Customer Experience Social Media Conversations
May 15, 2010•7 min
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Episode description
Social media contains a wealth of information about the customer experience, and savvy managers are paying attention. the social Web is full of customer comments, and engaging customers in conversations enables opportunities for building brand reputation, customer service, competitor analysis, sales leads, employee engagement, and new product development. From this perspective customer experience is 'the new marketing'. From the blog Customer Experience Optimization: at http://clearaction.biz/blog (6:44).
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