2025•38 min•Ep. 3

Knowing Where to Spend Your Digital Marketing Dollars

Summary In this episode of the Make It Loud podcast, hosts Cliffy and John discuss the intricacies of digital marketing, emphasizing the importance of effective spending on social media and the distinction between proactive and reactive marketing strategies. They explore the challenges businesses face in navigating digital marketing, the role of SEO, and the effectiveness of paid advertising, particularly on platforms like Google and Facebook. The conversation highlights the need for businesses ...

Jul 07, 2025•31 min•Ep. 2

Why Your Digital Marketing Isn't Working

Summary In this conversation, John and Cliff from Make It Loud discuss the challenges small and medium-sized businesses face in digital marketing. They highlight common pitfalls, the importance of SEO, and the need for effective website design. The duo emphasizes the significance of tracking performance through analytics and the necessity of choosing the right platform for a website. They also delve into the importance of understanding ROI in marketing efforts and the value of consultations to d...

Apr 16, 2025•36 min•Ep. 1

Hosted on Transistor

For the best experience, listen in Metacast app for iOS or Android